Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Defining The Threats. Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

PR 20/20

MARCH 26, 2020

What is the appropriate role of marketing in the midst of a crisis? There are no best practices in a crisis. Brands are showing up in unprecedented ways to support their employees, customers and communities. It won't convince people that your preplanned webinar will help them in this time of crisis. Is there one?

Crisis 92

Crisis Marketing Healthcare Resources 92

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Such decisions have predictable consequences.

Twitter 78

Twitter Banking Financial Employee 78

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. . Shareholders, investors, financial institutions, etc.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Maintaining a positive company image. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. There are also deep specialist expertise by PR function.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Doctor Spin

FEBRUARY 14, 2024

It also involves crisis communication to mitigate damage to the company’s reputation. The focus is on creating compelling messages that encourage consumers to purchase. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JULY 27, 2017

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Talk to Customers & Employees.

Brand 231

Brand Branding Employee Data 231

5W PR

MARCH 26, 2020

Communication with employees is extremely important during this time. While employees are working from home, stay in contact with them. Knowing that you’re present and working will keep employees motivated and company moral high. Gyms have shifted to offering virtual workouts for consumers. Be Transparent. Be Visible.

How To 88

How To Employee Financial Meeting 88

Reputation Us

JULY 8, 2019

Is what employees, customers, prospective customers, media and social influencers say about you important? According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Corporate value.

Reputation 133

Reputation Corporate Financial Employee 133

Communications Conversations

MARCH 7, 2017

At least, that’s always been my take (Note: I am not an Edelman employee nor have I ever worked for or with Edelman). Think about it–what is one audience that corporate communicators frequently use to reach the employee masses? What about in times of crisis? And, this year’s report is no different.

Financial 80

Financial Employee Corporate Education 80

PRSay

AUGUST 25, 2020

Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company. Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said. You are not marketing to a moment,” he said.

Community 153

Community Brand Branding Advertising 153

Critical Mention

JUNE 13, 2018

When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. The investigation escalated when it was discovered that up to 3.5

Company 87

Company Banking Crisis Facebook 87

Beyond PR

APRIL 22, 2016

Mistakes, misunderstandings, accidents, product failures, and employee misconduct are all risks that businesses face regularly. If managed especially well, few outside your crisis response team will even know something happened. If managed especially well, few outside your crisis response team will even know something happened.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

Prohibition

AUGUST 19, 2021

Our team of professionals have extensive experience with SEO, social media marketing, content creation, PR and crisis management, we will ensure that your ensure that your personal brand remains strong. Investors, analysts, and the financial press are no longer the primary curators of a company’s or executive’s public image.

Reputation 118

Reputation Google Crisis Management Engineering 118

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 89

Agency Energy Crisis Management Industry 89

PRSay

MARCH 23, 2018

In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes. The middle of a crisis is the wrong time to find the right resources. Find your allies.

Corporate 79

Corporate Communications Crisis Management Crisis 79

Beyond PR

JULY 28, 2017

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Talk to Customers & Employees.

Employee 80

Employee Journalism Data Technology 80

Prohibition

MAY 15, 2020

It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. We could possibly all do with a drink, or three, after that PR crisis.

Crisis 71

Crisis Government Social Media Reputation 71

PR Conversations

AUGUST 5, 2015

The 1980s was the boom period decade for the financial PR sector – making Chases’ chapter seem genteel in comparison: What should be the goals of a program for stockholder relations: Simply put, the aim should be to cultivate the investor’s friendliness and loyalty to his company.

Corporate 40

Corporate Financial Government Comparison 40

Prohibition

MAY 15, 2020

It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. We could possibly all do with a drink, or three, after that PR crisis.

Crisis 62

Crisis Government Social Media Reputation 62

Stephen Waddington

DECEMBER 30, 2019

It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. If you work in issues and crisis it can be especially acute. These devices have provided the means for consumers to connect to the internet wherever and whenever. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Shift Communications

AUGUST 18, 2015

My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). I like learning about businesses and their products, understanding business pain points and considering the myriad of variables that can affect a business’s success (technological trends, geopolitics, policy, financial turmoil, etc.).

Groups 60

Groups B2B Employee Policies 60

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. You can go further by analysing competitor activity and consumer discussions to see how you compare.

Strategy 370

Strategy Communications Reputation Measurement 370

Reputation Us

OCTOBER 27, 2021

Financially speaking, it worked for her image, sold albums and made her famous. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. The case illustrates how reputation risk has migrated from a marketing issue, to a solid financial risk. –Joan Jett. BAD REPUTATION EXAMPLE.

Reputation 88

Reputation Financial Telecommunications Employee 88

Reputation Us

OCTOBER 27, 2021

Financially speaking, it worked for her image, sold albums and made her famous. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. The case illustrates how reputation risk has migrated from a marketing issue, to a solid financial risk. –Joan Jett. BAD REPUTATION EXAMPLE.

Reputation 78

Reputation Financial Telecommunications Employee 78

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 188

Writing Communications Marketing B2B 188

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Your customer service agents are your front line employees. Hire only the best employees – Okay, I know this is an obvious statement, but let me explain.

Training 40

Training Employee Customer Service Crisis 40

Sword and the Script

MAY 5, 2015

The airlines are counting on it, indeed, I’d contend airlines, including Delta, prey on such emotions to separate a few more dollars from the consumer wallet. She resented it because it put her – an employee – in the crossfire of a rightfully upset parent, but left her few options to deal with it. We’ve been through this before.

Airlines 60

Airlines Travel Customer Service Crisis 60

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

The revelations that Moonves actively obstructed the investigation into claims that he sexually harassed and even assaulted employees came nearly a year after CBS fired Charlie Rose for sexual harassment. In fact, CBS barely had a chance to recoup after its most recent #metoo scandal. Mnuchin makes the wrong call.

Banking 257

Banking Facebook Reputation Crisis 257

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 185

Marketing Content Marketing Data Social Media 185