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Social Media Trend Forecast: 2021 and Beyond

5W PR

However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source. Here’s what social media management platform Hootsuite uncovered after surveying more than 11,000 marketers during the third quarter of this year and combining other gathered data.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Market research is vital to understanding how target audiences consume info,” said Haworth. She also believes that one of the best ways to reach rural Americans is in their community.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” SoMe = Facebook, Twitter, YouTube.

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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

I started in supply chain operations communications doing internal operations comms for our associates, communicating to them changes in their roles, changes in processes that they do every day, and then in April moved to the press office. ” As communications professionals, we have to be very cognizant of this.

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10 Crisis Communication Tips Every Business Needs

Prohibition

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. I teach it twice a year. Want to join Solo PR Pro?

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Future of PR: 2020 edition

Stephen Waddington

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. But these laws are misunderstood.