The Stalwart Blog
JANUARY 12, 2020
The new year brings about the long-awaited enactment of both the GDPR and the California Consumer Protection Act. I also want to take this from a Crisis PR standpoint. Nowadays, it’s not just merely the loss and trust of consumers, which is bad enough. The stakes are even higher than they were before.
PRSay
MAY 15, 2019
Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy.
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Sword and the Script
MAY 25, 2021
The research company polled 15,000 consumers across 15 markets, including the U.S. Similarly, the statistic on forgiveness speaks directly to the PR shop because in a crisis communications situation – which any company can find themselves thrust into at any given moment – it would go a long way to have the benefit of the doubt.
Sword and the Script
APRIL 23, 2019
For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. The Annenberg survey listed data privacy, health care and diversity as social issues. Communications is a function of leadership.
Shift Communications
SEPTEMBER 21, 2017
Currently, the skepticism is mainly focused on consumer facing vendors such as Google and Facebook. As we continue to see these trends, it’s logical that these companies will potentially face a level of criticism comparable to consumer facing tech companies. Craft a 360-degree crisis communications plan.
Sword and the Script
OCTOBER 25, 2022
“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Adherence to privacy regulations.”. Crisis interrupted.
MaccaPR
FEBRUARY 19, 2018
CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S. Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media. CRISIS LESSON #4: IN AN ERA WITH NO PRIVACY, RESPECT YOUR CUSTOMERS’ PRIVACY.
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