How crisis communications has changed

PR Daily

After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was? After months of a global pandemic, racial justice protests and heaps of economic uncertainty, crisis communications has taken on new meaning.

Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.


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5 consumer behavior trends PR pros should know for 2021

PR Daily

First, a strong communications strategy and crisis communication plan are key for not only staying afloat, but also coming out of the pandemic in a stronger position. As communications pros, the power of the pivot hinges on understanding our consumer.

Why brands must focus on their relationship to consumers’ needs

PR Daily

Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace. Crisis management in the coming months will require soul searching—and the sooner, the better.

The next crisis: Why all consumer-facing businesses should prepare

PR Daily

As businesses navigate reopening and bringing back consumers to their premises, how can communicators prepare for this period of uncertainty and anxiety? Doing business with consumers, diners, and shoppers will change.

The Role of The Social CEO in Your Crisis Communications

Melissa Agnes

Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. As my mind continually wraps around risk and crisis communications (I can’t help it, it just works that way), this study leaves me with a question of concern: If trust in executives is at an all-time low, how can this work against your organization in a crisis? Would this be beneficial to your organization in and out of a crisis?

5 crisis communications lessons from Kellogg

PR Daily

The way an organization reacts in the first hours of a crisis will probably determine whether it succeeds or fails in regaining public trust. responded to the release of a video depicting a disgruntled employee should serve as a model for handling a PR crisis. When crisis strikes, here are five best practices to adopt—as exemplified by Kellogg: 1. Kellogg’s crisis managers could not have seen this damaging situation coming. Following up with the consumer.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

Hello, communicators: The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week: @aquariumpacific Admiral Fancy Pants is interviewed for ##Penguin ##FashionWeek ‍ ‍ ##aquariumofthepacific. ?

Cruise industry cooperates with CDC, consumers buy more from brands they trust, and tobacco companies respond to proposed menthol ban

PR Daily

Hello, communicators: New York City mayor Bill DeBlasio has announced that the city will “fully reopen” for business on July 1, promising that offices and theaters will be able to operate at full strength by then as well. CRISIS COMMUNICATIONS. COMMUNICATIONS WEEK.

Kentucky Derby launches equity initiative, consumers buy more from environmentally friendly brands, and Grammys eliminate secret nomination committees

PR Daily

Communicators, take note that purpose-driven campaigns observing specific calendar holidays and month-long celebrations provides an opportunity to capitalize on the moment — while carrying the message of your work far past the end of a month-long celebration. CRISIS COMMUNICATIONS.

5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? To be considered a crisis comms pro, you need to prove that you are a crisis comms pro! You wanna know what real crisis communication pros do?

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.

Amid multiple crises, a California utility overhauls its leadership team

PR Daily

That strategy is hardly novel: When a company hits rock bottom, a leadership change can demonstrate new practices and priorities. RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. The former Duke chief executive Jim Rogers, who died in December, said at the time that Mr. Johnson had been fired because of his leadership style and a lack of transparency. Still, the leadership change was an essential move for the utility.

Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

Hello, communicators: . As your organization navigates policies and procedures during COVID-19, make sure you frequently communicate both changes and updates to employees and customers. CRISIS LEADERSHIP BOARD.

How to measure the trust that today’s audiences require

PR Daily

Trust has never been more important for engaging your many stakeholders—from employees to investors and consumers. And yet, there is a crisis of trust in many institutions, a pattern documented by recent editions of Edelman’s Trust Barometer.

Snickers gobbles up a world record, Delta staff bonuses earn kudos, and Edelman reports consumer trust at all-time low

PR Daily

Many brand managers are teasing their Super Bowl ads as well, extending the life of their expensive campaigns and aiming to capture consumer attention and excitement. That lack of trust extends from consumers’ to employees’ fears.

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Hello, communicators: Though many brand managers took part in #NationalFrenchFryDay on Monday, fewer seem to be taking advantage of #NationalTapeMeasureDay. Instead, communicate regularly and transparently with your workforce, so they can prepare for what’s coming.

Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

PR Daily

Hello, communicators: Pedigree is offering what it promises to be “the best Zoom meeting you have all day” with its new campaign called “ Zoom Dogs.” CRISIS LEADERSHIP BOARD.

Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. The communications landscape is becoming ever more digital—and rife with potential pitfalls. A recent FleishmanHillard report about reputation management and technology highlights the struggle to maintain consumers’ trust amid data breaches, privacy concerns on social media platforms, and increased hate speech online. How ‘techlash’ affects your communications.

6 ways to fortify your crisis response for 2021

PR Daily

Here’s how to ramp up crisis plans with P2P, purpose and empathy. The pandemic has broken down silos between external and internal communications—with crisis communications now part of the job no matter where you sit on the org chart. Prepping for 2021?

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Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

privacy4america Advisor Stu Ingis: “This framework offers a detailed new approach with robust protections for consumers and clear penalties for companies that do not comply.” How do you think PR pros can help regain consumer trust and protect privacy?

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Also: Nissan’s leadership crisis escalates, MillerCoors wins an injunction over corn syrup messaging, and Vienna reigns as the world’s most livable city. What are the best cities for communicators and PR pros to live and work—and why? It’s crucial for corporate leaders to speak out on significant topics—and to communicate careful policies that back up those stances. Consumer disloyalty is the new normal. Consumers say they are open to trying new products.

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

PR Daily

Hello, communicators: . Along with the New Yorker’s suspension, CNN said it gave Toobin time off to handle the crisis. Though many are making jokes, the incident is serious—and will become an even bigger crisis if Toobin’s actions were intentional.

Taking a stand against Asian hate

PR Daily

RELATED: Ragan’s Crisis Leadership Network is your go-to source before, during and post-crisis ]. As the Asian American population grows and its voices and concerns become part of the national dialogue, so will their expectations of the brands they consume.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

Will the gains remain once the crisis fades? Harboring dreams of Cannes Lions and huge marketing budgets, agencies pivoted resources toward consumer marketing. Someone needed to communicate what to do in the event of a COVID-19 outbreak.

2021 trends CMOs are watching

PR Daily

In the course of a few months in 2020 we witnessed products and services move online, employees shift to remote-working models and consumer behavior change to focus even more heavily on digital platforms and channels. RELATED: Showcase your crisis comms work ].

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5 proven strategies for making better decisions in stressful moments

PR Daily

To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists. RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ].

Is brand purpose overblown?

PR Daily

Consumers say they want companies to act ethically, but not many are willing to alter their purchasing habits — or sacrifice comfort for convenience. There is a growing body of research that says consumers care about their world and the impact businesses have on it.

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How to protect your brand from social media impersonators

PR Daily

With fraudsters creating fake accounts and causing other messaging mayhem that can harm consumer trust and brand reputation, here’s how to defend against digital grifters. Branding Crisis Communications Leadership Communications Media Relations PR Industry Social Media Storytelling

How your PR and customer service can—and must—work together

PR Daily

Don’t let this crucial consumer touchpoint be a stain on your brand’s reputation. RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ]. Include a content calendar that maps the timing for each communication.

Report: How 10 brands succeeded—and failed—to respond to Black Lives Matter

PR Daily

that a majority of American consumers want brands to take a stand on racial justice—and more than sharing vanity images and messages of support on social media, but take action to address the blight of racism in U.S. This report is brought to you by Ragan’s Crisis Leadership Board.

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How to navigate the year of ‘social media hesitation’

PR Daily

With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane? One of the key elements that makes consumers feel connected to brands is authenticity.

In times of crisis, put your chief executive front and center

PR Daily

Target CEO Brian Cornell has helped employees and consumers navigate tough times with simple and transparent messages. Target’s chief executive, Brian Cornell, has been vocal throughout crises the retail chain has weathered, putting out timely messages to both employees and consumers.

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4 proactive steps for preserving brand reputation

PR Daily

RELATED: Showcase your crisis comms work ]. A survey of C-suite executives, investors and consumers from the United States and Canada found that 76% of C-suite respondents said they know about something in their corporate pasts that might conflict with today’s ethics and standards.

11 predictions for 2021 from PR insiders

PR Daily

Here are the some predictions that top communicators are sharing for the year ahead. In 2021, it will be critical for internal communicators to communicate benefits in a way that stresses their impact across the entire employee base, not just for a few particular groups,” she says.

How COVID-19 made concise messaging even more crucial

PR Daily

Much like it has with other trends heading into 2020, the global pandemic has ramped up transformation and forced communicators to innovate to find new audiences. For audiences exhausted after six months of crisis and information overload, you must be concise.

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Make sure your crisis response is a team effort

PR Daily

Nebraska Medicine’s communications director shares why effective crisis messaging involves employees across your organization—and how you can prepare for action. Whether you’re responding to a deadly disease or a consumer fallout, teamwork is crucial.

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5 Instagram lessons from the Office of the Director of National Intelligence

PR Daily

However, the ODNI’s account can provide communicators with several social media takeaways for Instagram and other social media platforms. As the COVID-19 crisis continues, that includes visuals of people wearing masks and social distancing.

5 examples of clever, creative COVID-19 pivots

PR Daily

Applying lessons from the 1973 oil crisis spurred by OPEC’s embargo, Honda and Toyota designed larger cars around the idea that fuel efficiency alone was not enough to entice American consumers. The crisis is only accelerating that crisis.

In 2020 and beyond, earned media should take priority

PR Daily

In 2020, marketing budgets have made a shift in allocation of funds to different tactics, and the data show quality content plays an important role in attracting and retaining attention among consumers.

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