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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

PR Daily

Hello, communicators: . Along with the New Yorker’s suspension, CNN said it gave Toobin time off to handle the crisis. Though many are making jokes, the incident is serious—and will become an even bigger crisis if Toobin’s actions were intentional.

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8 trust indicators to look for in the media you pitch

PR Daily

They’re meant to look like local news but aren’t honest journalism,” she said, citing a rash of 1300 sites publishing pay-for-play political misinformation in the weeks before the election. She also shared these “Eight Trust Indicators” of what to look for in legitimate, credible media outlets to consume—and pitch. Brand Journalism COVID-19 Crisis Communications External Communications Media Relations PR Industry Social Media Storytelling Writing & Editing

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

privacy4america Advisor Stu Ingis: “This framework offers a detailed new approach with robust protections for consumers and clear penalties for companies that do not comply.” How do you think PR pros can help regain consumer trust and protect privacy?

Lippe Taylor’s Stephanie Smirnov: It’s an ‘extraordinary time’ for communications

PR Daily

In her previous role as executive vice president of communications for Scholastic, she was brought in to run a centennial celebration to mark the company’s founding. Three months into her new role, the COVID-19 crisis disrupted so much of what was previously guaranteed in American life. “I

How to manage your COVID-19 response

PR Daily

Top leaders share best practices for communicating through the ups and downs. As businesses close down and governments urge citizens to stay home, communicators in all sectors are being tasked with a crucial role. Deborah Hileman, president for the Institute of Crisis Management.

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Volkswagen cops to name-change stunt—and reporters share their fury

PR Daily

The Verge reported : Volkswagen of America lied about rebranding to “Voltswagen” in an effort to draw attention to the lone electric vehicle it’s currently selling in the United States, Reuters and The Wall Street Journal have reported. The automaker teased a new name for its U.S.

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BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. CRISIS LEADERSHIP NETWORK.

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

PR Daily

Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more. How are you addressing COVID-19 crisis communications within your organization and with your employees?

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Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

Also: Signing a DE&I commitment for agency pros, a Connecticut mayor lashes out at John Oliver, wellness consumers skew towards women with higher incomes, and more. As you continue to grapple with the COVID-19 crisis, make purpose initiatives and communications a focus as well.

U.S. announces limits on in-flight service animals, Netflix stands behind Elliott Page, and Oreo partners with Lady Gaga

PR Daily

Hello, communicators: . The global campaign encourages consumers to purchase select products to give back or make a donation at DoleUnstuffedBears.com , which will be given to one of Dole’s charitable partners. CRISIS LEADERSHIP NETWORK.

Consumers question PR pros’ integrity, United courts Gen Z with discounts, and KFC offers a ‘date’ with the Colonel

PR Daily

Communicators who want to join the conversation should approach the anniversary with emotional intelligence and deference to the loss and sacrifice of the victims and their survivors, as well as first responders. Why you should care: Organizational transformations, especially when they involve layoffs, are tough to communicate. A new study for Bospar reveals that many consumers have a similar view about the state of the media and the role of PR in creating that distrust.

Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa

PR Daily

Hello, communicators: The Coca-Cola Co.’s The Wall Street Journal reported : Ireland’s Data Protection Commission said on Tuesday that it is fining Twitter Inc. CRISIS LEADERSHIP NETWORK.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more. 2 on the list of brand attributes that lead to purchase—and consumer loyalty: Image courtesy of Edelman.

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Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media. Good morning, PR pros: During Advertising Week New York , Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. She later said it was because marketing and advertising pros “oversaturated” consumers. PR crisis?

Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

PR Daily

Also: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more. Why it’s important: As the crisis continues, so does the need for guidance and support from a variety of sources. Crisis response tips.

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Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. Transparent communications is crucial as you move forward. CRISIS LEADERSHIP BOARD.

PR Daily’s top stories of 2020: Nos. 11-20

PR Daily

Crucial parts of holding statements in crisis PR. FREE GUIDE: The 7 questions you should be asking about brand journalism ]. 5 consumer behavior trends PR pros should know for 2021. 5 tips for identifying—and avoiding—cognitive bias during a crisis.

Nestlé renames ‘out of step’ candies, Instagram introduces marketing data settings as ‘Reels’ get ads, and Oreos goes gluten-free

PR Daily

Hello, communicators: A recent tweet from Innocent Drinks gave the brand’s followers a peek behind the scenes, showing how a photoshoot was rigged: Our super smoothies are packed full of more good stuff than you can shake a stick at. CRISIS LEADERSHIP NETWORK.

Ben & Jerry’s partners with Colin Kaepernick, Disney announces huge streaming push, and Google to combat vaccine misinformation

PR Daily

consumers will spend less during the holidays, ‘Grey’s Anatomy’ nabs Twitter engagement, and more. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

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Panera’s missed opportunity offers crisis response lessons

PR Daily

” [RELATED: Take the first step in achieving communications excellence ]. The bit of brand journalism led to an app and a video series. If you use standard and safe restaurant techniques, try a little brand journalism to help consumers understand why. For PR pros, it has become essential to become your own storyteller and form an in-house media outlet. The post Panera’s missed opportunity offers crisis response lessons appeared first on PR Daily.

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In 2020 and beyond, earned media should take priority

PR Daily

In 2020, marketing budgets have made a shift in allocation of funds to different tactics, and the data show quality content plays an important role in attracting and retaining attention among consumers. Focus on storytelling in 2020.

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Twitter tests ‘Quotes’ metric, Capital One fined $80M for data breach, and WarnerMedia execs leave in realignment

PR Daily

The promotion is a recurring effort for the doughnut chain, but its messaging has been altered to fit the COVID-19 crisis. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP BOARD.

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Why telling sustainability stories is important year-round

PR Daily

Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published. Storytelling around your organization’s purpose and socially responsible efforts shouldn’t get pushed down your priority list.

11 predictions for 2021 from PR insiders

PR Daily

Here are the some predictions that top communicators are sharing for the year ahead. In 2021, it will be critical for internal communicators to communicate benefits in a way that stresses their impact across the entire employee base, not just for a few particular groups,” she says.

The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

Where do you fit in this chart—and how has crisis communications affected your attention management? CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

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Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping

PR Daily

Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more. Hello, communicators: . CRISIS LEADERSHIP NETWORK.

Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines

PR Daily

Hello, communicators: New York Governor Andrew Cuomo signed a bill legalizing recreational marijuana use for the Empire State yesterday after the bill passed with majorities in both the state Senate and General Assembly. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

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Marks and Spencer to lay off 7,000 employees, 300 Pizza Hut locations to close, and ‘Ellen’ cuts ties with senior producers

PR Daily

Also: How consumers are using social media during COVID-19, a snark-filled out-of-office email from Ryan Reynolds, Disney Channel debuts first LGBTQ character, and more. Hello, communicators: Another cast of characters has reunited virtually—and for a good cause.

The New Yorker fires Jeffrey Toobin, UPS makes uniform policy more inclusive, and NFL’s Houston Texans fires female PR head

PR Daily

Hello, communicators: The National Football League’s Houston Texans are receiving blowback after firing the team’s vice president of communications, Amy Palcic. Your efforts—and crisis responses—should emphasize your organization’s mission and values. CRISIS LEADERSHIP NETWORK.

Washington Redskins and Cleveland Indians consider rebrands, Vogue Portugal pulls psych ward cover, and Uber acquires Postmates for $2.65B

PR Daily

Hello, communicators: Netflix recently hired Endeavor’s Bozoma Saint John as its new chief marketing officer. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads

PR Daily

Hello, communicators: . Kraft Heinz’s cheesy noodle brand backtracked on its #SendNoods campaign after consumers lashed out at the family-friendly product for its suggestive marketing messages. We’re always listening to our consumers and appreciate the feedback.

Universal Health Services scrambles after alleged ransomware attack, Japan Airlines removes gendered language and JPMorgan Chase’s WFH update

PR Daily

Hello, communicators: Today is #NationalCoffeeDay, and brand managers have been crafting content in preparation: No matter how you celebrate #NationalCoffeeDay , we think you’re absolutely awesome! CRISIS LEADERSHIP NETWORK. JPMorgan Chase tells consumer employees to WFH until 2021.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? As we in communications and marketing look ahead to 2020, what can we expect? Twenty influencers shared their thoughts about this question: “What lies ahead for communicators in 2020?”

Emmy Awards go virtual, Hearst Magazines staff vote to form union, and more retailers to close for Thanksgiving

PR Daily

Hello, communicators: . More retailers should continue following suit in the weeks to come, but the retail chains that have already stepped forward have been able to grab positive media coverage and receive kudos from consumers and employees. CRISIS LEADERSHIP BOARD.

American Airlines to cut 19,000 jobs, McDonald’s investigates its HR department, and New York Fashion Week is online

PR Daily

Hello, communicators: New York Fashion Week is greenlit for Sept. Why it’s important: As the COVID-19 crisis continues to have a devastating effect on organizations’ bottom lines, many will have to make tough decisions and announce layoffs as well as other restructuring strategies.

Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes

PR Daily

Hello, communicators: Workplace communication app Slack rolled out a new feature Wednesday morning that allowed users to DM anyone, including those outside of their organization, without having previously connected. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

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‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day

PR Daily

Hello, communicators: Amazon announced its Prime Day event, which will take place on Oct. Don’t focus on flowery language when responding to a crisis. CRISIS LEADERSHIP NETWORK. consumers that drink coffee, you’re in good company.

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MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

Hello, communicators: Many celebrities, athletes, brand managers and more issued their condolences and shared memories of Chadwick Boseman during the weekend. CRISIS LEADERSHIP BOARD. How do you let off stress, PR and communications pros?