Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Landis PR

JULY 10, 2023

Check out the Doubt It and Keep Truth Well campaigns by the Canadian Journalism Foundation. Second, challenge yourself to consume news from a variety of sources, not just the news outlets that seem to match your opinions. Fake news comes in many forms; from honest mistakes at one end to outright deception on the other.

Journalism 52

Journalism Training Consumer Tools 52

Cision

JUNE 15, 2017

In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. Brands are consistently identifying the need to incorporate Hispanic public relations to cost-efficiently improve their communications reach and impact their sales. Short Response: 1.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

FEBRUARY 4, 2016

Social has brought a multitude of new ways to distribute a brand’s messaging, and as Joe Pulizzi pointed out at his recent webinar , consumers can afford to ignore what’s being said. Just like with a brand journalism strategy, a hub-and-spoke model requires an easy-to-navigate place to host all of your brand’s content.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Solo PR Pro

OCTOBER 5, 2021

You could say Doug Levy was born to work in the media and communications industry. He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself.

Meeting 97

Meeting Handbook Newspapers Government 97

Solo PR Pro

SEPTEMBER 21, 2021

Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. When Carson Stoga’s work in the tech startup space began to slow down, they pivoted focus to other direct-to-consumer clients.

Meeting 91

Meeting Retail Groups Hotels 91

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Prohibition

DECEMBER 22, 2021

They admitted that it intended to shock, but never to offend any consumers. It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health. The clarification did little to avert the massive backlash the brand received.

Crisis 62

Crisis Instagram Social Media Facebook 62

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” It's very time-consuming, and can be emotionally draining. . “In addition, instructors who can teach specialty courses are in high demand. That was an excused absence.

Education 107

Education Course Nonprofit Resources 107

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. These devices have provided the means for consumers to connect to the internet wherever and whenever. The web has overhauled organisational communication and marketing. Other outcomes include brand awareness, crisis communications, employee advocacy, and social change.

Government 103

Government Education Print Ethics 103

MaccaPR

SEPTEMBER 13, 2016

The Wall Street Journal noted that Lochte’s fabrication might not have been revealed to the public at all, except that Lochte’s mother told a Fox Sports Australia reporter on a hotel shuttle that she was upset that her son had been robbed at gunpoint.

Crisis 48

Crisis Airlines Reputation Corporate 48

Sword and the Script

DECEMBER 26, 2023

” ~ Morgan McLintic , CEO, Firebrand Communications 6. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 190

Writing Communications Marketing B2B 190

Burrelles Fresh Ideas

APRIL 2, 2024

More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible. And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased.

Media 102

Media Radio Print Newspapers 102

Sword and the Script

SEPTEMBER 23, 2014

A month earlier the Wall Street Journal reported Urban Outfitters needed a “ wardrobe refresh ” after yet another lackluster quarterly earnings announcement: …shares dropped by 8.8% In the deluge of information and the chaos of life, the vast majority of consumers are on to the next thing. Because we forget too easily.

Company 109

Company Apparel Airlines Crisis Communications 109

Stuart Bruce

FEBRUARY 11, 2016

You can get an idea of what storytelling for PR might be like by looking at how VR is already being used for journalism such as the New York Times virtual reality app. But it’s not just consumer PR where VR can play a role. Even in crisis communications, or maybe even especially in crisis communications, VR could be useful.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

5W PR

APRIL 24, 2018

The traits stamping the media apparatus increasingly dictating the behavior of those participating in it are breakneck speed, loud volume, disappearance of long-form, social media (micro journalism), and an emphasis on being first (or not being last) instead of being right. When a crisis hits, it’s difficult to think in this way.

Crisis Communications 92

Crisis Communications Crisis Communications Policies 92

MaccaPR

AUGUST 8, 2018

The Papa John’s incident proves that when the red light blinks off at CNBC-TV or the Wall Street Journal reporter closes her notebook, your CEO must still speak and act with integrity. Most CEOs in the public eye have undergone media relations training, preparing for those few minutes that they’re on camera or face-to-face with a reporter.

Crisis 63

Crisis Marketing Training Employee 63

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Around utilities we are consuming more information in smaller doses. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast.

Report 225

Report Media Advertising Advertising 225