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PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

Merry Morud and Kevin Watterson from Aimclear talk crisis communications and community management in our digital world. Brands and Crisis Communications Plans: How Important Is It? Hello crisis communications. It’s the day you find your brand in the social media situation room. You have to understand that it’s hard to think clearly and strategically in the midst of a developing crisis,” he said. The Future of Crisis Communications.

Adjusting your social media messaging during a global pandemic

PR Daily

With many searching for virtual connection, brand managers are perfectly positioned to facilitate connection and community in the face of the COVID-19 crisis. While we are social distancing physically, we are virtually more connected than ever. We crave human interaction, so when we are forced to isolate we turn to digital communication to feel less isolated. However, creating content during a global crisis must be handled with care.

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PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

Merry Morud and Kevin Watterson from Aimclear talk crisis communications and community management in our digital world. Brands and Crisis Communications Plans: How Important Is It? Hello crisis communications. It’s the day you find your brand in the social media situation room. You have to understand that it’s hard to think clearly and strategically in the midst of a developing crisis,” he said. The Future of Crisis Communications.

Infographic: How to respond to negative consumer reviews

PR Daily

How you respond to consumer reviews can be just as important as the review itself. According to an infographic from Housecall Pro, 89% of consumers read the business reply to reviews. Additionally, 86% of consumers report reading 10 or more reviews before deciding whether to trust a business. The infographic lists several ways a business should respond to negative reviews.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. SOCIAL BUZZ. You can view the entire report and infographic here. CRISIS LEADERSHIP BOARD.

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Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

PR Daily

Hello, communicators: If you’re stay-at-home craving is pepperoni pizza, you might soon have to pay more. SOCIAL BUZZ . Don’t forget to update your social media images as well. CRISIS LEADERSHIP BOARD.

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

million pounds of seasoned meat from its locations in 21 states has consumers asking, “Where’s the beef?”. What do you think about Taco Bell’s crisis response? How do you remain transparent without attracting attention to a PR crisis? ” Why it matters: Making diversity and inclusion efforts a focus can boost your company culture, attract new talent and endear consumers. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ].

Bstroy’s bullet-riddled hoodies spark backlash, Gen Z stresses out over news and social media, and Tinder wraps original series

PR Daily

The streaming wars are heating up as companies vie for attention and content, revealing that your organization’s most valuable asset is its ability to hold a consumer’s attention. ” Why it matters: Being edgy can help you win over an audience or make a splash, but in today’s social media climate, not all publicity is good publicity. If you speak to a very narrow audience and feel confident your message won’t offend your core consumer base, you can take risks.

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

Hello, communicators: HBO’s social media team started the week with a writing challenge based on its dark comedy show, “Run”: Kicking off week-long #RUNHBO #WritingChallenge with a question from showrunner @JonesDryWrite : Is there one person from your past who could just knock on your door right now, and say, “Come with me”, and you’d go? It’s a fun way to encourage engagement with social media users without shouting PR or marketing messages.

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

PR Daily

Hello, communicators: Zoom is lifting its 40-minute limit on all meetings made around the wold for the U.S. SOCIAL BUZZ. BarkBox brought back its Thanksgiving-themed dog toy that caused a stir on social media last year: “Big Honkin’ Pigs in a Blanket.”

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State Farm and St. Jude embrace #GivingTuesday, McDonald’s offers free McRibs to fans who shave, and Starbucks gives free coffee to frontline workers

PR Daily

Also: Burger King racks up engagement with tweets tied to Utah monolith, Hawaii entices remote workers with free tickets, mobile wallet consumers spend more per purchase, and more. Hello, communicators: Social media is buzzing over the sudden removal of a mysterious monolith in Utah.

Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

PR Daily

Hello, communicators: Google experienced an outage on Monday morning, which stopped users from accessing YouTube, Gmail, Google Drive or Google Classroom for roughly an hour until the company’s services were back online for many users after 8 a.m., You can view DCI’s entire infographic here.

Biden’s Inauguration Day social media engagement, ViacomCBS rebrands streaming service as Paramount+, and AP style tips for ‘Inauguration Day’

PR Daily

Biden touts social media for virtual inauguration. is locked down and the crowds are missing from Biden’s Inauguration Day, his team is turning to social media platforms to increase engagement and interaction while people stay safe at home. . CRISIS LEADERSHIP NETWORK.

Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media. Good morning, PR pros: During Advertising Week New York , Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. She later said it was because marketing and advertising pros “oversaturated” consumers. PR crisis?

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

Why you should care: Expect additional crisis responses from organizations that have locations in China or are handling large amounts of travelers. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. The footwear will officially launch in Spring 2020, but consumers can sign up to be notified of the collaboration through Crocs’ website and share their excitement under the #KFCCrocs hashtag. How important is social listening for your organization?

AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathway Pacific cuts 8,500 jobs

PR Daily

Hello, communicators: . Snapchat might not be brand managers’ social media darling, but don’t count it out. Are you using Snapchat in your social media and content strategies? CRISIS COMMUNICATIONS. You can view thee entire infographic here.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Hello, communicators: . Steak-umm’s social media manager, Nathan Allebach, recently tweeted snark regarding brand managers trying to look cool on social media: brands being cool on twitter, a thread: — Steak-umm (@steak_umm) October 12, 2020.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Good morning, PR pros: In a bellwether case in the opioid crisis, Johnson & Johnson has reached a potential deal with Cuyahoga and Summit counties in Ohio. Why it matters: It might be sound legal strategy to deny wrongdoing while offering a multimillion-dollar settlement, but it shouldn’t be confused with good crisis management. One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes.

Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

PR Daily

Also: A social media platform size guide, Disney cuts ‘Fox’ from its television studios in rebrand, your most hated jargon, and more. As you look for ways to capture consumer excitement and boost your revenue, throw convention out the window. CRISIS LEADERSHIP BOARD.

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

PR Daily

Also: NFL Network suspends sportswriter for social media ad, crucial SEO tips for success, Oreo shows off LGBTQ+ flag colors with its iconic cookies, and more. Hello, communicators: . This includes considering remote and hybrid work policies beyond the COVID-19 crisis.

Time releases ‘worst year ever’ cover, Lufthansa Group to lay off 29,000, and Zalando co-CEO steps down to support wife’s career

PR Daily

Also: Microsoft embraces positivity and connection with its holiday commercial, Planters ages its mascot again, a guide to creating effective infographics, and more. However, not all infographics are created equal. More insights about infographic marketing here: [link].

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

Health care communicators can follow the messaging examples above to focus on setting the record straight and calming people’s minds. If you can, display the information visually: Several news media outlets are sharing an infographic the CDC created for “No-Shave November” in 2017. Share your thoughts in the comments or on social media with the hashtag #MorningScoop. What’s the career path of a social media communicator?

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Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

Hello, communicators: Publicis Groupe quickly distanced itself from its head of futures and insight, Tom Goodwin, after the former executive tweeted a controversial take on the COVID-19 pandemic. You can view the entire infographic here. CRISIS LEADERSHIP BOARD.

McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

Also: Red Robin maps out consumer decisions, Frito-Lay highlights its offerings in its 2020 Snack Index, O: The Oprah Magazine to stop printing, and more. Hello, communicators: . CRISIS LEADERSHIP BOARD.

Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations

PR Daily

Also: Google reveals rising search trends for small business support, a social media manager’s relatable frustration over current crises, WFH risks to avoid, and more. Hello, communicators: Nikki Sunstrum, director of social media and public engagement for the office of the vice president for communications at the University of Michigan, recently tweeted a relatable moment of frustration for social media managers amid current crises: Welcome to Social Media in 2020.

The 5 most popular stories on PR Daily this week

PR Daily

This week, readers were interested in writing engaging headlines, advice for landing your first PR job, targeting mature consumers with native ads, and more. Here are the five most widely read stories this week on PR Daily : Infographic: How to write irresistible headlines, from A-Z. How native content helps consumers 50 and older make purchasing choices. FREE REPORT: Communicators’ struggles, strengths and successes ].

Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

PR Daily

Also: Bud Light celebrates sports’ return, Red Bull shares a fan’s love, how to organize your crisis response, and more. Hello, communicators: . When life gives you social distancing, make lemonade,” Country Time declares in its video. CRISIS LEADERSHIP BOARD.

Robinhood scrambles after outage; Amazon, Walmart fight COVID-19 price hikes and bogus info; and it’s National Grammar Day

PR Daily

Good morning, PR pros: Today is National Grammar Day, and communicators and organizations alike are joining the conversation on Twitter. Why it matters: Though technical crises such as server outages and data breaches don’t happen every day, you’d be wise to include them within your crisis communications plans just in case. Many listeners also report consuming the entire episode, though audience numbers are certainly higher earlier on. EXECUTIVE COMMUNICATIONS.

LinkedIn offers audience insights, BuzzFeed’s quirky style guide, and Avenue closing all its stores

PR Daily

Also: Instagram opens AR filters to all users, popular social media platforms by industry, and U. The guide, which “aims to provide a prevailing, and evolving, set of standards for the internet and social media,” was recently updated and includes a plethora of terms and abbreviations for online culture, including “amirite,” “dox,” “humblebrag” and “rickroll.”. We are encouraging consumers to shop early and take advantage of these offers. SOCIAL BUZZ.

Adidas’ Twitter gaffe, Instagram’s ‘chat’ sticker and Nestle’s recyclable wrapper

PR Daily

Good morning, PR pros: Rooms in Taco Bell’s pop-up resort are sold out, but in some locations, burritos might be as well: The chain is facing a tortilla shortage and consumers aren’t happy. Social media users who tweeted #DareToCreate or liked the marketing tweets got an automatic reply from @AdidasUK with a photo of the jersey customized with the Twitter handle. Amazon stirs social media pot with tongue-in-cheek hashtag.

Snapchat’s exclusive shows, Mountain Dew’s map flub, and Norwegian chief’s departure

PR Daily

The social media app has announced “ Creator Shows ,” which are three- to five-minute original videos from celebrities and influencers, including Arnold Schwarzenegger and Serena Williams. Infographic: How to use Snapchat to reach new audiences in 2019. SOCIAL BUZZ. FREE REPORT: Communicators’ struggles, strengths and successes ]. In a hypersensitive digital landscape where consumers can easily mock missteps, correct details are crucial.

Target, others to close for Easter Sunday, Home Depot stops selling N95 masks, and AdCouncil’s #AloneTogether PSAs

PR Daily

Good morning, communicators: The Ad Council developed several public service announcements in partnership with the Centers for Disease Control and Prevention, U.S. Read about our plans to limit customers in stores and continue to reinforce social and physical distancing. Why it’s important: As uncertainty, concern and panic swirl in consumers, it’s paramount for communicators to relay their organizations’ efforts during the current crisis, both for employees and consumers.

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more. Hello, communicators: Microsoft is leaning on technology to help communicators and others use more inclusive language. How have you adopted more inclusive communications? SOCIAL BUZZ. To practice social distancing… ? So here’s our handy guide to help based on the @CDCgov social distancing guidelines. ?

Snap says ‘sorry’ for Juneteenth filter, AMC to require face coverings after all, and Patagonia joins Facebook boycott

PR Daily

Hello, communicators: As many organizations across industries announce re-opening dates and plans, many networks and shows are announcing resuming productions for TV series, films and more. As you create content and messages for a “return to normal,” consider ways you can infuse your messages with creativity where appropriate, such as infographics, poems or other content formats. Make changes before a potential crisis is at your organization’s front door.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

However, today’s banner ad gets a click-through rate of roughly 0.5%, partially because the average consumer is faced with 1,700 banner ads every month. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. This is especially important as chief marketing officer roles are rolled into executive communications positions, putting PR pros in charge of finding ways to break through the noise.

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

On Sunday, Popeyes took the opportunity to remind consumers that its chicken sandwich was back in time for National Sandwich Day—and several other chains clucked similar messages: Y’all…It’s Sunday. How and why communicators should fight the ‘fake news’ scourge. RELATED: Join us in Chicago for our Future Of Communications Conference. ]. Influencer marketing continues to be a popular (and effective) strategy in communicators’ campaigns, but a survey by Influence.co

11 keys for health care PR success amid COVID-19

PR Daily

Just as frontline medical workers feel overwhelmed, communications professionals at health care organizations and their agencies feel the greater workload and increased pressure. Media outlets eagerly pursue comments from their medical experts. Pursue social media marketing carefully.

Air Canada lays off 5,100 as Domino’s prepares to hire 10K, Facebook grapples with deleting misinformation, and studios release films early

PR Daily

Also: Josh Gad’s storytelling efforts, an infographic for savvy information consumption, how to pitch during COVID-19, Google Trends data, and more. Why it’s important: No matter your organization’s status or continuing strategy, ensure you’re communicating early and often with your employees, focusing on their needs and remaining as transparent as possible. The fundamentals of good PR are more crucial than ever for dealing with the current crisis.

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Snapchat bounces back, Forever 21 apologizes for diet-bar campaign, and R. Kelly’s crisis pro resigns

PR Daily

Also: PR tactics that ruin media relationships, a look into PR history, and how LinkedIn helps pros attract clients. Good morning, PR pros: Whether you’re a consultant, agency pro or in-house communicator making a side hustle, LinkedIn made it easier to attract clients through the platform. Why it matters: Don’t count the platform out of your social media efforts, especially if your target audience skews younger. Kelly’s crisis PR manager steps down after interview.

Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19

PR Daily

Hello, communicators: Family farm Dutch Daffodils and travel blog Tulips in Holland recently shared a message from the tulip fields in The Netherlands: Due to Covid-19 travel plans have changed. Starbucks’ social media team shared its press release detailing its COVID-19 reponse, which it paired with a graphic that said, “We miss you, too.”. Why it matters: As we navigate the “new normal” of COVID-19, communications surrounding strategies to reopen are paramount.

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