Remove Consumer Remove Creativity Remove Infographics Remove Viral
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

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How to Ideate a Successful Survey Campaign

Buzzstream

Another consumer survey from Fashion Revolution , which ranks for “fashion survey,” only gets 50 searches per month but has accrued 201 linking root domains consistently since it was published a few years ago. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. Enter Reddit.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

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5 Simple Considerations for Packaging and Presenting Content

Beyond PR

The expectations viewers have when consuming your digital content are much higher and the job of the publisher is more complex. Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases.

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Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. However, despite bigger budgets and outputs, content teams remain relatively small.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.