Remove Consumer Remove Content Marketing Remove Social Media Remove Storytelling

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

Terry Hurlbutt, the show’s vice president and general manager of digital, has grown its target audience by 70 percent in less than a year through a digital expansion that delivers news and lifestyle stories across social media platforms.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. The social media platform is dominating users’ attention with visuals and short video content.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

4 tips to elevate videos for social media marketing

PR Daily

More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Most social media managers know they must incorporate visual content into their plans. On top of that, social media platforms have been redesigned to cater to mobile.

Video 171

Adjusting your social media messaging during a global pandemic

PR Daily

While we are social distancing physically, we are virtually more connected than ever. It comes as no surprise that social networking platforms have reported all-time high usage as some of their features like live video are the closest thing we have to face-to-face communication.

4 rules Grubhub follows to drive social media success

PR Daily

The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Social media users are hungry for excellent, captivating content. Make mobile-friendly content.

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

The company is also offering consumers the chance to donate to research through their website, weathertech.com/donate. Many organizations work with PR and marketing agencies to secure social media success. Image courtesy of Sprout Social.

Social media tips from GM’s Mary Barra and other top leaders

PR Daily

Social media has changed how businesses connect with consumers. The change is so profound that many business leaders are now trying to retrain themselves for a media market that demands transparency, humor, perseverance and more.

SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

The incident is a reminder for brand managers dealing with exuberant fans: Find a way to partner with them, or risk consumer wrath online. In a new report from Crisp, social media is revealed to have a far greater impact on crisis communications than you might think.

Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

PR Daily

The effort is a brilliant way to support trending consumer behaviors with online platforms (shelters across the United States have reported pet adoption booms during COVID-19). SOCIAL BUZZ.

TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Atlanta Journal Constitution reported that NCAA’s provisions will “severely limit the market for athletes” and that the association merely told its member schools to “consider” changing its rules. Don’t ignore TikTok, especially if you’re trying to reach younger consumers. SOCIAL BUZZ.

Viral 91

Does Your Content Marketing Strategy Tell a Data-Driven Story?

Cision

Content marketing boils down to one simple question: what story is your brand telling? Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Want to create standout content?

Snickers gobbles up a world record, Delta staff bonuses earn kudos, and Edelman reports consumer trust at all-time low

PR Daily

Many brand managers are teasing their Super Bowl ads as well, extending the life of their expensive campaigns and aiming to capture consumer attention and excitement. That lack of trust extends from consumers’ to employees’ fears.

Wanted: Talented brand storytellers

PR Daily

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? Was a piece of internal content particularly successful? We want to know how you tapped into the way people consume content today and used that to your brand’s advantage.

The evolution of PR through content marketing

PR Daily

Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. Some great examples of popular content hubs include Intel IQ , Target’s Bulls Eye View , Adobe’s CMO.com and Dell’s Power More (Dell is a client of mine).

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend. A recent content marketing survey by Clutch.

The current crisis demands more external communication

PR Daily

Here is why the current business environment calls for scaling, not slashing marketing and PR efforts. The current market climate means businesses across a multitude of industries are having to scale like never before. Pick your most valuable content.

Crisis 169

Why and how to use IGTV for content marketing

PR Daily

Video is king of today’s social media landscape. According to a recent study , nearly half of adults ages 22 to 45 don’t watch content on traditional TV platforms anymore. RELATED: Join us at Intel HQ for the Brand Storytelling & Content Marketing Conference. ].

Why and how you should infuse personalization into your PR

PR Daily

Apps, geotargeting and customized content are the trends to ride. Consumers today expect brand experiences to be designed just for them, and the real-time data available today helps PR professionals deliver unique messages to a micro-targeted audience. Customized content.

30 Social Media Ideas In 30 Minutes

Journalistics

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

10 techniques for using IGTV in marketing and PR

PR Daily

FREE DOWNLOAD: How to create content that converts leads into sales ]. Since the brand launched, Fenty Beauty PR and marketing pros have made customers feel confident in purchasing the company’s products by providing detailed videos on how to use its makeup. Repurpose content.

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch.

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

It’s a fun way to encourage engagement with social media users without shouting PR or marketing messages. The good news for PR and marketing pros is that only 4% of consumers think organizations should stop advertising.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. Whether at work or elsewhere, practice six feet of social distancing whenever possible.

5 top video trends for 2020

PR Daily

Struggling to stay atop the latest developments in visual storytelling? Instagram is the latest big social media channel to limit the power of the “like” button—and that’s a good thing, Bortone says. “We’ve Keep creating content your audience wants, and they’ll engage,” she says.

Video 160

Build Brands with STOP Marketing Customer Experience Design not Storytelling

wiredPRworks

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Marketers have an addiction to storytelling.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. Road to Coachella 2019, Mirrored Media with BMW i. Content Marketing Assets.

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

million pounds of seasoned meat from its locations in 21 states has consumers asking, “Where’s the beef?”. ” Why it matters: Making diversity and inclusion efforts a focus can boost your company culture, attract new talent and endear consumers. 7 social media tips from top CEOs.

7 reasons why effective PR is more important than ever

PR Daily

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. How do we navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege?

SEO 171

Bstroy’s bullet-riddled hoodies spark backlash, Gen Z stresses out over news and social media, and Tinder wraps original series

PR Daily

The streaming wars are heating up as companies vie for attention and content, revealing that your organization’s most valuable asset is its ability to hold a consumer’s attention. Share your content plans with the hashtag #MorningScoop.

NYSE reopens with 25% of staff, ‘Some Good News’ acquisition takes heat, and Pizza Hut celebrates grads

PR Daily

Eligible consumers can claim a medium one-topping pizza as part of a partnership with America’s Dairy Farmers giving away 500,000 pies: Congratulations Class of 2020, you did it! Media organizations that broadcast from the floor, like CNBC and Cheddar, aren’t coming back yet either.

What to Know Before Creating a Content Marketing Strategy

Cision

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. Social posts?

Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

Also: Popeyes seeks musicians to perform its jingle, Natural Light offers a virtual commencement ceremony, top social media platforms for marketers, and more. Eastern time as we discuss with Kaye best practices for media relations in a crisis. SOCIAL BUZZ.

EasyJet, CBS News and Delta announce layoffs, Las Vegas resort chief offers free flights, and Gucci cuts down on fashion shows

PR Daily

Also: Consumers support brands that include LGBTQ members in ads and commercials, Ben & Jerry’s issues ‘Black Lives Matter’ statement, Microsoft offers browser game, and more. SOCIAL BUZZ. SOCIAL BUZZ.

Report: Social media leads the way in online advertising

PR Daily

analyzes how companies are marketing themselves online, getting responses from 501 marketers from across the U.S. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel.]. Are you investing in online marketing?

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

privacy4america Advisor Stu Ingis: “This framework offers a detailed new approach with robust protections for consumers and clear penalties for companies that do not comply.” How do you think PR pros can help regain consumer trust and protect privacy? SOCIAL BUZZ.

Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

The program aims to ease consumers’ concerns and stop the spread of COVID-19 as travel bans and shelter-in-place orders lift. SOCIAL BUZZ. Thank you for yet another example of companies who don't understand how social media works.

Hotels 115

Forecasting 4 trends in content marketing

PR Daily

The last 20 years have been a wild ride for marketers. Here are predictions on how four trends will influence the content marketing strategies of tomorrow: 1. Prediction: Even higher-quality content will be required for you to maintain brand trust. Yeager Marketing.

Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

PR Daily

Also: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more. The search giant will also expand the opportunities to additional marketing partners, including political organizations.

Google 128

3 ways to satisfy to millennials’ demand for transparency

PR Daily

As consumers place more importance on honesty and openness, how can brand managers build loyalty and create a community of engaged consumers? Transparency is no longer just a strong choice —it’s nonnegotiable in organizations’ quest to reach and capture the millennial market.

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more. How are social media influencers helping to spread crucial information about the outbreak?