Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

JULY 22, 2019

According to the Cision State of the Media Report 59 percent of U.S. consumers say they are suspicious of news content. And on social platforms, skepticism is far greater, as it should be. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust.

Mobile 244

Mobile SEO Web Analytics 244

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Cision

OCTOBER 4, 2017

This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. The Media Relies on Visual Storytelling.

How To 282

How To B2C Storytelling Measurement 282

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Benchmarking CTR data for consumer display ads on Google range from an abysmal.09% billion by 2024.”.

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Cision

DECEMBER 19, 2015

With brand journalism, you can increase customer loyalty and satisfaction. In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Do you know what customers think about your brand?

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Bad Pitch Blog

APRIL 19, 2012

This has changed the roles in publishing as consumers and brands can now participate in a world once reserved to the fourth estate. Social/Curation: Social media is driving sharing and simultaneously creating/enabling curation. Consumers prefer sharing content to creating it.

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. A recent Pew Research study found more Americans now see the media’s influence growing.

Media Relations 172

Media Relations Media Pitching Survey 172

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

The Proactive Report

DECEMBER 14, 2014

Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels. This fact would have been material to consumers in their purchasing decision regarding the PS Vita. source: Wall Street Journal). PR TAKEAWAY.

Guidelines 168

Guidelines Training Employee Social Media 168

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. Try our services.

Survey 94

Survey Industry Leadership Study 94

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. Changing consumer behavior. 5 Steps to a Performance-Driven Content Marketing Strategy.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Cision

JANUARY 2, 2018

Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. There are no shortcuts to engaging today’s consumers.

Facebook 0

Facebook Marketing Journalism Creativity 0

Cision

FEBRUARY 3, 2017

Most businesses rely not only on their brand equity, but market reputation and repeat clients. We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. The thinking solidly supports the fact that dated brands don’t compete. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

Cision

APRIL 28, 2016

How will your background in journalism give you an edge in this role? Audiences are getting much more used to getting news from blended formats, where they are experiencing straight news, native content and marketing messaging, all together. So audiences tend to ignore most content that comes in their direction.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? Learn what is needed to get started and how this model can help your content and social media strategies.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Social Media Today.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. Rapid Fire Round.

Writing 120

Writing Engineering Analytics Journalism 120

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. commercials, social media posts, ratings and reviews, articles, announcements, case studies, etc.)

Case Study 97

Case Study Storytelling Study Social Media 97

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 18) Successful content marketers put the audience first.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

JULY 10, 2018

He found Clorox appealing because it has won some awards recently and he was “intrigued by the challenge of writing about a company in a ‘boring’ industry like consumer-packaged goods rather than tech or finance.”. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Or it’s not.

Media Relations 73

Media Relations Media Content Marketing Corporate 73

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR. Consider the following: Investments in content marketing continue to rise.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

AUGUST 17, 2019

Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. Is owned media trustworthy? So, given the results which one is better – PR or content marketing ? Recommended reading: Why Content Marketing and Public Relations Need Each Other.

Study 61

Study Survey B2B Advertising 61

Cision

APRIL 29, 2016

When he is not consulting with major brands on their PR and marketing strategy, he’s probably reviewing web hosts. And with the far-reaching adoption of social media today, brands can be made or marred in seconds. So, double up on your content marketing efforts. Public perception of your brand matters.

Publicity 120

Publicity Mobile Ethics Social Media 120

Cision

JUNE 2, 2016

Brands can overcome this challenge and establish trust by developing meaningful content that consumers will share and share again. By clearly defining and limiting messaging, companies can influence consumer views and enhance their brands. How has your background in journalism helped you in public relations?

Insurance 120

Insurance Insurance Writing Sports 120

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” How will your background in journalism help you in this new position? As I mentioned, I’ve done all sorts of things in media. Rapid Fire Round.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

FEBRUARY 22, 2016

While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer. In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication.

Writing 144

Writing Study Viral Consumer 144

Solo PR Pro

JANUARY 7, 2019

Social listening deepens that monitoring to include mentions of companies, brands, and keywords online and across social media platforms. You can develop your own monitoring system using your current social media dashboards or consider one of these recommended by Business2Community. Content Marketing.

Trends 45

Trends Google Crisis Management Data 45

Beyond PR

JANUARY 4, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior.

Measurement 75

Measurement Tools Analytics Journalism 75

Cision

JUNE 14, 2016

Though it is no longer a comprehensive media monitoring tool, Google Alerts still can provide topical content alerts based upon search criteria that you set. For instance, I have Google Alerts for many of the major social media platforms and the word “new.” Newspapers and Their Derivatives.

Google 120

Google Newspapers Trends Print 120

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. Or experts in direct marketing who could bring the combined experience of many campaigns and testing to bear.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ).

Tools 60

Tools Pinterest Marketing Media 60

Journalistics

APRIL 17, 2013

When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising.

Brand 52

Brand Branding Media Local 52

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. .”

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 187

Marketing Content Marketing Data Social Media 187