Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Offer consumable content …. What content are they reading and downloading? Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

5W PR

APRIL 21, 2023

User-generated content (UGC) is created by consumers, not companies or brands. It can take the form of text, photos, videos, and other content shared online. What is User-Generated Content? User-generated content is created by consumers, not brands. Why is User-Generated Content Important?

Consumer 88

Consumer Video Social Media Community 88

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Half of respondents use visuals on a weekly basis to support their content efforts, and an impressive 30% do so daily.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Video 89

Video Strategy Marketing Instagram 89

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. And let’s face it, Facebook the platform still has the numbers and access to consumer insights brands adore.

Marketing 244

Marketing Facebook Social Media Community 244

The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Over half of Gen Z consumers are over the age of 18.

Consumer 99

Consumer Social Media Education Advertising 99

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience.

Social Media 52

Social Media Consumer Brand Branding 52

Landis PR

AUGUST 7, 2023

Micro-influencers are everyday consumers with an active and growing media presence (typically between 1,000 and 100,000 followers) who focus on one social media platform, such as Facebook or Instagram. Authentic and trusted, micro influencers produce a vast amount of non-promotional content geared toward advice and entertainment.

Local 52

Local Instagram Facebook Social Media 52

Communications Conversations

JUNE 18, 2020

According to recent reports, marketers seem to be over-indexing on ‘storytelling’ as a strategy. Meanwhile, consumers seem to be screaming that they want better customer service! It’s become much more one-way in the form of “content marketing.” Shift #3: Social ad spend (should be) shifting.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

The Hoyt Organization

MARCH 25, 2024

The channels you choose depend on your target audience’s preferences and where they will most likely consume information. For instance, younger demographics are more active on social media platforms like Instagram and Twitter, while older audiences prefer traditional media outlets such as newspapers and television.

Healthcare 70

Healthcare Strategy Publicity Pharmaceuticals 70

Barokas

SEPTEMBER 26, 2019

This is also why video has become an essential tool in content marketing. It can boost click-through rates, increase social sharing and enable consumers to connect with brands in a way that promotes lead generation and sales. Repurpose existing content. Social Media + Content Development Manager. Understandably so.

Video 79

Video Strategy YouTube Instagram 79

Prohibition

SEPTEMBER 30, 2023

In recent years, the rise of UGC creation has become very apparent, particularly on video platforms like TikTok, Instagram reels and stories – making it a key marketing tool used by brands in all sectors. It can strengthen the connection between a brand and its audience and make your brand appear more authentic.

B2C 62

B2C Video Social Media B2B 62

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Virtual reality.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Burrelles Fresh Ideas

JUNE 20, 2023

How the industry benefits from user-generated content Brands in the food and beverage industry also leverage user-generated content (UGC) to enhance brand visibility, engage with their audience, and build trust among consumers. UGC is content that another party (who has no affiliation to your brand or business) creates.

Brand 40

Brand Branding Local Instagram 40

Cision

APRIL 6, 2016

What’s the biggest lesson about marketing you’ve learned throughout your career? Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. They have tunnel vision and only want to consume content that is relevant to them at a very specific moment in time.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

SEPTEMBER 20, 2017

PR professionals and marketers need to understand journalist’s motivations to use these platforms to be better resources, perhaps as well to use social media similarly to support their own content marketing efforts. Publishing Content. A great example of short-form content is this Instagram post by The Guardian, U.S.

Social Media 226

Social Media Media Journalism Study 226

Prohibition

JANUARY 24, 2020

Influencer marketing maturity. Facebook should be launching their brand collaboration platform for Instagram this year so there will be a big shift towards brands using real data and insight to ensure they are working with people with the right followers for their target audience, rather than people with huge irrelevant audiences.

Social Media 62

Social Media Trends Media Instagram 62

Landis PR

NOVEMBER 15, 2021

More of a consumer audience? Segment by age/demographic – are your customers/stakeholders young (Snapchat/TikTok), 20/30/40 somethings (Pinterest, Instagram, Facebook), a wide business demographic (Twitter, LinkedIn)? Leverage the content you create and distribute to inspire new opportunities.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Landis PR

AUGUST 16, 2021

Reaching fractured audiences who consume multiple forms of media geared to their specific interests relies as much on gaming a news feed as it does on creating clear and concise messaging. Related articles: The Importance of Quantity and Frequency in Content Marketing. 5 Tips on Creating a Content Cadence for Your Brand.

Corporate 52

Corporate Brand Branding Advertising 52

Konnect Agency

MARCH 15, 2021

Within our content marketing strategy , we always look to secure at least one main deliverable that will be the center of the partnership. Depending on the client’s goal this will determine the social media platform the content is promoted on (i.e. Instagram, TikTok, YouTube or Facebook).

Instagram 52

Instagram Analytics Product Launch Retail 52

NewsWhip

JUNE 1, 2018

In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. According to the National Retail Federation, consumer spending will reach a near-record […].

Social Media 68

Social Media Pinterest Retail Media 68

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. One of the coolest dadfluencers is Chris Kyle (nearly 40k followers on Instagram). Chris’ Instagram is full of heart-warming interactions with his daughter.

Brand 55

Brand Branding Instagram Community 55

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. As social platforms have exploded, many companies have turned to influencer or celebrity marketing, especially those in consumer product categories.

B2C 120

B2C Product Launch SEO Storytelling 120

Cision

MARCH 31, 2015

Electronic media has made it necessary to become a content creator fluent in both text and visuals. From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. This idea isn’t new. Get the free e-book now!

Storytelling 120

Storytelling Mobile Video Viral 120

PR 20/20

OCTOBER 19, 2021

Streaming quickly became the preferred way to enjoy content. Short-form content is here to stay (i.e. TikTok, Instagram reels, etc.). So, how does a marketer thrive in this constantly changing world? The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Instagram reels ). >>>You

Video 58

Video Instagram YouTube Creativity 58

Prohibition

MAY 6, 2021

This is a great feature for consumer brands as it will offer another platform to directly sell and target customers – nice one Twitter! Instagram continues to develop Reels. To combat this, Instagram have levelled up! This will give users, marketers and brands a whole new way to be creative.

Social Media 62

Social Media Trends Marketing Media 62

Critical Mention

JANUARY 9, 2019

Now, marketers realize they need to target niche audiences that will lead to a conversion. Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. Gen Z is on YouTube, Instagram and Snapchat. Video is the name of the game.

Trends 108

Trends Marketing Mobile YouTube 108

Landis PR

NOVEMBER 26, 2022

A well-written press release helps you establish credibility and build trust with your consumers—a major factor consumers consider when buying. Search engines are partial to well-written content; a good press release can help you rank and index well on search engines like Google. Leverage Customer Testimonials and Case Studies.

Company 98

Company Communications Case Study Engineering 98

Cision

FEBRUARY 3, 2017

We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside.

SEO 120

SEO Creativity Mobile Journalism 120

PR 20/20

OCTOBER 19, 2021

Streaming quickly became the preferred way to enjoy content. Short-form content is here to stay (i.e. TikTok, Instagram reels, etc.). So, how does a marketer thrive in this constantly changing world? The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Instagram reels ). >>>You

Video 52

Video Instagram YouTube Creativity 52

Prohibition

MAY 10, 2023

Increasing credibility and building relationships with followers creating ugc, influencer content, social trends, ugc creators, more engagement Another benefit of using user generated content in your social media strategy is increased trust and credibility. This can help attract new customers and retain existing ones.

Social Media 62

Social Media Strategy Media B2C 62

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Sam: Quality over quantity. SCHEDULE A DEMO.

Interviews 79

Interviews Media Content Marketing Facebook 79

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Social Media 62

Social Media Trends Consumer Video 62

Prohibition

AUGUST 4, 2021

With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts. Social Media Marketing/Management involves: Social listening. Content Marketing.

Reputation 62

Reputation Brand Branding SEO 62

Waxing UnLyrical

AUGUST 10, 2016

Here are three reasons why you should build a visual content strategy today: 1. Visual content boosts social engagement. In an age where consumers want shorter load times and faster checkout experiences, visual content allows you to say more with less and keep your audience engaged. Consumers want to know it all.

Instagram 40

Instagram Hotels Consumer Travel 40