Cision

SEPTEMBER 7, 2017

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Example: ‘I Quit!

Infographics 283

Infographics Consumer Video Examples 283

Sword and the Script

AUGUST 16, 2016

The salespeople, knew far more about a vehicle than the consumer ever could. It’s easy for a consumer to solicit instant opinions friends on Facebook the micro-moment before a purchase. In this case, market research has consistently demonstrated people favor recommendations from peers over brands.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing!

Writing 52

Writing How To SEO Infographics 52

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Credibility: Why Content Marketing also needs PR .

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Beyond PR

DECEMBER 12, 2017

In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Multimedia attachments. High-quality links.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. So write your release with your audience in mind. In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Multimedia attachments.

Writing 79

Writing How To Infographics Pinterest 79

Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Nearly 70 percent of marketers rate charts and graphics as the most engaging type of visual content. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Cision

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Then, fulfill that promise in your content. It’s a pizza party, not a state dinner.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

APRIL 12, 2016

Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan. Just creating content, whether textual or visual, is not enough if it does not resonate with your audience. You should also consider what types of content your audience consumes.

Infographics 120

Infographics eBook Content Marketing Video 120

PR Fuel

SEPTEMBER 23, 2021

Over 70% of marketers say content marketing has quantifiably improved prospect engagement. Meanwhile, 66% of customers agree that companies should make it easier to access their content. Before you start writing your first news release, take a moment to research your target audience. Know Your Audience.

Brand 99

Brand Branding How To SEO 99

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 175

Survey Marketing B2B Study 175

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. I read ebooks, and the majority of online consumers enjoy them as well. Extract Data from your Content and Design an Infographic. People love infographics.

eBook 107

eBook Infographics Pinterest How To 107

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s 16: Ted Seward.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Critical Mention

APRIL 24, 2020

Make your content identifiable by sticking to one or two font types for all your content. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Leave white space in your content. Priscilla is the marketing coordinator for Critical Mention.

Infographics 103

Infographics Radio Instagram Sports 103

Flack's Revenge

MARCH 4, 2015

Dan Zarrella , an authority on data-driven marketing, has written extensively on this topic. In his book Hierarchy of Contagiousness, he writes about “contra-competitive timing”, essentially an open spaces approach to social media. Take visual content, which has become popular in the last few years.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly.

Content Marketing 60

Content Marketing Infographics Google Data 60

Marketwired

FEBRUARY 23, 2016

Exceptional writing skills are a fundamental PR must — but let’s face it, it’s easy to get a little long-winded and heavy-handed at the keyboard. Enter Hemingway App: a simple way to ensure your writing is always crisp, clear and compelling. Hemingway App. Try it out. I promise you’ll be glad you did.

Tools 125

Tools Analytics Software B2C 125

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

OCTOBER 26, 2015

Consider three news items that suggest how marketers are spurning traditional paid advertising and instead, re-embracing the back-and-forth engagement of public relations and its cousin, content marketing. Think of what you’re asking for,” Petersen writes in her post. Quality content at no cost.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Beyond PR

JANUARY 3, 2017

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. So what’s left? Storytelling.

Company 72

Company Storytelling Small Business eBook 72

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. How many choices in utilities does the average consumer have?

Social Media 117

Social Media Study Blogging Company 117

Waxing UnLyrical

OCTOBER 19, 2015

Why: “Maybe you have some great things to say yourself, but you’re just not able to connect with your audience—and now you’re losing them,” writes Sujan Patel as he shares tips that will “make any story a story worth sharing.” Storytelling 101: 3 Tips for Creating Compelling Content Marketing.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Sword and the Script

JUNE 28, 2016

In other words, influencer marketing with the big names may not be as effective as brands hope, according to a recent study of consumers. A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity.

Infographics 61

Infographics Survey Consumer Study 61

Critical Mention

SEPTEMBER 21, 2018

For instance, does direct mail work, or has digital marketing rendered it obsolete? As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly.

Advertising 84

Advertising Advertising Privacy Analytics 84

The Proactive Report

AUGUST 5, 2016

If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online. It should be taught along with writing, in all PR classes. Trend to Watch: Sharing News on Social.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Be specific.

Tools 70

Tools Blogging Pitching Google 70

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Be specific.

Tools 70

Tools Blogging Pitching Google 70

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Be specific.

Tools 62

Tools Blogging Pitching Google 62

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Then, fulfill that promise in your content. It’s a pizza party, not a state dinner.

Blogging 77

Blogging Company Engineering Airlines 77

Beyond PR

AUGUST 12, 2016

Sixty percent of consumers feel more positively towards a brand after reading its content. But that doesn’t mean if you share your content, they’ll automatically read it. Trust cannot be built with a haphazard content creation strategy. The right content starts with understanding who makes up your audience.

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Solo PR Pro

FEBRUARY 26, 2019

Contextual Relevance (“Content”) – Here is where SEO dovetails most with PR. Contextual relevance speaks directly to content marketing. What kind of content are you creating for your clients? Do your clients see the value of content marketing? In-depth Guides.

Engineering 45

Engineering SEO Google Web 45

Beyond PR

JANUARY 20, 2017

It took a while for advertisers to realize that consumers weren’t responding to them, and finally — finally! Because consumers are now controlling the conversation, advertorials are dead. So if you’ve been using them in your marketing strategy, it’s time to let that go in favor of more effective branded content.

Brand 40

Brand Branding Small Business Advertising 40

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Also see: What BtoB and AdAge Says about Integrated Marketing; Journalism. There’s a growing body of research suggesting doodling sparks creatively.

Survey 60

Survey Marketing B2B Infographics 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48