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The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

What are your content goals? That’s why we’ve created this ultimate checklist to get your B2B content marketing on track. This checklist has been designed to help you prioritize your content creation, come up with content ideas, and grow your audience over time. When developing the correct content marketing mix you should leverage the newest techniques and platforms so you won't be stuck in the past. Create a B2B Content Strategy.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. Here’s how Ketchum split up consumers and their shifting behaviors: Image courtesy of Ketchum.

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Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

Creating content that resonates with your audience is a gateway to increasing followers, influencing purchasing behavior, finding talented employees and so much more. PR Daily’s 2017 Content Marketing Awards aimed to find organizations with big marketing goals and successful content. This year’s applicants include restaurants, health care organizations, financial institutions, tech giants, influencer marketing firms and more. CONTENT MARKETING ASSETS.

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Crafting a post that takes off organically and remains relevant for years is a content creator’s dream. Evergreen content works wonders for your SEO strategy and helps build your credibility as an authority on a topic or in an industry. FREE DOWNLOAD: How to create content that converts leads into sales ].

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. Infographic: How to get your message out on TikTok. Taking notes can be tedious and time-consuming, but technology might finally have an answer for tired typists.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more. You’d be wise to consider that in your content strategies as you look to the future. Image courtesy of B2B Marketing.

T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

PR Daily

Good morning, PR pros: Though most organizations are ramping up their PR, marketing and social media campaigns with messages of love in advance of Valentine’s Day on Friday, San Antonio Zoo took a different route. The organization is offering consumers the opportunity to name a cockroach after an ex , and the zoo promises to “serve it up as an enrichment treat to one of our animals.” REAL competition, REAL value for consumers and REAL 5G.

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Why and how communicators should create infographics

PR Daily

Together with the predicted rise of content marketing, it''s likely that during the next couple of years we''ll witness a growing interest in brand infographics. Infographics are a smart content feature. How can you create great infographics that will captivate your audience and clearly communicate your brand message? Here''s my guide to making the most from this innovative medium: Choosing the right content. RELATED: Become a visual content ninja!

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 5) Marketers will slow down.

Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year. So being able to scale content with limited resources is key.”.

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? Your social media channels are a crucial part of your content distribution strategy and an important way to stay connected to your consumer base. However, industry insiders will tell you that it isn’t enough to blurt your thoughts onto your Facebook page and wait for consumers to click. The community drives what kinds of content we post,” says O’Looney.

3 Steps to Equip Your Company Blog for the Road Ahead

Cision

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

10 Types of Content That Drive Demand & Boost Engagement

Cision

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Infographics.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020. However, today’s banner ad gets a click-through rate of roughly 0.5%, partially because the average consumer is faced with 1,700 banner ads every month. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. 1 content priority for next year?

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

Also: Influencer marketing’s effectiveness by generation, Arby’s pop-up sandwich store, Airbnb responds after tragic house party deaths, and more. Here are today’s top stories: Marketers serve up tweets on #NationalSandwichDay. On Sunday, Popeyes took the opportunity to remind consumers that its chicken sandwich was back in time for National Sandwich Day—and several other chains clucked similar messages: Y’all…It’s Sunday.

McDonald’s Portugal apologizes for Halloween gaffe, Chick-fil-A flubs National Sandwich Day promo, and AA flight attendants speak out

PR Daily

Also: CMOs to broaden their roles in 2020, Georgia Tech’s social media viral hit, Molson Coors plans a rebranding and staff cuts, and more. CNN Travel reported : In a statement, McDonald’s Portugal said it had developed a “local market activation for a small number of its restaurants in Portugal” — attempting to celebrate Halloween, not “to upset or insult anyone in any way.” Infographic: The benefits of purpose-driven marketing.

Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks

PR Daily

Yahoo Finance reported : Lynch is credited with creating the “We Have the Meats” marketing campaign that has helped power a long stretch of sales growth for Inspire Brands-owned Arby’s. “It In a recent trial that ruled J&J violated Oklahoma’s public nuisance laws through its marketing tactics , the state’s attorney general, Mike Hunter, said the opioid crisis stands in contrast to the company’s image of being “a family company”—citing a well-known tagline.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Financial services content is also incredibly complicated.

Content Marketing Is So Last Year

Flatiron Communications

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior. Yes, that’s where more and more consumers sate their media appetites these days. owned”) content that look and feel like editorial (vs.

Accelerated PR For Startups

Doctor Spin

In Stage 1 we will concentrate on the Surround Effect and the Viral Loop. After all, it’s what you do every day that will determine your PR success, not aggressive marketing activities every once in a while. In Stage 3 we will concentrate on Content Themes and Set And Forget. Content upgrade: Download a presentation (PDF) that you can use for a 1-2 hour Surround Effect workshop with your startup team. Attracting traffic through content marketing.

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Social Media Marketing for Complete Beginners

ReimaginePR

Here’s a handy social media marketing checklist. Instead of linking back to the home page of your website, link to a page that highlights your best content or in some way leads the visitor into a relationship with your brand. But the value of Twitter is that you can get a lot of exposure by following the right people and producing share-worthy content. Produce share-worthy content. Everyone wants to produce viral content that gets shared all over the web.

H&M to close 250 stores, POTUS shares COVID-19 diagnosis on Twitter, and Ford CEO replaces CFO on first day

PR Daily

Also: A cheat sheet to creating a marketing budget, Casey’s General Store gets a new look and name, Reddit partners with Newswhip, and more. Why it’s important: More and more consumers are choosing to shop online, and these behaviors are permanent changes to which organizations must adjust.

Tasteless PR tactics after the Gilroy shooting, top PR tools, and Google honors ADA with giveaway

PR Daily

Good morning, PR pros: A viral Twitter thread is making the rounds online as people share their favorite mashups from creator Lewis Wake. RELATED: Share the content that captivated audiences ]. Infographic: How to protect your online reputation. Doing so can give your content more coverage and help your organization appear more human. CSR poll: Consumers prefer brands that support their ideals.

Links, shares, ‘likes’: How to make your content soar

PR Daily

Despite what many content marketers might think, viral content isn’t such a shot in the dark. A study by Fractl and Moz analyzed the content of more than 300 content marketing strategies and determined that yes, your organization’s content will probably fail before it succeeds. In the 300-plus campaigns that Fractl analyzed, emotion, wide appeal, geographic angling and “indie” culture topped the list of viral campaign topics.

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10 Expert B2B Inbound Marketing Tricks You Need to Be Using Right Now

B2B PR Sense

Are you looking for ways to improve your B2B inbound marketing? Whether you're debating which inbound marketing services to use, or how to fine tune your inbound marketing approach, these 10 tricks can help you reach that goal. Instead of fighting for attention amidst the annoying noise of banner ads and other push marketing techniques, B2B inbound marketing brings potential customers to you. Inbound marketing services may include: Blog posts.

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How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

Creating valuable evergreen content is hard. In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. It takes dedication, time, and commitment to creating content that will take the target audience from Point A to Point B. To simply put it: Repurpose the content. Many businesses are leaning towards the method of generating “snackable” content.

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6 types of content every organization should create

PR Daily

You can certainly create killer blog posts or amazing articles as part of your content strategy. It''s more efficient and effective in the long term (and often required for large organizations) to create various types of content for different platforms to address multiple audiences. Consider the following content types. Let''s start with one of the most effective content types. Sorting content into a list does the heavy lifting for the reader. Infographics.

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Cornerstones & Cobblestones: The Building Blocks of Your Multimedia Press Release

ISEBOX

These days, we need to be considering how we’re going to take our content and power it up to viral status. Rise above mediocrity by focusing on the cornerstones and cobblestones of great content. The theory goes that cornerstones are your foundational content pieces – a multimedia press release, whitepaper, ebook and the like. Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency.

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Seeing content as a business asset, companies beef up management platforms

PR Daily

Just about every organization these days is looking for ways to create, collaborate on, manage and distribute content securely while engaging with customers. To pull this off, however, it’s essential to have the technology to do that: a content management system. Everyone’s been saying for years that content is king,” says Frank Radice, expert in residence for TheNewsMarket.com , a Definition 6 company. “If Download "Content management and distribution" today.

Announcing our 2016 Video Awards finalists!

PR Daily

Special Enrollment Rap, Colorado Consumer Health Initiative. DCTA's New How to Load Your Bike Video Provides Helpful Tips and Enhances Content Marketing Strategy, Denton County Transportation Authority. Marketing Video. DCTA's New General Safety Video Educates Riders & Enhances Content Marketing Strategy, Denton County Transportation Authority. Content Marketing Video. Viral Video. Video Infographic.

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10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Infographics.

3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. Stony Brook News Website, Stony Brook University Office of Communications and Marketing. Illusive Networks Interactive Infographic, Merritt Group. Marketing On Pointe: Awakening a Community to the Magic of Local Ballet, Benecomms. Content Marketing and Brand Journalism.