Remove Consumer Remove Content Marketing Remove Infographics Remove Viral
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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s 16: Ted Seward.

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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215
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How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. I read ebooks, and the majority of online consumers enjoy them as well. If you’ve got some viral posts, then you’re ready for that “ebook.”.

eBook 108
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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. million for their content marketing budgets in 2019, per Contently research.

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3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. About Jennifer Tolhurst.

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How to Ideate a Successful Survey Campaign

Buzzstream

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. But when you look at the coverage, barely anyone shared the infographic or in-post images.

Survey 90
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Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.