Sword and the Script

DECEMBER 28, 2022

Research and surveys are the most valuable content in B2B. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. 97% of respondents said video content and communication were useful after making a purchase.

B2B 113

B2B Marketing Survey Software 113

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Since there are now fewer journalists hustling to cover more beats and sift through more pitches, a tech PR team can win media relations points by offering readily packaged data-driven stories.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

The Proactive Report

AUGUST 5, 2016

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Landis PR

DECEMBER 11, 2023

Create Engaging Content: Content is the vehicle that carries your brand message. Develop content that is informative, relevant, and engaging. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences.

Strategy 59

Strategy Company Communications Construction 59

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JUNE 28, 2016

In other words, influencer marketing with the big names may not be as effective as brands hope, according to a recent study of consumers. A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity.

Infographics 61

Infographics Survey Consumer Study 61

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” Delivering useful, targeted content is paramount to winning the hearts and minds of consumers.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” Delivering useful, targeted content is paramount to winning the hearts and minds of consumers.

Marketing 40

Marketing Mobile Engineering Technology 40

ISEBOX

MARCH 3, 2016

Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency. Cobblestones are the related content that incorporates data and stories from the cornerstone efforts. Multimedia content that’s more “snackable” for those you’re trying to reach. But they weren’t done there.

eBook 70

eBook Viral Conference Content Marketing 70

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. An example media relations workflow is set out below.

How To 60

How To Software System Employee 60

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Yes, that’s where more and more consumers sate their media appetites these days.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

Consider three news items that suggest how marketers are spurning traditional paid advertising and instead, re-embracing the back-and-forth engagement of public relations and its cousin, content marketing. What This Means For Marketers: Originally elated that US digital advertising spending was predicted to top $58.6

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48