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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Media Changes mean PR needs Content Marketing. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Credibility: Why Content Marketing also needs PR . It was a good pitch.

Why telling sustainability stories is important year-round

PR Daily

Storytelling around your environmental, social and corporate governance (ESG) should be central to your communications strategy. Why is it important to invest in and communicate about ESG initiatives at a time when budgets are being slashed?

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J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Good morning, PR pros: In a bellwether case in the opioid crisis, Johnson & Johnson has reached a potential deal with Cuyahoga and Summit counties in Ohio. Why it matters: It might be sound legal strategy to deny wrongdoing while offering a multimillion-dollar settlement, but it shouldn’t be confused with good crisis management. One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more. Hello, communicators: . You’d be wise to consider that in your content strategies as you look to the future.

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

Hello, communicators: HBO’s social media team started the week with a writing challenge based on its dark comedy show, “Run”: Kicking off week-long #RUNHBO #WritingChallenge with a question from showrunner @JonesDryWrite : Is there one person from your past who could just knock on your door right now, and say, “Come with me”, and you’d go? It’s a fun way to encourage engagement with social media users without shouting PR or marketing messages. CRISIS LEADERSHIP BOARD.

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

PR Daily

Hello, communicators: . This includes considering remote and hybrid work policies beyond the COVID-19 crisis. The effort is a great example of tailoring your offerings to your audience and the power of listening to your consumers’ needs. CRISIS LEADERSHIP NETWORK.

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

Why you should care: Expect additional crisis responses from organizations that have locations in China or are handling large amounts of travelers. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. However, in a time of political divide and high emotions around the world, PR and marketing pros should anticipate criticism and prepare to address it, whenever they share potentially controversial messages. Unilever changes youth-focused marketing policies.

Adjusting your social media messaging during a global pandemic

PR Daily

With many searching for virtual connection, brand managers are perfectly positioned to facilitate connection and community in the face of the COVID-19 crisis. We crave human interaction, so when we are forced to isolate we turn to digital communication to feel less isolated. It comes as no surprise that social networking platforms have reported all-time high usage as some of their features like live video are the closest thing we have to face-to-face communication.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more. You can view the entire infographic here. How are you adjusting your content and marketing campaigns?

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. Here’s how Ketchum split up consumers and their shifting behaviors: Image courtesy of Ketchum.

Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

PR Daily

Hello, communicators: If you’re stay-at-home craving is pepperoni pizza, you might soon have to pay more. Wright will be responsible for leading the organization’s business divisions, including operations, finance, sales, and marketing. CRISIS LEADERSHIP BOARD.

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

Health care communicators can follow the messaging examples above to focus on setting the record straight and calming people’s minds. If you can, display the information visually: Several news media outlets are sharing an infographic the CDC created for “No-Shave November” in 2017. Check out the ways PR pros and in-house communicators rate their compensation, and download your own copy of the report today. What’s the career path of a social media communicator?

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McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

Also: Red Robin maps out consumer decisions, Frito-Lay highlights its offerings in its 2020 Snack Index, O: The Oprah Magazine to stop printing, and more. Hello, communicators: . CRISIS LEADERSHIP BOARD.

Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations

PR Daily

Hello, communicators: Nikki Sunstrum, director of social media and public engagement for the office of the vice president for communications at the University of Michigan, recently tweeted a relatable moment of frustration for social media managers amid current crises: Welcome to Social Media in 2020. Each new day, a new crisis. You can view the entire infographic here. CRISIS LEADERSHIP BOARD.

Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

PR Daily

Also: Bud Light celebrates sports’ return, Red Bull shares a fan’s love, how to organize your crisis response, and more. Hello, communicators: . It also highlights the importance of assigning crisis response roles within your organization ahead of time.

Robinhood scrambles after outage; Amazon, Walmart fight COVID-19 price hikes and bogus info; and it’s National Grammar Day

PR Daily

Good morning, PR pros: Today is National Grammar Day, and communicators and organizations alike are joining the conversation on Twitter. The factors included, among others, highly volatile and historic market conditions; record volume; and record account sign-ups. Why it matters: Though technical crises such as server outages and data breaches don’t happen every day, you’d be wise to include them within your crisis communications plans just in case.

Target, others to close for Easter Sunday, Home Depot stops selling N95 masks, and AdCouncil’s #AloneTogether PSAs

PR Daily

Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more. Good morning, communicators: The Ad Council developed several public service announcements in partnership with the Centers for Disease Control and Prevention, U.S. The Federal Trade Commission created a game to help consumers spot and report scams, which are increasing along with the COVID-19 outbreak. CRISIS LEADERSHIP BOARD.

Snap says ‘sorry’ for Juneteenth filter, AMC to require face coverings after all, and Patagonia joins Facebook boycott

PR Daily

Hello, communicators: As many organizations across industries announce re-opening dates and plans, many networks and shows are announcing resuming productions for TV series, films and more. As you create content and messages for a “return to normal,” consider ways you can infuse your messages with creativity where appropriate, such as infographics, poems or other content formats. Make changes before a potential crisis is at your organization’s front door.

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more. Hello, communicators: Microsoft is leaning on technology to help communicators and others use more inclusive language. How have you adopted more inclusive communications? TSA shared an infographic using its organizations dogs, carry-on bags and more to demonstrate what six feet looks like: View this post on Instagram.

Hulu, Netflix and the BBC pull content with blackface, WestJet and Universal Orlando announce layoffs, and Caesars offers cash to wear face masks

PR Daily

Hello, communicators: Natalie E. It’s also important for communicators to field these requests to ensure that they’re met and the expert’s answers fit with the organization’s voice. Why it matters: Though critics have complained that the moves are “arbitrary” and don’t serve to stop systemic racism, organizations across industries are reevaluating their content, campaigns, and workforce makeup to identify changes that must be made. You can view the entire infographic here.

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

Also: Influencer marketing’s effectiveness by generation, Arby’s pop-up sandwich store, Airbnb responds after tragic house party deaths, and more. Here are today’s top stories: Marketers serve up tweets on #NationalSandwichDay. On Sunday, Popeyes took the opportunity to remind consumers that its chicken sandwich was back in time for National Sandwich Day—and several other chains clucked similar messages: Y’all…It’s Sunday.

Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19

PR Daily

Hello, communicators: Family farm Dutch Daffodils and travel blog Tulips in Holland recently shared a message from the tulip fields in The Netherlands: Due to Covid-19 travel plans have changed. As you respond to questions and concerns, remember that not all content has to be lengthy or complicated. Why it matters: As we navigate the “new normal” of COVID-19, communications surrounding strategies to reopen are paramount. CRISIS LEADERSHIP BOARD.

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NYT shakes up Opinion staff, journalists ready to travel, and black business leaders demand better crisis response

PR Daily

Good morning, communicators: As many organizations contemplate a return to the office, one particular aspect could be a stumbling block: the office elevator. Make sure you are thinking through all the risks posed by your current office space and communicating new procedures in an efficient and digestible way with all of your stakeholders. New York Times employees and consumers revolted after the paper published a column from Sen. CRISIS LEADERSHIP BOARD.

Adidas’ Twitter gaffe, Instagram’s ‘chat’ sticker and Nestle’s recyclable wrapper

PR Daily

Also: Journalists still want email pitches, smiling may not make you happy, and what you think about influencer marketing. Good morning, PR pros: Rooms in Taco Bell’s pop-up resort are sold out, but in some locations, burritos might be as well: The chain is facing a tortilla shortage and consumers aren’t happy. Related reading: Infographic: How to feature your organization in Instagram Stories. Report: Consumers want organizations to lead with values.

Air Canada lays off 5,100 as Domino’s prepares to hire 10K, Facebook grapples with deleting misinformation, and studios release films early

PR Daily

Also: Josh Gad’s storytelling efforts, an infographic for savvy information consumption, how to pitch during COVID-19, Google Trends data, and more. Why it’s important: No matter your organization’s status or continuing strategy, ensure you’re communicating early and often with your employees, focusing on their needs and remaining as transparent as possible. The fundamentals of good PR are more crucial than ever for dealing with the current crisis.

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Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020. However, today’s banner ad gets a click-through rate of roughly 0.5%, partially because the average consumer is faced with 1,700 banner ads every month. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. 1 content priority for next year?

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

million pounds of seasoned meat from its locations in 21 states has consumers asking, “Where’s the beef?”. What do you think about Taco Bell’s crisis response? How do you remain transparent without attracting attention to a PR crisis? ” Why it matters: Making diversity and inclusion efforts a focus can boost your company culture, attract new talent and endear consumers. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ].

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

Vaping has come under increased scrutiny in light of nine vaping-related deaths nationwide, and critics say Juul’s marketing wrongly depicts its products as a safe alternative to cigarettes. When sharing news about a leadership change, how can communicators frame the move to preserve trust and bolster stakeholder confidence? Related reading: Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork’s CEO apologizes for IPO debacle.

Snapchat bounces back, Forever 21 apologizes for diet-bar campaign, and R. Kelly’s crisis pro resigns

PR Daily

Good morning, PR pros: Whether you’re a consultant, agency pro or in-house communicator making a side hustle, LinkedIn made it easier to attract clients through the platform. Snapchat rolls out a slew of changes to entice marketers. Infographic: How to use Snapchat to reach new audiences in 2019. FREE REPORT: Communicators’ struggles, strengths and successes ]. Related reading: Why you should not avoid confrontation in a crisis.

Bstroy’s bullet-riddled hoodies spark backlash, Gen Z stresses out over news and social media, and Tinder wraps original series

PR Daily

The streaming wars are heating up as companies vie for attention and content, revealing that your organization’s most valuable asset is its ability to hold a consumer’s attention. Share your content plans with the hashtag #MorningScoop. If you speak to a very narrow audience and feel confident your message won’t offend your core consumer base, you can take risks. How can communicators help calm their audiences while still inspiring action?

Measuring risk for ‘scandal insurance,’ Walmart defends gun sales, and yes, pumpkin-spice Spam is a thing

PR Daily

Also: AP Stylebook offers a back-to-school guide, Tiffany markets diamonds for men , and YouTube changes its copyright policies. We estimate that we represent about 2 percent of the market for firearms today, which we believe places us outside at least the top three sellers in the industry. How should marketers and PR pros take a stand on cultural issues? RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ].

Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks

PR Daily

Yahoo Finance reported : Lynch is credited with creating the “We Have the Meats” marketing campaign that has helped power a long stretch of sales growth for Inspire Brands-owned Arby’s. “It In a recent trial that ruled J&J violated Oklahoma’s public nuisance laws through its marketing tactics , the state’s attorney general, Mike Hunter, said the opioid crisis stands in contrast to the company’s image of being “a family company”—citing a well-known tagline.

Boeing axes a top exec, REI takes a pass on Black Friday, and why it’s time to start using AI

PR Daily

The incident serves as a reminder that social media communications don’t take away the effectiveness and necessity of more-traditional channels, including TV, especially during crises. It also highlights the problems many communicators face in situations where they could be criticized no matter what decision they make. Here are today’s top stories: Boeing removes another top exec as crisis continues. The crisis underlines two paramount response lessons.

KFC ‘seasoned tickets’ sell out, Malibu Barbie as an Airbnb host, and the beer wars slosh on

PR Daily

Good morning, PR pros: A partnership promising to deliver chicken wings also delivered PR and marketing success. Why it matters: More organizations are leaning on consumer experiences to stand out and grab both headlines and audience attention. Infographic: How to improve the customer experience. Images are the top content type on both Facebook and Instagram, taking up nearly 70% and nearly 74%, respectively. market.

H&M to close 250 stores, POTUS shares COVID-19 diagnosis on Twitter, and Ford CEO replaces CFO on first day

PR Daily

Also: A cheat sheet to creating a marketing budget, Casey’s General Store gets a new look and name, Reddit partners with Newswhip, and more. Why it’s important: More and more consumers are choosing to shop online, and these behaviors are permanent changes to which organizations must adjust.

Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

PR Daily

Also: Instagram cracks down on weight-loss ads, Facebook announces new content oversight board, clever protest signs circulate on social media, and more. This means marketers and communicators will have new ways to engage consumers on their channels. Why you should care: Engagement is the holy grail of social media marketing, and offering an interactive experience to users could be a game changer in establishing sustained connections with online visitors.

Twitter responds to massive security breach, Walmart and Kohl’s require masks, and American Airlines might lay off 20,000

PR Daily

Hello, communicators: . BuzzStream and Fractl’s study of media relations efforts during COVID-19 revealed that four of the top five pitching tactics were related to the virus, including using “COVID-19” in subject lines (63%), relating the pandemic to client offerings (57%), creating content relevant to the pandemic (57%) and sharing business innovations to alleviate COVID-19 affects (50%). CRISIS LEADERSHIP BOARD.

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

Content is the coin of our information economy. And any content-marketing organization must answer the critical question: Does it work? Here are the four important content metrics a business involved with content marketing must consider and lessons we’ve learned at CommPRO.biz : 1. We’re at the top of the funnel here, looking at the people who consume your content. The engagement and content consumption increased 200%.

USA Today admits op-ed didn’t meet standards, Clorox and Cleveland Clinic partner on cleaning guide, and social media teams celebrate World Emoji Day

PR Daily

Hello, communicators: . Why it’s important: Fact checking is crucial for reporters, but it’s also important for communicators across roles and industries, especially as you seek to fight against misinformation and protect your organization’s reputation. This means that organizations across industries can tap into new consumer opportunities. You can view the entire infographic here. CRISIS LEADERSHIP BOARD.

53% of PR pros use a wire service, Coca-Cola’s approach to inclusion, and words to banish

PR Daily

Good morning, PR pros: Diet Coke is removing the labels from some of its cans to help consumers “ start a conversation about theirs.”. Communicators are an essential part of creating a welcoming and diverse workplace. Burger King Sweden’s marketing director, Daniel Schröder, told Insider that its customers like “the fun of the challenge and the pride of getting it right.” T-Mobile entices consumers with free Taco Bell.

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