NewsWhip

JUNE 9, 2023

Artificial Intelligence (AI) is transforming the way marketers collect, understand, and even improve customer interactions, particularly when it comes to content marketing strategy. In conclusion, AI has become an indispensable tool for content marketers in the retail industry.

Content Marketing 112

Content Marketing Marketing Analytics Retail 112

Agility PR Solutions

JANUARY 7, 2021

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. The post How content marketing will humanize brand connections in 2021 appeared first on Agility PR Solutions. In this case, […].

Content Marketing 167

Content Marketing Brand Branding Marketing 167

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Agility PR Solutions

SEPTEMBER 29, 2021

Every year, marketers learn more about what consumers want. And every year, consumers want something a little different. In marketing content, precision is a fool’s errand. PAN’s Eighth Annual Content Fitness Report features five key insights about the state […]. The post Content marketing is hard.

Content Marketing 148

Content Marketing Marketing Consumer Report 148

Contently - Strategy

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming.

Resources 121

Resources Content Marketing Healthcare Marketing 121

Agility PR Solutions

SEPTEMBER 27, 2022

Content marketing is a critical tool in your marketing arsenal. The 2022 State of Content Marketing report shows that 97 percent of businesses already incorporate content marketing into their marketing strategy. Therefore, the internet is filled with a black hole of content.

Content Marketing 85

Content Marketing Marketing Media Consumer 85

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Agility PR Solutions

NOVEMBER 18, 2018

The world of content marketing is changing rapidly. But the diversity and sheer number of content posts are so massive that target audiences are unlikely to ever consume them all. One thing’s for sure: content marketing […]. One thing’s for sure: content marketing […].

Content Marketing 139

Content Marketing Trends Marketing Creativity 139

Prohibition

OCTOBER 10, 2022

Content marketing is the process of planning, sharing and distributing relevant and valuable material consistently to attract and retain your ideal target audience. What are the different types of content marketing? Social media content. But social content may resonate more with a younger audience.

Content Marketing 62

Content Marketing Marketing Strategy Tools 62

Prowly

MAY 10, 2017

Content Marketing – Your Weapon to Fight Against the Crisis. Consumers respond instantly and around the clock. The post Content Marketing – Your Weapon to Fight Against the Crisis appeared first on Prowly Magazine. They interact.

Content Marketing 159

Content Marketing Crisis Marketing Reputation 159

Polaris

DECEMBER 1, 2014

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Below are 5 essentials of an effective content marketing strategy.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. That’s where content marketing takes off. The post Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Travel 78

Travel Consumer Strategy Tourism 78

Agility PR Solutions

SEPTEMBER 3, 2018

Content marketing significantly influences the decision to purchase a company’s product or services—in fact, new research from B2B research, ratings and reviews company Clutch reveals that 82 percent of people have purchased a product or service from a company as a result of consuming content published by a business online.

Content Marketing 79

Content Marketing Consumer Marketing B2B 79

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Email marketing clearly deserves to be near the top of the list. I certainly was.

B2C 194

B2C Content Marketing Study Trends 194

Contently - Strategy

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. However, ad spend is down , particularly in consumer and B2B tech.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Agility PR Solutions

JUNE 15, 2020

As the COVID crisis drags on, consumers have become more conservative with spending and more selective on what and where to purchase—and new research from PR and content marketing firm Media Frenzy Global reveals that brands that want to remain vital need to do a better job of communicating.

Consumer 168

Consumer Brand Branding Crisis 168

Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. Why aren’t consumers paying attention? Before 1990, there were only eight channels. Today, however, is another story.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. Never discount earned media.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Agility PR Solutions

OCTOBER 20, 2020

Back in 2015, Seth Godin, known by some as the godfather of modern marketing, made a bold statement: “Content marketing is the only marketing left.” The post The first steps toward building your content marketing strategy: Discover & Assess appeared first on Agility PR Solutions.

Content Marketing 78

Content Marketing Strategy Marketing Consumer 78

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Focus on the content. Play to their ego.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

OCTOBER 16, 2015

This differs from traditional media, where information of particular interests to an individual is more difficult to locate forcing consumers to utilize the landing page. This places the consumer at the will of editors who decide what to promote as the most important news. Commentary. Images: U.S.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

SEPTEMBER 10, 2015

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Ann Handley: Be Bold.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Cision

MAY 5, 2015

Don’t share that message with the same, old content marketing tactics. To “spice up” your B2B content creation , consider these five tips: 1. It determines the shape that other content marketing pieces take. Choose content channels. Make content easy to find, consume and share.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Want even more content marketing tips? Obviously, that wasn’t a comprehensive or exhaustive list.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Cision

APRIL 28, 2015

Given what we’ve been hearing about Mark Schaefer’s content shock — people consume 10 hours of content per day, which won’t change, but the Internet is expected to grow 600 percent by the year 2020 — your engine needs some high octane content just to be able to stay ahead of the increased supply.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Cision

OCTOBER 5, 2016

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video.

Trends 319

Trends Content Marketing Brand Branding 319

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Contently - Strategy

MAY 8, 2019

Some sellers know their companies have a library of content but don’t put in the effort to find and study it. As Contently’s co-founder and CTO, I’m always thinking about new ways software can help people. The post Content Marketing and the Future of Sales Enablement appeared first on Contently.

Content Marketing 92

Content Marketing Marketing Case Study Education 92

Contently - Strategy

AUGUST 19, 2020

.” Collaborations that feel natural will be more successful than when a brand strictly controls the content since part of what you’re paying for is the advocate’s insight. Whether they’re ordering takeout from a new restaurant or buying a new laptop, consumers value online reviews. Providing real reviews.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Stern + Associates

MAY 18, 2017

We spend more than eight hours per day consuming media. The post Three Surefire Ways Design Supports Your Content Marketing Strategy appeared first on Stern Strategy Group. Yet, with dozens of new media platforms popping up (daily, it seems), getting and holding audience attention has never been.

Content Marketing 84

Content Marketing Strategy Marketing Groups 84

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 65

Resources Content Marketing Marketing Leadership 65

Sword and the Script

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. A subscribed audience is what distinguishes content marketing from marketing. Click To Tweet 2.

Survey 114

Survey Marketing B2B Content Marketing 114

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60