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What is Data-Driven PR, Part 8: Crafting the Pitch

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Coming Full Circle – From Tech PR and Back Again

Shift Communications

You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. The more tailored and relevant you can be with your pitches to them, the more you’ll be seen as a trusted, go-to source. Not as much as you’d think.

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