Stephen Waddington
FEBRUARY 22, 2021
British American Tobacco’s use of influencers and emerging forms of media raises ethical issues for the marketing and public relations professions. Journalist Matthew Chapman reports on BAT’s use of paid influencers on Instagram and TikTok, and sponsorship of music and sporting events including an e-sports tournament streamed on YouTube.
5W PR
MAY 22, 2023
For instance, a personal trainer can earn a certification from the National Academy of Sports Medicine (NASM) to enhance their reputation with clients. Continuing education and training through conferences, workshops, and seminars helps businesses stay up-to-date with industry trends and best practices.
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Critical Mention
AUGUST 20, 2020
Even though many public meetings, events and conferences have been canceled, communication is still evolving. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR.
Bianchi Biz Blog
OCTOBER 9, 2023
I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. After about six years of covering town council and school board meetings, local business and sports, I accepted a position at Transport Topics in 2011 and relocated to the greater Washington, D.C.
Waxing UnLyrical
MAY 24, 2018
The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Finally, it goes without saying, and you probably know this, but I’m going to say it anyway – be ethical.
PR Conversations
AUGUST 7, 2014
In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.
PR 20/20
MAY 8, 2019
Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Marketing Artificial Intelligence Conference (MAICON). And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world.
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