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Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

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Comparing top 2021 media monitoring vendors

Onclusive

Media monitoring must be comprehensive. Just having media monitoring in place is no longer sufficient for PR and communications success. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. Stacey Hedman.

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7 Social Media Trends that came into play in January 2021

Prohibition

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. Facebook overhauls its privacy setting.

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Enhance PR Through These Simple Social Media Tips

ImPRessions - Crenshaw Communications

We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Many social media managers use the 70-30 rule when it comes to creating shareable content for sites like Twitter and Facebook. Rethink the 70-30 rule. Rules of engagement.

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Social Media Stock Talk: Five Reasons to Buy Facebook

Waxing UnLyrical

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. What has surprised me a bit is the amount of negative comments in the Facebook conversation. Facebook is the standard. Facebook is buying like crazy.

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How Journalists Feel About PR Pros

Cision

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. These super users often access social platforms for more than eight hours per day. Observers — this is the biggest population of a social archetype at 39 percent of all journalists.

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5 Social Media Trends from #SMMW16

MaccaPR

That place is Social Media Marketing World. I can attest that everything there is to know about social media can be learned within the walls of the San Diego Convention Center, where the conference took place this week over the course of two days with 100+ sessions. The Year Of (Live) Video for Social Media Marketers.