Onclusive

DECEMBER 7, 2023

Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors. From this you can gauge brand visibility and market dominance. Media reach PR metrics assist in optimising media strategies, targeting specific markets, and evaluating campaign success.

Measurement 195

Measurement Analysis Reputation SEO 195

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. You can include informational articles, product comparisons, videos, special offers, et cetera. Social Media.

Marketing 120

Marketing Comparison eBook Energy 120

5W PR

JANUARY 25, 2022

This could be because companies in the B2C industry have shown that their consumers matter to them, or because those companies need to stand out from the competitors and become memorable. As with most other marketing strategies, a vital part of creating effective campaigns is competitor analysis. Competitor Brand Images.

Brand 60

Brand Branding B2C B2B 60

Shift Communications

OCTOBER 14, 2014

As marketers and PR pros, we strive to create a brand message that’s “sticky.” Yet therein lies the challenge: if humans are naturally wired to remember the negative , what’s a marketer to do to craft a message that’s both memorable but positive ? Marketing Analyst. Brand Marketing Public Relations positive'

Marketing 146

Marketing Comparison Conference Brand 146

Cision

MARCH 14, 2017

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. By making consumers desire joy again, you can keep them involved and attentive.

Creativity 208

Creativity Comparison Construction Retail 208

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients.

Marketing 82

Marketing How To B2B Exercises 82

Public Relations Sydney

SEPTEMBER 21, 2014

As PR professionals we are often asked how public relations (PR) differs from marketing. Target audiences : Marketing aims to reach current and potential customers, whereas public relations is all about maintaining positive relationships with anyone who has an interest in the organisation or brand.

Marketing 99

Marketing Advertising Advertising Comparison 99

NewsWhip

OCTOBER 13, 2022

For comparison, Hockey Canada had a mere 143 articles written about them with just 14 thousand interactions in the same period the year before. Today’s consumers expect companies to take a stand. Accenture Strategy research found that 65 per cent of consumers say the values of companies’ leaders influence their purchasing decisions. .

Brand 148

Brand Branding Sports Crisis 148

Mindful Marketing

JUNE 19, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We used to only have to worry about the feelings of people. ” By comparison, LaMDA “can engage in a free-flowing way about a seemingly endless number of topics.”

Comparison 65

Comparison Technology Google Engineering 65

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Shift Communications

MAY 28, 2015

How can it benefit your marketing and communications program? You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run.

Twitter 60

Twitter How To Marketing Wireless 60

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. This could be a quick-fire press release or an annual market report to use as a lead magnet. This allows you to benchmark where you are as a brand in comparison.

How To 62

How To Analysis Comparison B2C 62

Sword and the Script

SEPTEMBER 15, 2015

Mack Collier recently published a well-written blog post that reminded me of this exchange: 5 Reasons Why You Need to Stop Marketing and Start Teaching. This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing. Relevance is the content marketing commandment.

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

Cision

JUNE 9, 2017

Just a few months ago, Jennifer McDermott joined finder.com , a personal finance comparison website, as the Communications Manager. I originally studied marketing in college, however the only jobs that appealed to me when I graduated were in PR. How did you get your start in PR?

Travel 166

Travel Comparison Analytics Financial 166

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We know they are rare in comparison and that is what makes them so important to acknowledge. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. Video is never, ever going away. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Bianchi Biz Blog

MARCH 2, 2023

Smart companies are starting to do the same when procuring marketing services like PR. To start with, most corporate clients – marketing directors and procurement executives alike – don’t know many PR agencies … if any. It’s a fast and easy way to make a comparison. But changing that paradigm is still difficult.

Agency 108

Agency Automotive Engineering Education 108

The Resolution Blog

AUGUST 6, 2019

Engagement rate combines factors related to audience (reach / impressions) with those related to actions (evidence of consumers reacting to your content, likes, comments, shares, link clicks etc). There is no export to Excel button, making data collection over longer periods more time consuming.

How To 120

How To Media Comparison LinkedIn 120

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. This hypothesis is further strengthened by the increased consumption of media utilizing visuals in comparison to media using just text—the constraint of print media.

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

Sword and the Script

JANUARY 7, 2020

All in all, I had access to the platform for about two months and several phone and email exchanges – questions and answers – with both marketing and support representatives. Agility was clearly the larger brand, had broader market penetration in the US and Europe and so the company kept the Agility name.

Tools 82

Tools Comparison Media System 82

Cision

APRIL 4, 2016

One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.” He focuses on “arousal” – the specific emotions and feelings that content evokes in the consumer.

Viral 120

Viral Journalism Advertising Advertising 120

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. This makes it easier to identify what information these consumers still need, and therefore, should be included in the pitch.

Google 98

Google Data Pitching Tools 98

PRSay

MAY 10, 2018

There’s much ado about influencer marketing these days. With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. Although it’s called “influencer marketing,” the practice aligns with principles of public relations.

Brand 119

Brand Branding Guidelines Creativity 119

Flack's Revenge

FEBRUARY 3, 2021

In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. Or perhaps the vendor has gone on to conquer new markets and launch different offerings – then, the original IP may be less relevant. I also laid out the challenges of getting PR mileage from your core tech.

Technology 177

Technology Comparison Case Study Privacy 177

Cision

APRIL 29, 2015

These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 87

Industry How To Comparison Leadership 87

Contently - Strategy

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Media and marketing experts have been anointing video as the trend of the year for over a decade. Media and marketing experts have been anointing video as the trend of the year for over a decade.

Video 95

Video How To Education YouTube 95

Bianchi Biz Blog

SEPTEMBER 23, 2021

Looking to connect with influencers in the electric vehicle (EV) market? With over 730,000 users, consuming 2.3 We’ve got you covered! The following EV social media influencers can help you gain insight and a broader perspective on the ever-changing mobility sector. Some of our top picks are: Munro Live. 220K subscribers. InsideEVs US.

YouTube 63

YouTube Automotive Energy Mobile 63

PR in High Definition

DECEMBER 16, 2019

And this got me thinking, why have our news outlets started to prioritise softer stories in comparison to the hard-hitting journalism we used to see? Our consumer behaviour has changed. As we start to see the media landscape changing and publications veering away from their traditional role in the market, what does this mean?

Media 48

Media Comparison Education Video 48

Katie Paine's Measurement Blog

MARCH 9, 2023

If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison. They do not.

Measurement 52

Measurement How To System Comparison 52

Cision

DECEMBER 22, 2016

The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations. What are the biggest PR and marketing mistakes you have seen these brands make?

Tourism 120

Tourism Travel Conference Crisis 120

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. I t’s the universal marketing performance struggle. And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.

Technology 125

Technology Study Communications Survey 125

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. A hybrid model of communication and new field of PR practice related to the global art market. Two factors drove the art market’s resurgence: 1. By Jiamin Ren.

Marketing 87

Marketing Communications Video Reputation 87