The Proactive Report

DECEMBER 2, 2022

None of the above is breaking news, but trends within the visual medium come and go, and with 2023 around the corner, here are some potentially popular things to look out for and implement into your campaigns. Look at what happened with the Corporate Memphis design trend a few years ago. Design trends. Original Imagery.

Trends 147

Trends Instagram Creativity Small Business 147

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024. Here are a few predictions that PR pros should take note of as we enter February.

Trends 174

Trends B2C Video Measurement 174

Business Wire

OCTOBER 26, 2023

And how do companies and brands draw on these issues to better position themselves to appeal to audiences and customers? As we wrap up an eventful 2023, this is a great time to reflect on our cultural touchstones and what we talked about the most. What continues to link generations? Where do the paths diverge and why?

Blogging 471

Blogging Brand Branding Trends 471

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. Their focus should be on guiding the company on what to announce and how, rather than waiting to be fed information.

B2B 156

B2B Company Storytelling Retail 156

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Further, they often focus on larger companies and brands.

B2B 319

B2B Company SMB Automotive 319

Agility PR Solutions

APRIL 18, 2024

But if any research group has developed an understanding of the year-to-year patterns of teens, it’s investment bank Piper Sandler Companies, which has accessed more than 61 million data […] The post Taking stock with teens: Longstanding study of Gen Z teens offers insights into the sector’s spending trends in a variety of retail categories appeared (..)

Retail 94

Retail Study Trends Banking 94

Agility PR Solutions

NOVEMBER 29, 2022

Through the years, trends in business have evolved following the global shift of processes to a more technologically-inclined setting. One of the biggest trends in business today is the metaverse, and it is gaining popularity and support for many reasons.

Company 152

Company Trends Technology Brand 152

Agility PR Solutions

MARCH 5, 2024

This strategy provides companies with a lens through which they can look over and understand their media landscape. In this article, […] The post 6 trends and innovations in competitive media reporting: What to watch for in 2024 appeared first on Agility PR Solutions.

Trends 110

Trends Report Media Strategy 110

Stern + Associates

NOVEMBER 13, 2023

So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? Obviously, companies cannot and perhaps should not take a public stance on every issue. The key is to make sure the stance aligns with audiences and company values/goals.

Trends 116

Trends Communications Conference Leadership 116

Communications Conversations

OCTOBER 1, 2020

We’ve heard about it ad naseum for the last 4-5 years in trend posts like this. So, video, it and of itself, is hardly a trend in 2020. It’s why you’re seeing more videos from senior-level leaders at companies on LinkedIn. But, what companies are doing this well? But, LinkedIn?

LinkedIn 128

LinkedIn Video Trends Company 128

Prowly

DECEMBER 30, 2020

As the novel coronavirus continues to spread, a few customer behavior trends have grown out of the pandemic, changing everything for enterprises and their customers. For one, companies need a robust communication strategy that acknowledges these changing trends. What does this mean for PR professionals like yourself?

Trends 197

Trends Enterprise Strategy Company 197

Agility PR Solutions

FEBRUARY 24, 2022

As SEO ranking becomes ever more competitive, it is becoming increasingly important for companies to produce content that is both of a high quality and relevant to the consumer. […]. The post 8 ultimate SEO trends to follow in 2022 appeared first on Agility PR Solutions.

SEO 170

SEO Trends Engineering Consumer 170

Agility PR Solutions

MARCH 7, 2024

When it comes to driving purchases and creating loyalty, today’s brands and businesses are well aware that the rules of the game are not as straightforward as they once seemed to be.

Trends 100

Trends Consumer B2C Strategy 100

5W PR

MARCH 27, 2024

As we reflect on the highlights of this year’s expo, several trends stand out as indicative of where the pet industry is headed in 2024 and beyond. Instead, companies like MyFamily and Tailr are revolutionizing pet identification with on-demand engraving and QR code technology. Gone are the days of simple engraved metal tags.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

MARCH 27, 2024

As we reflect on the highlights of this year’s expo, several trends stand out as indicative of where the pet industry is headed in 2024 and beyond. Instead, companies like MyFamily and Tailr are revolutionizing pet identification with on-demand engraving and QR code technology. Gone are the days of simple engraved metal tags.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. The post 3 Trends We Saw at AdWeek 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Retail Advertising Advertising 78

5W PR

JANUARY 24, 2024

One trend gaining traction as of late is permissive parenting, characterized by high levels of acceptance, open communication, and fostering child-led exploration. Brands can show support for this parenting trend through various strategies. Companies should avoid exploiting children or reinforcing unhealthy power dynamics.

Trends 78

Trends Brand Branding Policies 78

Agility PR Solutions

MAY 8, 2023

With the rise of social media and the ever-growing importance of data analytics, PR professionals must stay in touch with the latest trends and technologies to stay relevant and to help the companies that they […] The post 7 important PR trends to watch in 2023 and beyond appeared first on Agility PR Solutions.

Trends 105

Trends Analytics Technology Data 105

Agility PR Solutions

FEBRUARY 24, 2021

Social media platforms introduce new features and change their algorithms consistently to keep up to date and keep up with app feature trends to further improve your apps’ popularity. This makes companies consistently review the future of social media and […].

Trends 188

Trends Marketing Media Social Media 188

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Here are some of the key trends all businesses should be #following this year. Even B2B companies like Intel and Hubspot have used Instagram stories successfully. TikTok: Capturing Gen Z and beyond .

Social Media 272

Social Media Trends Media Instagram 272

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” Reevaluating Twitter. ESG and your agency.

Trends 114

Trends Pitching Twitter Nonprofit 114

Agility PR Solutions

JANUARY 2, 2022

With the new year now upon us, it’s a great time for brands to look at potential trends in digital marketing and digital PR for 2022. For companies to be able to make a good plan in the short term, they always have to be keeping an eye on their long-term plans. While no one can be […].

Trends 164

Trends Brand Branding Digital PR 164

Agility PR Solutions

AUGUST 16, 2022

Most social media companies had to adjust their technologies and algorithm to meet the new demands. These created new trends across […]. The post 9 social media trends to improve your PR strategy in 2022 and beyond appeared first on Agility PR Solutions.

Social Media 170

Social Media Trends Strategy Media 170

Agility PR Solutions

FEBRUARY 12, 2024

As talent becomes a precious commodity, so too does organizations’ recognition of the need for prioritizing human sustainability—the degree to which a company creates value for people as human beings, leaving them with greater well-being, employability and equity, according […] The post Trends in human capital: Businesses worldwide plagued by (..)

Meeting 110

Meeting Trends Company Brand 110

5W PR

FEBRUARY 29, 2024

Where employees do share concern, and companies can rise to the challenge offering solutions, include factors like education for their children and spousal support for relocation. Axios BFD Miami provided valuable insights into the emerging trends and opportunities shaping the city’s business landscape in 2024.

Trends 78

Trends Internal International Education 78

5W PR

NOVEMBER 2, 2023

The Top Trends in Gaming from G2E 2023 The Global Gaming Expo (G2E) 2023 gathered professionals in the gaming and gambling industry to discuss the latest trends and challenges. The event showcased key gaming trends that will shape the industry in the future.

Trends 78

Trends Sports Advertising Advertising 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

Companies who ignore or deprioritize customer experience (CX) do so at their peril. These types of customer-centric innovations are helping redefine customer satisfaction and should be an interesting trend for PR campaigns to include on behalf of cloud data clients and their customers. Customer experience is king.

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Here are six trends that stood out. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. Okay, these are just a few of the trends that I saw at CES 2020. What did the show tell us about the rest of the year?

B2B 208

B2B Trends Retail Privacy 208

Communications Conversations

APRIL 24, 2017

According to a Starbucks spokesperson via The Guardian : “The look of the beverage was an important part of its creation, our inspiration came from the fun, spirited and colourful unicorn-themed food and drinks that have been trending in social media.”. Starbucks is hardly alone in tapping into this trend. Beer labels and packaging.

Instagram 100

Instagram Trends Company Apparel 100

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Audience When trends gain traction, they usually appeal to a wide audience.

Social Media 84

Social Media Trends Viral Media 84

Agility PR Solutions

DECEMBER 4, 2023

These predictions underscore […] The post Digital trust takes a front seat in 2024: Trend predictions for AI and cybersecurity, and the rise of the Chief Digital Trust Officer appeared first on Agility PR Solutions.

Trends 110

Trends Analysis Consumer Company 110

The Hoyt Organization

SEPTEMBER 8, 2023

Trends that might have taken hold at the end of last year might be irrelevant now. As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. 6 Important Trends In Public Relations To Pay Attention To 1.

Trends 97

Trends Brand Branding Analytics 97

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. Today, every company is a technology company.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. Today, every company is a technology company.

Trends 156

Trends Healthcare Government Leadership 156