Sword and the Script

MARCH 22, 2022

According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Companies are placing a larger emphasis on stakeholder communications and cross-functional collaboration,” according to a press release on the survey quoting Jennifer Sigler , Ph.D.,

Survey 95

Survey Communications Employee Technology 95

PRSay

SEPTEMBER 19, 2022

Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds.

Company 144

Company Chemicals Public Affairs Survey 144

Institute for Public Relations

APRIL 16, 2024

An online survey of 773 global business decision-makers with responsibilities for their organization’s CRM and AI was conducted from August – September 2023. 92% believe a strong data strategy is critical to AI … Continue reading How do Companies Use AI to Power CRM? Key findings include: 1.)

Company 52

Company Software Survey Data 52

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Agility PR Solutions

OCTOBER 23, 2023

Gen Z spending declined ever so slightly in investment bank Piper Sandler Companies’ 46th semi-annual Taking Stock With Teens survey, in partnership with education global high-school-student network DECA.

Survey 110

Survey Banking Brand Branding 110

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion.

Twitter 127

Twitter Survey Journalism Social Media 127

Sword and the Script

MAY 16, 2020

a) Survey of 1,000 Journalists by Muck Rack Muck Rack is back with its annual survey of journalists. The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). The company says respondents this year came from 15 different countries with 1,115 coming from the U.S.,

Survey 169

Survey Media Relations Pitching Media 169

Agility PR Solutions

JULY 18, 2019

New research from predictive analytics software firm Prevedere, in partnership with Microsoft, illustrates a disconnect between the plethora of data a company maintains and the forward-looking, […]. The post New survey of biz execs finds companies may be data rich—but insight poor appeared first on Agility PR Solutions.

Survey 115

Survey Data Company Software 115

Agility PR Solutions

JANUARY 5, 2021

Companies churn out news releases, often to deaf ears. Yes, these releases serve as important tools to help “put on record” the big events in the company’s life and provide a simple document to share with constituents […]. Competition for media attention (anyone’s attention, really) is fierce.

Survey 164

Survey How To Brand Branding 164

Sword and the Script

MARCH 16, 2021

“Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. According to this report : “Optimism hit 66.3 (out

Survey 150

Survey Marketing B2B Comparison 150

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

Agility PR Solutions

MARCH 13, 2024

The firm’s 2024 State of Digital Trust report, based on a survey conducted by Eleven Market […] The post 2024 State of Digital Trust: The gap is widening between companies earning trust and those who struggle—and so is the success rate appeared first on Agility PR Solutions.

Enterprise 110

Enterprise Company Survey Report 110

Sword and the Script

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Government 136

Government Survey Ethics Media 136

Sword and the Script

AUGUST 31, 2021

Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. Since the company wields a good bit of influence in marketing circles, I carved out some time to read – and write about – the report. This group represents 14% of the survey sample (N = ~1,152).

Survey 132

Survey Marketing Groups Measurement 132

Shift Communications

AUGUST 29, 2023

So, we conducted a consumer survey. What we found was a big awareness gap and clear opportunities in PR for AI startups and companies. AI became a PR push for many companies (with an AI tech product and not). Here is what our survey of 1,000 employed U.S. This is very true in the genAI and broader AI markets right now.

Survey 60

Survey How To Storytelling Corporate 60

Agility PR Solutions

DECEMBER 12, 2021

For communicators, content is still king, but quality is a challenge, especially for technology and SaaS companies—and as marketers are aware, there are viable content creation options beyond your internal team. The result […].

Company 170

Company Survey Internal International 170

Agility PR Solutions

DECEMBER 8, 2021

The post ESG in practice: Companies are setting environmental goals, but measurement remains a challenge appeared first on Agility PR Solutions. The new […].

Measurement 148

Measurement Company Survey Trends 148

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The survey polled, 2,400 senior managers (U.S.)

Survey 99

Survey Trends Marketing Creativity 99

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Karen and Shonali were part of a group of six contributors to the survey and report. 2021 Strategic Communications Survey Final from Frank Strong.

Survey 118

Survey Communications Ethics Measurement 118

Agility PR Solutions

MARCH 27, 2022

In spite of the promises many tech companies made in the past two years to take action on DEI, 35 percent of surveyed companies reported they are still in the beginning stages of building a DEI program, according to new research from tech software platform Built In.

Industry 145

Industry Company Software Survey 145

PRSay

MARCH 10, 2022

workers whose jobs can mainly be performed from their homes are still working from home all or most of the time, a new survey from Pew Research Center has found. Meanwhile, as The Wall Street Journal reported , companies including American Express, Facebook parent Meta Platforms Inc. and Wells Fargo & Co.

Survey 141

Survey Journalism Employee Facebook 141

Agility PR Solutions

MAY 22, 2022

According to a survey from The Conference Board released earlier this year, fully two-thirds of companies found the environment for corporate political activity to be challenging to extremely challenging.

Corporate 146

Corporate Company Strategy Conference 146

PRSay

JULY 20, 2021

In surveys of more than 10,000 consumers in the United States, the United Kingdom, Germany, China and Brazil, less than half (45 percent) of respondents said they’re willing to let companies collect their personal information in exchange for more convenience. Illustration credit: jozefmicic ].

Study 105

Study Consumer Company Privacy 105

Reputation Us

APRIL 2, 2019

ReputationUs (RepUs) and DHM Research announced in a news release on April 3, 2019 the results from its inaugural study on the importance of corporate reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. The post Survey appeared first on ReputationUs.

Survey 60

Survey Study Reputation Corporate 60

Stuart Bruce

JANUARY 10, 2023

In partnership with PRovoke Media my company Purposeful Relations is running a global survey on how the public relations and communications … Your industry needs you.

Survey 78

Survey Industry Communications Company 78

Agility PR Solutions

OCTOBER 21, 2020

For its new study, What 2020 has taught us about culture, the company surveyed more than 800 […]. Company culture may have actually improved during pandemic appeared first on Agility PR Solutions. The post COVID silver lining?

Company 157

Company Healthcare Survey Crisis 157

Sword and the Script

MAY 28, 2019

Technology companies opposing (or supporting) the repeal of net neutrality, or an outdoor great marker supporting the environment are straightforward business cases for taking a position. Some of the findings from the survey results included the following: 1) Most say brands should avoid politics. Click To Tweet.

Survey 124

Survey Brand Branding Analysis 124

Sword and the Script

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. over the next 12 months.

Survey 96

Survey B2B Marketing Trade Shows 96

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. For example, let’s say you’re a B2B company that sells cybersecurity services. Reach out to learn how we can help.

B2B 111

B2B Social Media Company SMB 111

Agility PR Solutions

DECEMBER 19, 2021

Nearly 90 percent of C-suite executives surveyed around the world believe this shift is underway, and almost 80 percent say it is occurring at their firm. The post As stakeholder capitalism takes hold, leaders must rethink their companies’ strategy–and their own roles appeared first on Agility PR Solutions.

Company 147

Company Strategy Survey Trends 147

Agility PR Solutions

JUNE 13, 2021

While most Americans have never heard of the term “ESG,” but according to a recent survey from multi-national manufacturing and service companies network SK Group, the majority of U.S. adults say they want to work for a company that places a priority on environmentally sustainable business practices.

Consumer 86

Consumer Company Publicity Survey 86

Agility PR Solutions

NOVEMBER 10, 2021

Communicators are proving their value in the C-suite and earning more accolades and empowerment in the process, yet a new survey reveals that marketers continue to struggle to align goals with company objectives, according to new data released from Plannuh, a software-as-a-service company transforming the way marketers plan and budget.

Company 100

Company Marketing Software Survey 100

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2% Gartner: 9.1%

B2B 138

B2B Survey Marketing B2C 138

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

JUNE 4, 2022

Nearly two decades later, Ned and I would team up to survey his subscribers for the annual JOTW Communications survey. Now in its fifth year, the survey is open to respondents. In part to promote the survey, and to solicit respondents, I sent Ned a few questions about the origins of the JOTW and the survey.

Survey 78

Survey Public Affairs Government Community 78

Agility PR Solutions

SEPTEMBER 12, 2022

New research from app experience platform Airship spotlights key internal challenges companies of all sizes face in deploying and improving app experiences for their customers, revealing that the mobile app experience (MAX)—as a concept and set of best practices—is still very much a frontier.

Mobile 86

Mobile Company Marketing Survey 86

PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 177

Journalism Real Estate Survey Report 177