Sword and the Script

FEBRUARY 14, 2023

While generative AI is enjoying all the limelight recently there many different varieties of AI in use in PR software already. I reached out to a dozen or so PR software solution providers by email to ask for their perspective – and details some their answers below. CoPilot will “help write” and “a shortcut” but not a replacement.

Software 129

Software Pitching Analysis Community 129

Sword and the Script

MARCH 28, 2023

Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs. To help make sense of it all, a while back I queried several executives from PR software companies.

Software 128

Software Technology Creativity Crisis Management 128

Sword and the Script

SEPTEMBER 7, 2021

Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks. Estimating PR software pricing. The company was acquired by the SEO tool SEMrush in late 2020. And yet here we are. Labor Day is done. The weather is cooling. million.

Software 88

Software Print Tools SEO 88

Sword and the Script

MARCH 8, 2022

The PR software market has evolved to the point there are more considerations than just the features and functions. What I mean by that is most PR software tools on the market will do 80-90% of what you want. The flip side is the PR software company focused on margins first, and perhaps invest in margins.

Software 81

Software Corporate Publicity Technology 81

Institute for Public Relations

APRIL 16, 2024

Forrester and Salesforce researched how organizations are using AI in strategy, specifically AI-powered customer relationship management (CRM) software. 92% believe a strong data strategy is critical to AI … Continue reading How do Companies Use AI to Power CRM? Key findings include: 1.)

Company 52

Company Software Survey Data 52

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Awards produced by U.S.

B2B 295

B2B Industry Company Case Study 295

Prowly

AUGUST 30, 2021

Companies like ASUS, IKEA, and Spotify have already trusted Prowly PR software to meet their most demanding PR needs. The post 6 Reasons Why You Should Choose Prowly PR Software (w/ Reviews) appeared first on Prowly Magazine. Is it the solution you’re looking for, too?

Software 104

Software Meeting Company Tools 104

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. The company has done a couple of things historically that allow it to stand out in the market.

Software 151

Software Tools Print Technology 151

Agility PR Solutions

OCTOBER 9, 2022

New industry-first research from tech marketing agency Alloy indicates that tech companies are now prioritizing the customer lifecycle over the sales funnel—signaling a shift that could fundamentally reshape B2B sales and marketing departments worldwide.

Software 86

Software B2B Data Report 86

Agility PR Solutions

NOVEMBER 20, 2022

Traditionally, small PR tech companies haven’t presented much competition to the likes of PR heavyweights like Cision and Meltwater. Offering a wide array of tech services such as media monitoring and campaign management, the market’s largest PR tech companies have typically enjoyed steady growth.

Company 157

Company Brand Branding Software 157

Cision

OCTOBER 3, 2016

If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Consideration: “Just found out about [Cosmetic company name]. Comparison: “[Your cosmetic company name] versus [Competitor cosmetic company name] – which is better?

Software 0

Software Comparison Media System 0

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 85

Software Media Relations Pitching Media 85

Agility PR Solutions

MARCH 19, 2024

“Use it now, understand it later”—this seems to be the most common approach to using AI in business, particularly generative AI because of all the productivity benefits it promises.

Company 110

Company Software Strategy Trends 110

Agility PR Solutions

AUGUST 11, 2022

The human resources and public relations departments are different sides of the same coin, but it’s rare that companies give them the space to work together. Employees research companies before they hand over their resumes. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a hit.

Software 78

Software Employee Resources Reputation 78

Ronn Torossian

MAY 1, 2023

SaaS is a popular software delivery model for businesses of all sizes. It allows users to access software through the internet on a subscription basis instead of purchasing and installing software on individual devices. SaaS solutions have changed how companies use software and opened up new possibilities.

Software 195

Software Company Strategy Marketing 195

Agility PR Solutions

APRIL 24, 2022

If you’re starting a company, you’re probably searching for methods to get a massive head start. The post 5 productivity tools and software essential for digital marketers in 2022 appeared first on Agility PR Solutions. With such a high number, business owners want a competitive advantage.

Software 86

Software Tools Marketing Strategy 86

Critical Mention

MARCH 19, 2021

NEW YORK — Zack Jenkins, Senior Vice President of Sales and Account Management at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to The Software Report’s list of The Top 25 Software Sales Executives of 2021.

Software 78

Software Energy Technology Internal 78

Agility PR Solutions

MARCH 27, 2022

In spite of the promises many tech companies made in the past two years to take action on DEI, 35 percent of surveyed companies reported they are still in the beginning stages of building a DEI program, according to new research from tech software platform Built In.

Industry 145

Industry Company Software Survey 145

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature. Here’s how any tech company can benefit from the right PR campaign.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

JULY 16, 2019

We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat. PR tips for cybersecurity companies. Have a media rapid-response bureau.

Company 213

Company Case Study Airlines Study 213

Agility PR Solutions

DECEMBER 22, 2021

In the business world, particularly when it comes to data software, a company’s observability is defined as the ability to collect data about program execution, internal states of modules, and the effectivity of communication between components.

Company 144

Company Software System Internal 144

Ronn Torossian

APRIL 17, 2023

It allows companies to access software applications online, eliminating the need for on-premises installation and maintenance. SaaS has revolutionized software with its flexibility, scalability, and cost-effectiveness. SaaS has become a crucial aspect of technology in the last decade. appeared first on.

Software 195

Software Trends Technology Company 195

Agility PR Solutions

DECEMBER 11, 2022

Today, sustainability represents one of the core values that more and more conscious shoppers look for when purchasing a product or service—from food to skincare, from software tools to enterprise VoIP solutions. The post The crucial role of brand integrity to company sustainability appeared first on Agility PR Solutions.

Company 86

Company Brand Branding Enterprise 86

ImPRessions - Crenshaw Communications

MARCH 21, 2019

With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products.

Company 174

Company Conference Corporate Leadership 174

Ronn Torossian

JANUARY 1, 2024

Consumer technology companies have become a necessary part of daily life. Consumer technology refers to the range of ele͏ctronic devices, software applications, and services designed for personal […] The post Addressing Cybersecurity Concerns With Your Consumer Technology appeared first on. What ͏is consumer͏ technology?

Technology 195

Technology Consumer Software Company 195

5W PR

DECEMBER 14, 2023

Rules: What Companies Need to Know The U.S. The new rules primarily affect publicly listed companies, but private and smaller firms will likely still feel the impact. With only a few days until the rules take effect, companies must move quickly and thoroughly to understand and prepare for the changes.

Company 78

Company Government Enterprise Exercises 78

Agility PR Solutions

AUGUST 24, 2021

In fact, just a small segment (14 percent) of customers expects to be wowed by brands these days, according to new research from consumer-focused business software firm Freshworks—creating a major opportunity for companies to exceed expectations in delighting their customers. […].

Consumer 150

Consumer Company Brand Branding 150

5W PR

AUGUST 9, 2022

In a world where technology has changed how business is conducted, SaaS companies must establish a solid public relations strategy. PR is an essential part of any business’s marketing strategy and is even more crucial for Saas companies. SaaS companies are unique in the way they approach marketing. Strategies That Work.

Company 78

Company Strategy Software Writing 78

Onclusive

OCTOBER 29, 2021

Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? G2 Crowd, the leading independent business software review company, has compiled a report that compares Onclusive, Meltwater, Cision and Muck Rack, and we are delighted to share it with you. Look no further!

Comparison 370

Comparison Report Media Software 370

Sword and the Script

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” It’s the best chance most companies have to influence the buying process further upstream.

B2B 102

B2B Study Company Leadership 102

Agility PR Solutions

JANUARY 24, 2022

Business AI software maker SambaNova Systems released a new study, The Race to AI Value: Scaling AI/ML Ahead of Your Competition, revealing 78 percent of top companies rate AI and machine learning (ML) as important […]. The post 8 in 10 companies cite AI as a key revenue driver in 2022—how can your brand capitalize?

Company 147

Company Software Brand Branding 147

Agility PR Solutions

SEPTEMBER 21, 2021

New research from predictive analytics software firm Prevedere illustrates the impact COVID had on business planning, how leaders responded, what keeps them up at night—and what the path forward looks like for them. […].

Crisis 155

Crisis Company Software Analytics 155

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 120

Case Study Study Company B2B 120

Agility PR Solutions

MARCH 22, 2023

As communicators are well aware, the need to unlock greater business value from data is clear, and new research from digital enterprise software firm BMC asserts that a well-defined DataOps strategy is emerging as the key to manage and integrate analytics to uncover new opportunities, quickly respond to issues, and even respond to previously unforeseen (..)

Data 86

Data Report Company Enterprise 86

PR Fuel

OCTOBER 8, 2022

Press releases not only inform the public as to your company’s current actions but they also provide you with the opportunity to foster your company’s public image. While most companies can benefit from PR distribution , some types of companies benefit more than others. Curious as to which companies these are?

Industry 104

Industry Company Real Estate Tourism 104

Agility PR Solutions

NOVEMBER 10, 2021

Communicators are proving their value in the C-suite and earning more accolades and empowerment in the process, yet a new survey reveals that marketers continue to struggle to align goals with company objectives, according to new data released from Plannuh, a software-as-a-service company transforming the way marketers plan and budget.

Company 100

Company Marketing Software Survey 100

Remote PR Jobs

FEBRUARY 16, 2023

Automated Software AI technology has already begun to shape how PR professionals do their jobs. More and more companies are relying on automated software to handle tedious tasks. Utilizing automated software can help PR teams maintain regulation compliance, reduce costs, and gather more important customer information.

Technology 243

Technology Customer Service Software How To 243