Communications Conversations

AUGUST 11, 2020

It’s a question I think every company has asked itself or its agency partner over the last 10 years. This particular author seems to think a lot of people are using them–on LinkedIn. This particular author seems to think a lot of people are using them–on LinkedIn. What’s our hash tag strategy?

LinkedIn 200

LinkedIn Case Study Healthcare Social Media 200

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Further, they often focus on larger companies and brands.

B2B 319

B2B Company SMB Automotive 319

Communications Conversations

MAY 12, 2023

For people who are “on LinkedIn”, the experience is most likely an episodic one. For most people, that’s what LinkedIn is. Now, some people would say looking at your LinkedIn stats weekly or monthly is a little narcissitic. Those are the people I want searching for me on LinkedIn. First, the stats.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Communications Conversations

NOVEMBER 5, 2021

Last week I had my first experience with a post of mine “going viral” on LinkedIn. I check LinkedIn many times throughout the day for clients, and myself. And over the next several days, because the long tail of LinkedIn content is often very long, it would grow to almost 4,000 likes and more than 100 comments.

Viral 146

Viral LinkedIn Social Media Employee 146

Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. But, LinkedIn can be a channel for this, too.

LinkedIn 74

LinkedIn Employee Survey Internal 74

Communications Conversations

MAY 11, 2022

Companies are investing more and more in their Employer Brand–mostly because they have to! So, simply posting open positions on LinkedIn and Indeed ain’t gonna cut it anymore. By now, you’ve probably had a friend or former colleague celebrate a new job on LinkedIn. But what a big opportunity for brands.

LinkedIn 60

LinkedIn Social Media Company Brand 60

Prohibition

FEBRUARY 13, 2024

LinkedIn introduces Sponsored Articles LinkedIn has introduced a new ‘sponsored articles’ feature, exclusively available on company pages. Companies will be able to put spend behind existing articles shared on its LinkedIn page, setting targets for awareness, engagement and lead generation.

Instagram 62

Instagram LinkedIn Social Media Media 62

Communications Conversations

JULY 12, 2022

I read an interesting piece in the Star Tribune over the weekend from recruiter Isaac Cheifitz asking “will sharing more personal posts on Linkedin hurt you?” It seems like Isaac doesn’t agree with the notion of sharing more personal updates on LinkedIn. I believe personal posts DO have a spot on LinkedIn.

LinkedIn 87

LinkedIn Leadership Community Examples 87

Rock the Status Quo

JANUARY 20, 2015

I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. Let me know what you think!

LinkedIn 100

LinkedIn Video Company B2C 100

Communications Conversations

APRIL 21, 2020

But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. I’m sad to report that most people aren’t regular LinkedIn users. ” Create a Pitch Deck about yourself for LinkedIn. Your story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Communications Conversations

NOVEMBER 3, 2022

As far as I can recall, I’ve only done this once in the last 2 years and it was just this past week for an on-site coaching session with executives at a large financial company in the Twin Cities. And one of those has been relying on LinkedIn as my new work “water cooler.” LinkedIn has been invaluable in this sense.

LinkedIn 74

LinkedIn Meeting Financial Social Media 74

Onclusive

JULY 7, 2015

A few weeks ago I conducted an exclusive interview with two of LinkedIn’s leading tech ladies, Sarah Clatterbuck and Erica Lockheimer, alongside PR Manager Kenly Walker.

LinkedIn 150

LinkedIn Interviews Examples Company 150

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature. Here’s how any tech company can benefit from the right PR campaign.

Technology 246

Technology Company Banking Education 246

PRSay

FEBRUARY 23, 2022

Monthly livestreams on the PRSA LinkedIn page take readers deeper into stories covered in Strategies & Tactics. based media analytics company for communications professionals — while some measurement programs can be complicated and expensive, “there’s also a cost for not doing it.” 17 livestream on PRSA’s LinkedIn page.

LinkedIn 113

LinkedIn Strategy Measurement Analytics 113

ImPRessions - Crenshaw Communications

FEBRUARY 16, 2016

We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community. True to the site’s name, “linking” is the heart of LinkedIn. Work those connections.

LinkedIn 159

LinkedIn Groups Community Leadership 159

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey. Clearly answer what your company does, who you serve and what challenges you solve.

B2B 172

B2B Company Marketing SEO 172

Communications Conversations

JANUARY 27, 2020

I spent a lot of time on LinkedIn these days. Now, I don’t claim to be one of these “LinkedIn gurus”, but I have picked up a few tips and best practices in my LinkedIn usage over the years. LinkedIn is NOT the channel to share your every waking thought. LinkedIn is the place to show restraint.

LinkedIn 139

LinkedIn Tools Social Media Examples 139

Communications Conversations

NOVEMBER 19, 2021

2021 was the year executives got more active on LinkedIn. However, as more execs started using LinkedIn as a tool to reach employees, customers and prospects, one theme started to emerge: These execs were just mouthpieces for the company. You know, the kind of content we all post from time to time on LinkedIn!

LinkedIn 88

LinkedIn Employee Airlines Corporate 88

ImPRessions - Crenshaw Communications

MARCH 21, 2019

With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products.

Company 174

Company Conference Corporate Leadership 174

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Communications Conversations

AUGUST 25, 2021

In case you haven’t noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have turned to LinkedIn as a key channel for reaching customers, prospects, and employees during the pandemic. I’ve never seen any hard data from LinkedIn, or any other outfit, around this yet.

LinkedIn 88

LinkedIn Employee Storytelling Brand 88

Communications Conversations

AUGUST 31, 2016

Looks like LinkedIn is revamping the layout for “company pages”–and it’s testing the concept with some of its biggest customers (GE and IBM are the two I’ve seen so far). Win for companies. On the downside, company updates are relatively minimized with the new layout. Jobs section simplified.

LinkedIn 84

LinkedIn Company Brand Branding 84

Communications Conversations

DECEMBER 4, 2017

Two months ago, LinkedIn rolled out yet another new feature for its members: The ability to record and upload video right from your mobile device. Video, of course, isn’t necessarily new to LinkedIn. However, from a brand perspective, company pages do not. You could upload video to a post whenever you’d like.

LinkedIn 83

LinkedIn Video Company Brand 83

wiredPRworks

JULY 1, 2022

13 Ways to Light Up Your Career or Company with Linkedin Profile Makeover Success Sparks. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network , and be the person your target companies, but don’t think you have the skills to create an Ultimate LinkedIn Profile Makeover?

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

Communications Conversations

SEPTEMBER 28, 2021

Should leaders be sharing other people’s posts–and their brands’ posts–on LinkedIn? Very active on LinkedIn and one of THE case studies for larger companies in Minnesota about social media done right by a senior leader. His last 10 shared posts on LinkedIn have averaged 5,042 engagements.

LinkedIn 120

LinkedIn Case Study Social Media Study 120

Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK OK OK, so I’m biased.) They don’t give PR enough time.

Company 113

Company Publicity Leadership Pitching 113

Communications Conversations

MARCH 9, 2015

The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). Person starts publishing on LinkedIn out of curiousity. Until, they are basically blogging on LinkedIn, as I like to call it. Then, he cross-posted to LinkedIn. Most company leaders simply don’t have the time.

LinkedIn 60

LinkedIn Company Employee Corporate 60

Prohibition

AUGUST 16, 2021

Although it’s fair to say that more consumer focused channels, such as Instagram and Facebook, may seem a more obvious channel for video – it’s place on LinkedIn certainly shouldn’t be underestimated. With that in mind, here’s our thoughts on how you can enhance your LinkedIn video marketing.

LinkedIn 62

LinkedIn Video How To Marketing 62

Communications Conversations

JANUARY 30, 2018

Probably LinkedIn. Consider the facts: LinkedIn now has 500 million daily active users–that’s more than every other platform except Facebook and Insta. 36 percent of LinkedIn members read interesting articles they find in their feed–an increase of 20 percent since 2014. Example: Ryan Holmes, CEO, Hootsuite.

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

Prohibition

MARCH 9, 2020

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. For 2020, LinkedIn have introduced some really interesting updates that brands and businesses can utilise to better their social media strategy.

LinkedIn 62

LinkedIn Video Social Media Film 62

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package?

LinkedIn 52

LinkedIn Engineering SEO Training 52

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package?

LinkedIn 52

LinkedIn Engineering SEO Training 52

HMA Public Relations

JULY 18, 2018

According to a recent research study conducted at The Center for Marketing Research at the University of Massachusetts, Dartmouth, LinkedIn continues to be the most popular […]. The post LinkedIn Most Popular Social Media Network for Fortune 500 companies appeared first on HMA Public Relations.

LinkedIn 40

LinkedIn Social Media Company Media 40

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Communications Conversations

MAY 23, 2022

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place. Companies are leaving a lot on the table here.

Company 178

Company Reddit Employee Facebook 178

Communications Conversations

OCTOBER 22, 2014

And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Sure, not all CEOs are active on LinkedIn. Seems benign from a company perspective, right? Organization: Edelman. Goal: Employee recruiting.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Consumer Focused. Contextual Targeting.

Company 88

Company Strategy Publicity Advertising 88