Contently - Strategy

AUGUST 25, 2020

When I talk to healthcare marketers, I often hear the same adage— that healthcare marketing is 20 years behind the times. While industries like travel, financial services , and tech have embraced content marketing for over a decade, healthcare lags behind. When it comes to content, that’s kind of true.

Healthcare 110

Healthcare Infographics Marketing Content Marketing 110

Shift Communications

FEBRUARY 26, 2020

Healthcare, which collectively represents more than 30% of the firm’s business, is the network’s largest sector. Dini has been leading the AXON business in Europe since 2012, overseeing a tripling in size of the operation, and establishing AXON as one of the leading healthcare consultancies in London. About AVENIR GLOBAL.

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

Contently - Strategy

AUGUST 19, 2020

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. More importantly, it offers the chance to make a real difference in the future of healthcare. Offering much-needed perspective.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Agility PR Solutions

OCTOBER 21, 2020

Besides house pets and maybe the ozone layer, very few things have benefitted from the COVID crisis—but according to new research from healthcare staffing firm CHG Healthcare, many firms can add their own corporate culture to that short list. The post COVID silver lining?

Company 157

Company Healthcare Survey Crisis 157

Contently - Strategy

AUGUST 25, 2021

When I talk to healthcare marketers, I often hear the same adage— that healthcare marketing is 20 years behind the times. While industries like travel, financial services , and tech have embraced content marketing for over a decade, healthcare lags behind. When it comes to content, that’s kind of true.

Healthcare 65

Healthcare Infographics Marketing Content Marketing 65

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. PRStudChat Public Relations #Healthcare Anneliz Hannan Dana Lewis PR SocialMedia Susan Young'

Healthcare 150

Healthcare Community Twitter Communications 150

PR Fuel

OCTOBER 8, 2022

Press releases not only inform the public as to your company’s current actions but they also provide you with the opportunity to foster your company’s public image. While most companies can benefit from PR distribution , some types of companies benefit more than others. Curious as to which companies these are?

Industry 104

Industry Company Real Estate Tourism 104

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. To make the most of social media, B2B companies can (and should) strategically use hashtags to increase visibility, reach new audiences and engage with existing followers. Need help boosting your brand’s social presence?

B2B 111

B2B Social Media Company SMB 111

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Does your company prefer to sponsor projects that focus on STEM, literacy, or food insecurity?

Company 142

Company Nonprofit Apparel Banking 142

Culpwrit

MARCH 1, 2022

By Zoe Parris & Sitoria Townsend Tarsis Lopez, a communications pioneer in his own right, is the newly promoted Associate Vice President of Reputation and Communications at Indianapolis-based Eli Lilly & Company. The post No White Coat Needed for the Impact this Pro is Making in Healthcare PR appeared first on Culpwrit.

Healthcare 52

Healthcare Reputation Communications Company 52

Shift Communications

OCTOBER 1, 2014

Companies are faced with the challenge of standing out amongst the noise and finding new and authentic ways of connecting with their audiences. Non-profits and healthcare organizations face an especially difficult uphill battle as they look to connect with a very specific audience on a limited budget while abiding by regulations.

Healthcare 163

Healthcare Social Media Media Education 163

5W PR

OCTOBER 8, 2018

The US Department of Labor estimates 80 percent of healthcare decision in families are made by women. Therefore, it makes sense that healthcare content should target the key decision makers. The post Marketing Healthcare to Women: Tips and Tricks appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Healthcare 60

Healthcare Marketing Social Media Instagram 60

Shift Communications

MAY 2, 2017

The importance of effective communications is also increasingly important in the industry where I focus my communications practice – healthcare. With the growing retailization of healthcare and push to arm and empower the consumer, it is clear that the manner by which we discuss and communicate about healthcare issues must be revisited.

Healthcare 92

Healthcare Communications Insurance Insurance 92

Shift Communications

SEPTEMBER 8, 2017

Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. As one of the oldest and largest healthcare companies in the nation, McKesson serves more than half of U.S. Driving Healthcare Innovation.

Healthcare 79

Healthcare Leadership Local Retail 79

Landis PR

SEPTEMBER 21, 2023

Landis Communications’ president Sean Dowdall appeared on the Public Relations Global Network (PRGN) podcast to discuss how he runs the agency as a values-aligned company. My dad ran a small-town bank where he ran a values-aligned company and served the entire community, including the tribes.

Company 64

Company Employee Community Healthcare 64

PRSay

FEBRUARY 23, 2017

Now, Daley’s Razor is an edict to all of us in healthcare communications as we rally against fake news, propagated either by false motives or old fashioned apathy. Compelling messages that don’t have the benefit of being true aren’t hard to find in healthcare. For better or worse, this problem isn’t new.

Healthcare 67

Healthcare Communications Ethics Radio 67

Landis PR

APRIL 17, 2023

Based on that extensive experience, we have learned the best opportunity for achieving great success is when we do work that is values-aligned with our company, staff, community and clientele. But oil companies? Do you embody your company values in any unique ways? Doing values-aligned work is what we believe in as an agency.

Company 52

Company Healthcare Energy Agency 52

PRT Submitted Articles

OCTOBER 10, 2022

No one begrudges a life sciences company for wanting to bask in the limelight that validates your mission of improving patient lives and advancing healthcare. To be a media attention magnet feels.

Healthcare 130

Healthcare Company Media 130

Shift Communications

NOVEMBER 19, 2015

There is almost always going to be another company that is more innovative, taking a new approach or has more acquisitions. The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Jessica Crawford. Senior Account Executive .

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

There is almost always going to be another company that is more innovative, taking a new approach or has more acquisitions. The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Jessica Crawford. Senior Account Executive .

Healthcare 60

Healthcare Big Data Data Retail 60

Agility PR Solutions

OCTOBER 21, 2018

Catherine Erikson, VP of Sales and Marketing (HealthCare Marketing Group) sums it up by saying that encountering rogue employees is an organic part of developing and growing a successful business. That’s all well and good, but what can you do when your company becomes victimized by a rogue? Below are […].

Employee 89

Employee Company Healthcare Groups 89

Shift Communications

JANUARY 12, 2016

Healthcare made a lot of headlines this year. But what does that mean to the healthcare industry? With this in mind, let’s examine a few of 2015’s top healthcare headlines as they’ll be a contributing factor into what happens in 2016 and beyond. A company can change their business strategy seemingly overnight. Technology.

Healthcare 60

Healthcare Pharmaceuticals Insurance Insurance 60

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? To keep up the momentum for the next 15, the founders look back on the early days, talk about how far the company has come and give us a preview of what's in store for the future. That’s how Presspage was born."

Enterprise 117

Enterprise Automotive Company Airlines 117

Cision

APRIL 29, 2015

These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

wiredPRworks

OCTOBER 19, 2015

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. Marketing and PR Healthcare Keynote.

Healthcare 53

Healthcare Marketing Conference Training 53

ImPRessions - Crenshaw Communications

JUNE 28, 2023

PR played a pivotal role by enlightening audiences about the wider applications of blockchain – from supply chain management to healthcare – thus fostering increased acceptance and adoption. The PR and comes teams representing Open AI, Google, and other companies have been careful to engage with the challenges and potential solutions.

Technology 170

Technology Strategy Privacy Healthcare 170

Victorious PR

JULY 11, 2022

Let’s say you run a reputable company. You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. Now, let’s imagine a crooked business owner.

Real Estate 52

Real Estate Reputation Company Employee 52

Cision

JUNE 22, 2017

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Congratulations on your new role as agency president of MCS Healthcare Public Relations! How do you envision the future of the communication industry, and how are you working to keep MCS Healthcare PR ahead? How can they overcome them?

Healthcare 266

Healthcare Analytics Agency Trends 266

Agility PR Solutions

AUGUST 5, 2021

While the agency now specializes in tech, healthcare, and the environment, it wasn’t always that way. In the early 2000s, the almost 10-year-old company mainly represented clients in the consumer tech, retail, […]. It seems only right then that some of Landis Communications Inc.

Healthcare 157

Healthcare Retail Agency Consumer 157

5W PR

MARCH 29, 2023

Companies should take these differences into account when marketing products and services. Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. Health companies can build trust with potential patients while showcasing real-life success stories.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Steve Barrett on PR

JUNE 30, 2022

Every company will need to engage employees on the new rules surrounding abortion given the fundamental link between healthcare and employment in the U.S.

Healthcare 129

Healthcare Employee Company Blogging 129

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

A private company or startup wanting to catch investor attention has different objectives than a public company looking to increase their customer base and market share. In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters.

Media 310

Media Retail B2B Journalism 310

Landis PR

MAY 30, 2023

Let’s take the healthcare trade media as an example. With fewer healthcare reporters covering news, it has become more difficult to get stories published about new drugs, medical breakthroughs, and other healthcare-related topics.

Healthcare 52

Healthcare Media Pitching Local 52

Reputation Us

FEBRUARY 27, 2024

PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. Your company’s good name is one of your greatest assets. what the public perceives your company is able to offer in the form of products and services).

Reputation 78

Reputation Corporate Insurance Insurance 78

Maxim Behar

APRIL 1, 2024

Maxim Behar, globally renowned PR professional and CEO of the leading international PR company M3 Communications Group, Inc., was elected Chairman of the new Board of Trustees of UNWE (University of National and World Economy in Sofia) during its first meeting in the presence of the Rector Prof. Dimitar Dimitrov and the academic management.

Healthcare 59

Healthcare Banking Education Resources 59

5W PR

FEBRUARY 1, 2024

Now, they can benefit from AI-powered playmates and smart healthcare gadgets. The latest playful robot dog is designed to keep the pup company, give treats upon command, and monitor their health. Pet tech companies like Invoxia and Ilume are pushing the boundaries of smart collars. But AI goes beyond robot roommates.

Industry 78

Industry Mobile Healthcare System 78

Doctor Spin

MARCH 1, 2024

Various companies, organisations, and institutions have in-house PR teams that hire entry-level PR professionals. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Event planning companies. Healthcare organisations.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52