Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Below is the summary of news from the world of the PR technology vendors. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

MARCH 14, 2023

The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners. Taylor is based on a combination of technology from a company called Open AI, which made ChatGPT, and PRophet’s code. You can also have it re-write it several times over if you wish. So how does it work?

Software 85

Software Media Relations Media Pitching 85

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. AI is not some abstract thing you see in sci-fi movies. Growing smarter.

Financial 98

Financial Agency Conference Resources 98

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” So, you’ll also need to judge the quality of the writing itself. 150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category.

Analysis 90

Analysis SEO Guidelines Google 90

Cision

MAY 13, 2016

And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important. Short pitches, that are focused and understand the topics that I write about. Read on to find out what makes him open your email pitch. Do your homework.

Pitching 120

Pitching How To Sports Web 120

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. less-than half (48%) participate in online communities with their audience. As a result, B2B marketing writers turn to analytics and social media to inform their writing.

Survey 116

Survey B2B Marketing Interviews 116

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. CommsTech does seem like the broader category. I do have a sense of humor.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

JUNE 23, 2020

It’s hard to reconcile that level of effort into measurement with the finding that proving value is the top challenge facing the community. On the upside, some portion of communicators could make immediate strides to improving measurement simply by stepping up their activity. In other words, what is it you want to achieve?

Measurement 92

Measurement Communications Survey B2B 92

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. The company sells services and was using proprietary technology to assist in the delivery of those services. Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Communicating to two worlds.

Communications 120

Communications Crisis Internal International 120

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Mashable also realized that its community was looking for stories on subjects its reporters weren’t always covering.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. It was no official confirmation, but the impact of the update was felt across the SEO community.

Google 259

Google Digital PR Mobile SEO 259

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. AI is not some abstract thing you see in sci-fi movies. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Critical Mention

MAY 10, 2019

They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. With this information, you’ll know what type of personalized content is working and what to refine in your strategy going forward and continue building your community.

Marketing 75

Marketing eBook Case Study Measurement 75

Stephen Waddington

JUNE 9, 2017

Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Owned media – apps and web sites enable any organisation to create its own media and become a publisher. Community management – social media enables organisations to engage in conversations.

Publicity 111

Publicity Survey Measurement Community 111

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Little did we know we’d be in that place for more than a year. click image for higher resolution).

Media 105

Media SEO Analytics Analysis 105

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 116

Case Study Software Web Data 116

NewsWhip

OCTOBER 21, 2020

They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access. NewsWhip now gives you a far more comprehensive view – with web, Facebook Pages, Snapchat, Instagram, YouTube, and verified Twitter accounts. What we can offer is a step change in how you navigate it. Paul Quigley.

Crisis 158

Crisis Reddit Reputation Tools 158

Critical Mention

MAY 10, 2019

They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. With this information, you’ll know what type of personalized content is working and what to refine in your strategy going forward and continue building your community.

Marketing 68

Marketing eBook Case Study Measurement 68

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

Critical Mention

MAY 10, 2019

They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. With this information, you’ll know what type of personalized content is working and what to refine in your strategy going forward and continue building your community.

Marketing 60

Marketing eBook Case Study Measurement 60

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. But this change will only happen when communications professionals are empowered with the technology, people and budget to do the job right.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. It’s been an eye-opening experience. I’m excited to say they’ll be very pleased with the results.

Company 98

Company Survey Pitching Report 98

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Print Education Ethics 103

Beyond PR

JUNE 27, 2017

Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. Writing for TechRadar, Digital Camera Magazine describes ten guidelines for creating a great photo : Simplify the scene. Community hashtags are hashtags that contextualize a post to a greater interest community.

Instagram 69

Instagram How To Mobile Community 69

Flack's Revenge

JANUARY 10, 2019

Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. This means not relying on social media or any one channel. Can the ship be righted?

How To 159

How To Facebook Social Media Advertising 159

Waxing UnLyrical

JULY 31, 2013

The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. If social business entails doing what we did before, but using social media and related technologies to do it, then I think we’re all missing a massive opportunity. Guest Post by Philip Sheldrake.

eBook 83

eBook Enterprise Case Study Web 83

Sword and the Script

NOVEMBER 12, 2016

The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. Not every answer a customer provides belongs on the web – it might be suited in buyer persona.

B2B 114

B2B Marketing How To Survey 114

Shift Communications

SEPTEMBER 28, 2015

If your posts aren’t even being indexed, there’s no way for them to be counted for links generated to your regular web properties. As of this writing, brand Pages are unable to create Notes. Vice President, Marketing Technology. Christopher S.

SEO 60

SEO Facebook Employee Web 60

Offleash

AUGUST 15, 2017

Without the imagination of developers, for example, the web as we know it wouldn’t exist for you to read this blog on. He wrote recently in TechCrunch that he doesn’t think of coding as work and will keep doing it even after he retires: “I’ve been coding for 25 years… I plan to still be writing software when I am 70.”.

Company 40

Company Software Creativity Community 40

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. Wall Street Journal technology titan?

How To 121

How To YouTube Pitching LinkedIn 121

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news. Yet today, with millions of “channels” on the web, it’s just the beginning.

Media Relations 60

Media Relations Media Interviews Pitching 60

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

FEBRUARY 1, 2016

Fortunately, in 2016 we’re no longer so bound thanks to the marvels of technology. If you’re struggling when it comes to communicating across boundaries, this week’s roundup should inspire you. Role of a Community Manager. How do you overcome boundaries to communication? 5 Realities of Working From Home.

Communications 40

Communications Community Writing Crisis 40

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 78

Social Media Web Media Measurement 78