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Leveraging Hashtags on Social Media: Why and How for B2B Companies

Stern + Associates

Join Conversations and Communities By using industry-specific hashtags, B2B companies can participate in discussions, answer questions and share their expertise with others in their field. The exception to this rule is if you’re developing a social media strategy for a conference or event and you need a community hashtag.

B2B 111
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community. click image for higher resolution) 2.

Analysis 142
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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

” This applies to the media who cover business, whether they’re on the SMB beat or not. They’re part of the community. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations.

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Did we blow our chance to change the marketing world with social media?

Communications Conversations

No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. And, it never happens without Rick Mahn (who founded our SMB) and Jen Jamar and Mykl Roventine, who have kept it afloat ever since. Last week, I attended a momentous event for those of us here in Minneapolis.

SMB 99
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Monday Roundup: Campaigns

Waxing UnLyrical

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

SMB 77
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Chat Recap: Social Media Routines

Solo PR Pro

On the second Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Can a routine lead to a rut, or does it help to have focus?

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187