Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community.

Digital PR 251

Digital PR How To Small Business Analysis 251

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. Jean-Claude Van Damme’s “Epic Split” video had 76 million views on YouTube. million views on YouTube. Listen folks: It''s not all about the community size and fan counts! Social Media Is the Means to Many Success Metrics.

Social Media 82

Social Media Media YouTube Film 82

NewsWhip

MARCH 11, 2022

A community idea to book Airbnb stays as another method of aiding Ukrainian residents during the invasion has spread across social media and resulted in more than 61,000 nights booked, amounting to a value of nearly $2 million. How does one measure trust? Let’s begin with March 7th.

Government 78

Government Ethics YouTube Measurement 78

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. That sounds promising. Propel Raises $4.5

Software 88

Software Pitching Measurement Enterprise 88

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. SOCIAL SELLING SECRETS MASTERCLASS COURSE CURRICULUM. Anchoring communication to your home base.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Burrelles Fresh Ideas

JULY 11, 2023

In the age of social media, parenting narratives have expanded beyond the traditional portrayal of moms as the primary caregivers. Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood.

Brand 55

Brand Branding Instagram Community 55

Waxing UnLyrical

SEPTEMBER 30, 2010

So here are six more YouTubers that I follow now and again: Natalie ( communitychannel ) Who? He loves producing skits and parodies of mainstream and YouTube culture, often with his friends involved. He does his best to stay informed on politics, tech, music, cultures, and social media. This guy is super funny.

YouTube 54

YouTube Video Measurement Print 54

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls. Who am I to judge on that account.

Social Media 40

Social Media Brand Branding Media 40

Stephen Waddington

DECEMBER 30, 2019

PR is a social science. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Internet-driven forms of digital media have led to the use of an integrated media model. Social media.

Media 103

Media How To Advertising Advertising 103

NewsWhip

OCTOBER 21, 2020

In the modern information sphere, crises are more common and can explode within hours through a vortex of media, social media, and motivated groups primed to pounce on particular narratives. They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access.

Crisis 158

Crisis Reddit Reputation Tools 158

5W PR

JULY 11, 2018

The result was a powerful social media response along with plenty of hype for the cars. Community Involvement. If the association or business already has a social media presence on platforms such as Facebook, Twitter and YouTube, that’s a good place to start. The IHOP Name Change.

Measurement 149

Measurement Education Social Media Film 149

PR Conversations

NOVEMBER 22, 2023

Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content. From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR.

Education 52

Education Reputation Leadership Technology 52

PRSay

JUNE 5, 2023

Regardless of his work — creator and host of the acclaimed podcast “How To Citizen” and a founding partner of Puck, a new media startup — he skillfully combines humor and insightful analysis to explore the state of our nation and offer possibilities for its future. Are CVBs and other tourism groups pitching you now to come and visit?

Storytelling 60

Storytelling Tourism Travel Local 60

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Social Media Week. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

OnePitch

AUGUST 16, 2022

As an editor, I’m responsible for a much wider breadth of subject matter for all of my different reporters who are covering different things, like cybersecurity, or surveillance, or like online communities and influencers. I need to read the pitches and say, “Is this a big development on their beat? 00:09:41] BB: Yeah, exactly.

Pitching 85

Pitching Government Writing Report 85

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Food bloggers and social media influencers have incredible reach and engagement potential. Food influencers are among the more popular accounts on Instagram, TikTok and YouTube.

Brand 40

Brand Branding Local Instagram 40

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Baer offers practical strategies for engaging dissatisfied customers across various channels, including social media, review websites, and customer support interactions.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

MARCH 30, 2015

You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” Consider curating content for all of your distribution channels (except for paid media). Social media – Most people do this well.

Google 120

Google Measurement Content Marketing Engineering 120

wiredPRworks

FEBRUARY 11, 2016

Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Ensuring your brand tells a story to maintain connections and community.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 3) Measuring the influence of coverage. 7) User reviews and community comments.

Case Study 115

Case Study Software Data Web 115

Waxing UnLyrical

APRIL 8, 2013

Perhaps it was relief that YouTube wasn’t really shutting down (I thought that was a pretty lame attempt at an April Fool’s joke, Gmail Blue was much better… but what do I know), perhaps it was giddiness at being done with one’s taxes (are you done with yours?) Happy reading, and happy measuring! What was it?

B2C 83

B2C B2B Measurement Twitter 83

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. The intersection of media relations, social media, & content creation. Watch webinar. Read transcript.

Consumer 78

Consumer Measurement Local Data 78

Cision

SEPTEMBER 10, 2015

The FCC is investing in providing access to communities that do not have broadband. In nations with underdeveloped formal media but a strong social media participation rate, social media will break news and shape the narratives considerably before traditional media. As of 2013, 3 percent of the U.S.

Trends 120

Trends Mobile Web System 120

MaccaPR

JUNE 21, 2017

These paid arrangements can take almost all aspects of original content production out of the hands of your brand, and lead to high levels of brand exposure to new audiences, delivery of authentic brand message, and bring new traffic to your website and social media channels. Crew: Style Hacks. In this series from the J.Crew brand, 2.5-minute

Video 54

Video Brand Branding Fashion 54

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. While using social media to defend your reputation is important, collaborating with the mainstream media also helps to build support.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

JANUARY 24, 2011

With a pro account, you get unlimited full-length videos without Animoto branding that you can embed on your site, YouTube, or e-mail. YouTube and Facebook both offer additional features for non-profits, and up-and-coming Quora seems to have a lot of potential for non-profit use , though that’s a post for another day.

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. The more popular one is A Digital Nativity , but A Social Network Christmas is fun to watch as well. You may already have seen a couple of the Christmas-related videos making the rounds lately. The Apostles.

Publicity 86

Publicity Creativity Measurement Twitter 86

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 185

Marketing Content Marketing Data Social Media 185

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

SEPTEMBER 5, 2010

Why: how many countries measure their success in terms of happiness? Happy dog, big tongue, from mcira on YouTube. Gross National Happiness , from PBS. Well, Bhutan , for one. Four unintentionally depressing self-help books on happiness , from Cracked.com. Why: there’s always two sides to a story. Liked what you saw?

Measurement 71

Measurement Facebook Tourism Twitter 71

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Vitality of Social Media.

Social Media 0

Social Media Marketing Media Customer Service 0

Waxing UnLyrical

NOVEMBER 10, 2010

But if what tickles your fancy are other mediums of communication, go for it. Video (think YouTube at the very least), images, podcasts… really, you’re only limited by your imagination. And Bryce has already talked about how social media changed his life. Social karma works in strange ways.

Blogging 90

Blogging Facebook Twitter Writing 90

Stuart Bruce

OCTOBER 17, 2015

The secret of winning PR and social media awards is simple. I’m a regular judge of PR, digital and social media awards. This year I’ve judged the CIPR Pride awards and the SOME communications awards for social media, as well as PR awards in Ukraine and Bulgaria. Be excellent.

Social Media 60

Social Media How To Media YouTube 60

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 112

Social Media Media Infographics Community 112

Deirdre Breakenridge

SEPTEMBER 3, 2014

Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. Resonate (Disclosure: Client Platform).

Communications 383

Communications Tools Google Resources 383

Stuart Bruce

JULY 23, 2017

.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media.

Social Media 68

Social Media Media Customer Service Corporate 68