NewsWhip

APRIL 14, 2020

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. ZS : There is no question that there is a market for good news.

Data 148

Data Public Affairs Crisis Analytics 148

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

Trends 77

Trends Marketing Real Estate Public Affairs 77

Stephen Waddington

MAY 4, 2021

The investment community increasingly expects to be informed on company commitments to and actions on these concerns. We argue that issues related to ESG have been the domain of public relations and public affairs practitioners for at least 50 years. Meaningful metrics ESG is a strategic journey for companies.

Publicity 197

Publicity Government Corporate Financial 197

Ethical Voices

OCTOBER 30, 2023

He’s a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. I enlisted in the United States Air Force in 1985 as open general, which meant I didn’t have a job, and the job that I fell into was public affairs.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Cision

APRIL 26, 2016

It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C. It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C. I’ve never looked back. Maybe, but maybe not.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Reputation Us

JULY 26, 2019

That is, we take the important responsibility of safeguarding your reputation via internal and external strategy and ongoing communications. The RepUs CRO role includes (but not limited to): Developing and implementing an integrated communication policy actively embedded in your organization’s overall business strategy.

Reputation 68

Reputation Public Affairs Policies Corporate 68

Cision

JUNE 1, 2016

We are living in times of transformational change, and the broader Northwest tech community is a major force in creating that disruption. At APCO, I am focused on connecting the tech community to APCO Worldwide and to the unique services we can provide to them as the sector continues to grow and evolve.

Public Affairs 120

Public Affairs Community Strategy Energy 120

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. I’ve worked on communications, marketing and sales.” Her first job was working as a social media marketing executive on behalf of a group of hotels in the Lake District.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Reputation Us

NOVEMBER 3, 2019

The financial value of having a strong corporate reputation was highlighted in a recent study by the World Economic Forum, which concluded that reputation accounts for more than 25 percent of a company’s market value. Managing your reputation crosses over communications, public affairs and public relations.

Reputation 79

Reputation Public Affairs Survey Financial 79

Sword and the Script

JUNE 4, 2022

He’s really done wonderful service for the communications field and has built a 6,000-person strong community in the process. Nearly two decades later, Ned and I would team up to survey his subscribers for the annual JOTW Communications survey. Now in its fifth year, the survey is open to respondents.

Survey 78

Survey Public Affairs Government Community 78

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. The other major opportunity for PR pros in the public policy world is to contribute to thoughtful, coordinated messaging.

Policies 59

Policies Publicity Community Construction 59

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. “I I was really able to get my hands dirty and sink my teeth into creating the role.”.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Stephen Waddington

JUNE 22, 2017

Theresa May sought out carefully stage managed opportunities with private audiences, whereas Jeremy Corbyn appeared at huge public meetings. If you work or study public relations or public affairs seeks out opportunities to engage with your public. Mary Meeker spotlights insight for marketing or public relations.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Integrated Marketing Communications (IMC). Internal communications. Internet marketing. Market research. Public affairs. What has remained the same is the camaraderie and support of the Solo PR Pro community. Direct advertising.

Public Affairs 40

Public Affairs Internal International Community 40

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? I set out to find out by asking a few trusted friends and colleagues across the industry: Cameron Potts, vice president of PR and community management, Deluxe. Another way to think about this question is from a marketing standpoint.

Communications 83

Communications Public Affairs B2C B2B 83

Doctor Spin

JUNE 29, 2022

ROI in Marketing vs PR. With the basic PR model in mind, let me make a distinct point: If an organisation invests nothing in marketing, there’s no marketing. Or another way to put it: No investments in marketing = the return of marketing is zero. No investments in PR = the return of PR is still a number.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. What are some of the key components of a successful marketing strategy? How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

ImPRessions - Crenshaw Communications

JUNE 30, 2016

But a few years ago, the public relations industry – led by the largest multinational agencies – decided that, in order to be competitive in an increasingly integrated marketing universe, we must be winners at Cannes, and we should work to grow the PR category to expand recognition for what we do.

Agency 120

Agency Creativity Advertising Advertising 120

Cision

OCTOBER 20, 2016

Your communication is only as strong as your relationships. Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. You’ve held several positions in television news.

Television 120

Television Public Affairs Pitching Healthcare 120

Landis PR

JANUARY 16, 2024

Especially in PRGN because this is a network based on exclusivity, which means that we only recruit and keep one agency from a market at the same time, meaning that there are no competitors in the room. but they all are in different markets. And in the other markets, it’s basically one agency per country.

Agency 59

Agency Internal International Meeting 59

Landis PR

JULY 17, 2023

It needs to run fast to keep its vast community engaged and growing. Twitter also is the social channel for emergency updates, keeping the public informed, engaged and safe. When something unusual happens in your community, such as a search helicopter flying above, Twitter is the first place to look to find out what is going on.

Instagram 52

Instagram Twitter Social Media Community 52

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 120

Communications Crisis Internal International 120

Barokas

MARCH 22, 2018

The company partnered with Barokas to launch its debit solution, drive customer adoption, and generate partnerships from dispensaries in legalized markets. Public Affairs – Apprenti. We have also elevated the program at a national level, securing coverage in top-tier national publications including Forbes and Inc.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Communications Conversations

JULY 7, 2017

Consider the following: Minneapolis is the 15th largest market in the U.S. Chicago is the third largest market in the U.S. To be precise, that’s 53 Fortune 500 companies between the two markets. New York, DC, and San Fran are the biggest PR markets. That’s ridiculous. Relationships matter, as always.

Public Affairs 60

Public Affairs Comparison Retail Creativity 60

Cision

FEBRUARY 17, 2016

Susan Davis International has a long history of award-winning work in the military space, including serving Department of Defense agencies, Veteran Service Organizations and corporations looking to support and market to the military. How do you approach PR for sensitive topics such as those related to the military and veterans?

Policies 120

Policies Internal International Public Affairs 120

Mindful Marketing

SEPTEMBER 8, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Nike just aired a new commercial that has quickly become entangled in controversy. Surprisingly, the source of conflict is the ad’s narrator, who people seem either to admire or revile, which makes marketing analysts ask, “What did Nike just do?”

Sports 50

Sports Ethics Public Affairs Analysis 50

Ethical Voices

JULY 24, 2023

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. Throughout my career, the common threads that have pulled through it are being a communicator and an advocate. That’s how I got pulled into grassroots work. Our clients?

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

Beyond PR

SEPTEMBER 26, 2016

“The era of the one-and-done press release is behind us and the world of engagement got a whole lot more complicated,” said Pluhowski, senior vice president and chief communications officer, corporate and public affairs, at TD Bank. Author Katie Gaab is a content marketing specialist for Cision.

Measurement 40

Measurement Banking Public Affairs Strategy 40

PRSay

FEBRUARY 27, 2017

Throughout my 16-year career, I have worked for different companies in various PR and marketing roles and can attest to the lack of diversity in PR. Toyota hired Tobin to improve its image and brand among the African-American community. Cambria Jones is the Marketing Specialist at the Allen Convention and Visitors Bureau.

Conference 60

Conference Education Public Affairs Television 60

Ethical Voices

MARCH 14, 2022

I started in Washington DC in Public Affairs and Crisis Management. It could be a false narrative or could just be narrative for placement versus narrative that’s actually interesting and serving a greater purpose to a community. We don’t have as much data as our marketing siblings. What’s the pushback?

Ethics 52

Ethics Publicity Data Agency 52

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? The post Is AI a threat or benefit to marketers and communicators? Linda explained that, although tools like PressPal.Ai

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. People on the move Muck Rack appointed Lisa Landa as its first Chief Marketing Officer (CMO).

Software 121

Software Pitching Ethics Privacy 121

Communications Conversations

OCTOBER 18, 2016

Susan Roeder, director of public affairs, Andersen. What I love about Susan isn’t how smart she is when it comes to navigating the world of corporate communications within a large org the size of Andersen (because she’s great at that). Jamie Plesser, director-interactive marketing strategy & execution, Allianz.

Agency 60

Agency Groups Public Affairs B2B 60

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Her goal was to create a platform to assert the value of public relations as a strategic management function and promote best practice. Along the way she has published three books and created a vibrant community. Anouchka Burton. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145