The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

Solo PR Pro

FEBRUARY 15, 2022

There’s just no infrastructure out there for practitioners who want to create niche campaigns with local and regional brands. This is as much about making sure the influencer met those deliverables as it is analyzing the engagement, web traffic, etc that resulted from it. That’s just matching you to an algorithm.

Small Business 99

Small Business Web Nonprofit Resources 99

Stephen Waddington

JUNE 13, 2019

The local and regional sector that has been hit hardest with the net closure of 245 local news titles in the last 13 years according to Press Gazette research. It’s an open model of journalism is which readers and the communities on which it reports are invited into the newsroom More publishers are getting involved in audio.

Print 115

Print Media Newspapers Local 115

Cision

APRIL 30, 2015

While there are dozens of ways to kick off a successful PR campaign, many organizations still overlook the most obvious path that is fully dedicated to supporting communities: philanthropy. If you are a web designer, offer to build or redesign the charity’s website. Here are four ways PR can support philanthropy: 1. Provide your time.

Communications 120

Communications Real Estate Local Community 120

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Media: owned, big social and influencers The organisations that have invested in their own media have been able to use it throughout the crisis to communicate with staff and stakeholders. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 259

Google Digital PR Mobile SEO 259

NewsWhip

SEPTEMBER 19, 2019

We recently published a report focused on which brands and publishers are driving the conversation around mental health initiatives on the web and social. Top Web Publishers by Engagement. These were the top publishers on the web ranked by engagements to mental health stories. Here are some of our key takeaways.

Web 68

Web Exercises Employee Viral 68

Solo PR Pro

JANUARY 17, 2023

I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area. I knew there was an opportunity to work with medium to large businesses and community development organizations who may not want to hire a full agency team. So, I had an office set up.

Agency 108

Agency Travel Groups Community 108

Critical Mention

DECEMBER 10, 2018

Organizing or partnering with nonprofits for community service programs like a winter coat or toy drives helps build your brand awareness while also giving back. Team up with local organizations. Teaming up with locally-owned businesses is a great way to cross-promote. Until next time! Critical Mention. Poorvi Adavi.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Solo PR Pro

JUNE 2, 2021

He created a quick map on MapMyRun and posted it on Twitter, tagging a few of his friends who are fairly prominent in the Philadelphia running community. Though Jeff does have a marketing background — he works in web development at a local university — this was by no means a planned marketing campaign.

Viral 82

Viral Hotels Guidelines Community 82

Stephen Waddington

MARCH 3, 2019

The book describes the technology and workflow for a modern campaign, using content to engage audiences in a conversation via the web. Please sign up to the community and get involved. ?? 10 will buy dinner for a local family. 10 will buy dinner for a local family. It was conceived in 2014 and is still ahead of its time.

B2B 61

B2B Local Web LinkedIn 61

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Business Wire

JANUARY 19, 2017

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. Each news release that crosses our wire triggers activity across the web, views, shares, social engagement, mentions and more specifically, sentiment.

Financial 164

Financial Video Consumer Data 164

NewsWhip

JUNE 2, 2020

We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ When we talked more about what the local and national audiences were talking about, we got a really strong response.” We found that we absolutely could.” Beyond our wildest expectations. social referrals. new mobile users.

Case Study 78

Case Study Study Radio Analytics 78

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Flack's Revenge

AUGUST 1, 2018

In terms of truly hand-crafted curation that adds value via informed commentary, I love: Gary’s Guide : Tracks the happenings in the NYC tech community; also shares related news, e.g. about local startup funding, and offers reading recommendations and other helpful info.

Content Marketing 149

Content Marketing Privacy Government Web 149

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Speak to, not at your audience. Until next time! Critical Mention.

Marketing 75

Marketing eBook Case Study Measurement 75

Flack's Revenge

JANUARY 10, 2019

You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing. Can the ship be righted?

How To 159

How To Facebook Social Media Advertising 159

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Speak to, not at your audience. Until next time! Critical Mention.

Marketing 68

Marketing eBook Case Study Measurement 68

MaccaPR

FEBRUARY 19, 2018

What about a local gym owner posting photos of members stretching upside down in their black spandex? In a perfect world, multi-location businesses would empower their regional affiliates to post social content that authentically reflects their local communities. The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

PR Job Coach

MARCH 29, 2012

For example, if you have given a speech to the Rotary Club about the state of ecommerce in local communities, post your presentation on Slideshare, the video on YouTube and add the respective link in your Facebook feed. If there is coverage in your local newspaper, post the web link in your feed.

Facebook 160

Facebook How To Construction Insurance 160

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Integrated Marketing Communications (IMC). Internal communications. Web design and management. Some have local practices and others are international. Many have a side gig or passion that may or may not be related to communications. Direct advertising.

Public Affairs 40

Public Affairs Internal International Community 40

Critical Mention

MAY 10, 2019

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Speak to, not at your audience. Until next time! Critical Mention.

Marketing 60

Marketing eBook Case Study Measurement 60

Presspage

MARCH 27, 2018

It was off-site and therefore less susceptible to power outages and other local problems. Cornbread communications The power company’s platform also hosts information on its community goodwill-building efforts. Hereford Award for excellence in airport marketing and communication.

Crisis 74

Crisis Travel Web Local 74

wiredPRworks

NOVEMBER 11, 2016

What I love are the micro-influencers and the local campaigns.” —@wiredprworks. Barbara Rozgonyi is a huge fan of micro-influencers with niche communities and local engagement. What I love are the micro-influencers and the local campaigns.” —@wiredprworks. “Influencer marketing isn’t just for big brands. Click To Tweet.

How To 63

How To Brand Branding Local 63

PR 20/20

SEPTEMBER 17, 2019

Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more. You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Journalistics

APRIL 17, 2013

Brands that are winning in the brands as media game have figured out that the skillfully told brand stories, and the completely unrelated content that serves the information needs of the community, serves to build an audience and promote loyalty, conversations and sharing more than ever before. Think Local. Test And Learn.

Brand 52

Brand Branding Media Local 52

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. Here’s a 9-minute overview: If you’ve attended Collision or Web Summit in Lisbon, you’ll know that the marquee speakers hold court on Centre Stage. Notably, Ms.

Conference 36

Conference Journalism Web Comparison 36

Mora Communications

OCTOBER 9, 2017

Patients generally search the web and many times look to news programs and articles of experts discussing the topics they are most concerned with. Most consumers are savvy enough to know that ads and commercials are paid and therefore controlled media and is that really the way most patients find their psychotherapists?

Radio 40

Radio Newspapers Advertising Advertising 40

Mora Communications

OCTOBER 2, 2017

By establishing yourself as an expert and addressing current topics & issues such as: dealing with anxiety, loss and grief, opioid addiction and physician accountability you make your voice heard and establish yourself as an authority in your field and as a valuable resource to the communities you are trying to connect with.

Television 40

Television Print Radio Newspapers 40

Waxing UnLyrical

FEBRUARY 17, 2014

So this week’s roundup features seven posts from around the web that focus on just that: making connections. Why: Does your local grocery store offer online shopping yet? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Mobile 77

Mobile Resources Twitter Web 77

Communications Conversations

OCTOBER 13, 2015

Driving traffic to the web site. Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? One of my favorite local Instagram campaigns is #onlyinmn. Good story. Great, model employee. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

PR Job Coach

NOVEMBER 27, 2009

Volunteer in your community, at the community theater, in school, at your place of worship, or simply help family and friends. As you meet people and make friends add them to your network using today''s social media tools such as Linkedin, Facebook, Plaxo, Ning, etc. And part of good networking is to also help people. See next.)

Training 106

Training Publicity Insurance Insurance 106

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

OCTOBER 19, 2010

With Google Instant turned off, you come up with results for small local organizations including Washington Adventist Hospital Volunteer Services and Silver Spring Volunteers. While I have great respect for these two organizations, they are not local to my search. Of course, I am making some assumptions here.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

MARCH 14, 2011

To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. What links or separates two local political organizations? An extended community. Who will the people follow?

Community 109

Community Training Social Media Twitter 109