PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 130

How To Employee Leadership Nonprofit 130

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The conclusion is derived from a survey the two companies fielded to 1,300 business-to-business (B2B) professionals on LinkedIn with titles ranging from manager to CEO.

Leadership 65

Leadership B2B Study Marketing 65

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 103

How To Employee Leadership Nonprofit 103

Shift Communications

MAY 1, 2015

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? LinkedIn’s network continues to grow at a healthy clip, around 5% quarter over quarter: At 364 million total members, LinkedIn’s network has a stronger member count than Twitter or Instagram. Marketing Revenue.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics. Extends the reach of thought leadership content . Helps build a community around common topics or interests .

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Does good PR create more prospects at the top of the marketing funnel? ” Earned media doesn’t work as consistently as email marketing or paid media. A well designed PR program will work along with other marketing services, from the top of the funnel to the post-purchase phase. Here’s how.

Storytelling 233

Storytelling Education Software LinkedIn 233

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

wiredPRworks

MARCH 23, 2022

Meet Jennifer Navarrette, Podcast Producer, Virtual Event Producer, Content Strategist, Community Builder, Speaker, and Blockchain Enthusiast – one of the top Women on Twitter Spaces. Jennifer launched a 30-part series, Social Media and the Blockchain, and the Blockchain Creatis community where she hosts weekly Spaces on Twitter.

Web 119

Web Transportation Social Media Community 119

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. How cool that the Deep Dive: LinkedIn MBA session is sponsored by Visit Mexico ! Smart Monday Deep Dive: LinkedIn MBA (Meetings and Business Accelerator) School.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Sword and the Script

JULY 11, 2023

Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.” You can find all of these wherever you listen to podcasts – happy habit stacking! * * * Kathy Casciani is the principal of Azul PR + Communications.

Publicity 127

Publicity Small Business Trends Leadership 127

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. This one’s a no-brainer.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. apologies, Shonali!).

Community 95

Community Communications Case Study Customer Service 95

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Think about it this way: the market for skis in the Caribbean probably isn’t booming like it is in Switzerland. You’re doing everything right. Yet, somehow the ROI still isn’t there.

Leadership 81

Leadership Strategy Energy Advertising 81

Solo PR Pro

MAY 7, 2019

Here’s an update on what’s new in the digital marketing world. Here are a few key takeaways: FB5 / Focus on Communities. Depending on the type of business, adding Facebook Groups to a social strategy could strengthen brand loyalty and thought leadership. Facebook Messenger Desktop App.

Marketing 64

Marketing Instagram LinkedIn Facebook 64

Deirdre Breakenridge

OCTOBER 22, 2014

Valerie Merahn Simon, Co-Founder, #PRStudChat Valerie has been in the communications industry for nearly 20 years. An accomplished senior sales and marketing executive, Valerie is a motivated leader who provides vision, along with strategic and tactical leadership.

Crisis 312

Crisis Twitter Community Conference 312

wiredPRworks

MARCH 10, 2022

Beth Nyland on LinkedIn. Barbara stepped in for Beth as an internal communications consultant at Sears to manage projects for 300,000 associates and the executive team. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Creativity 98

Creativity Communications Instagram Interviews 98

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see.

Leadership 40

Leadership Insurance Insurance Community 40

wiredPRworks

MAY 13, 2022

Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Connect with Allan on LinkedIn , Twitter, and Instagram.

Social Media 52

Social Media Corporate Communications Media 52

Solo PR Pro

JANUARY 26, 2017

On the second Wednesday in January, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). ” #solopr.

LinkedIn 40

LinkedIn Leadership Meeting Community 40

Solo PR Pro

MAY 26, 2016

On the fourth Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Any tips on how to grow following/engagement on LinkedIn company page?

LinkedIn 40

LinkedIn Leadership Pitching Community 40

Deirdre Breakenridge

MARCH 5, 2019

Several of the questions Martin and our #PRStudChat community members will answer include: Q1. What one word would you use to describe the state of the current PR/communications curriculum and why? Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? What would you drop and why?

Communications 208

Communications Analytics Social Media Media Training 208

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing).

Survey 94

Survey Industry Leadership Study 94

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. 4D Digital Social Selling Secrets Marketing Map. Digital Decode: BRAVE Online Marketing. Audit: review marketing and business activities, objectives and goals.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.

Communications 105

Communications Community Crisis Film 105

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. Ask yourself what is important to you and create goals within your role and share them with team leadership. Take on work that builds marketable skills. Offer to help with planning and marketing. Follow her on Twitter @ SarahDHuckins or on LinkedIn. .

Communications 171

Communications Nonprofit Training Study 171

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 120

Communications Crisis Internal International 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Influencers like industry analysts, authors, and even journalists typically have powerful followings on key social platforms like LinkedIn, Medium, and Twitter. Build a community. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). What is Influencer Marketing? Influencer marketing involves collaborating with individuals (influencers) who have a significant following on social media or other platforms.

Viral 52

Viral Crisis Communications SEO Reputation 52

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Not sure if it’s working, but the full shows are getting some good views on LinkedIn.

Journalism 148

Journalism Brand Branding Interviews 148

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Solo PR Pro

APRIL 6, 2021

There’s a whole community of like minded people you can lean on. Michael Ares, MDA Corporate Marketing, LLC. I spend the bulk of my time identifying potential storylines and Op-Ed opportunities in specific market sectors where my clients' thought leadership and subject matter expertise can be brought to bear.

Tools 89

Tools Google LinkedIn Leadership 89

Communications Conversations

NOVEMBER 16, 2022

It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. First how can “social media” AND “social media marketing” be skills? Those are tools we use to do the social media and social media marketing you listed at the top!

Social Media 174

Social Media Media Analytics Data 174

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 114

B2B Marketing How To Survey 114

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Connect with Chris McGuire on LinkedIn. Barbara Rozgonyi on LinkedIn. How did they meet?

Financial 52

Financial Social Media Banking Media 52

PRSay

JULY 29, 2022

“In such a challenging and demanding context for society, communication should be summed up by its primary role: building trust,” said Christian Silveri, regional head of corporate affairs, Latin America, for Natura & Co (Natura and Avon). Connect with him on LinkedIn. Humanize digital experiences.

Communications 134

Communications Public Affairs Insurance Insurance 134

wiredPRworks

MAY 25, 2022

Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! Shawna Coronado on LinkedIn. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Television 52

Television YouTube Pinterest Radio 52