Public affairs vs. public relations: What is the difference?
DECEMBER 17, 2016
People often struggle with the difference between public affairs and public relations, yet distinguishing the two can be crucial to an organization’s efficiency. Both qualify in building relationships with the public and implementing strategies and campaigns, but their methods and goals differ. Public affairs relates to matters that concern the public directly. Messaging tends to be less commercial and short-term in the world of public affairs.