Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Stacey Miller , Vice President, Communications, Auto Care Association.

Survey 129

Survey Communications Measurement Internal 129

PRSay

OCTOBER 28, 2020

She also gave a presentation on storytelling at Tuesday morning’s General Session, with a peek behind the scenes of the country songwriting business in Nashville and an introduction to an a cappella performance by Nashville-based recording artist Alison Russell. Storytelling is an essential aspect of being human and becoming humane.

Storytelling 60

Storytelling Writing Conference Radio 60

PR in High Definition

APRIL 27, 2023

For example, HR may want to showcase a successful LGBTQ+ employee community programme, which could lead to more unusual perspectives and storytelling. In the era of authenticity, the quality of the communication is more important than the quantity. Step 3: How do you measure up?

Employee 62

Employee Communications Reputation Measurement 62

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Writing Print Survey 147

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Graphic designer / visual storyteller. What are our plans to augment the team through more advanced internal training or staff changes? Data analyst.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). She says her career aspiration, at the time, was to be a video jockey for MTV.

Employee 87

Employee Internal International Training 87

Sword and the Script

JANUARY 14, 2020

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. 2) What are the key communications challenges facing the organization? 44: Jeffrey Crow, 2x CMO.

Marketing 79

Marketing Data Wireless Industry 79

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. A6: Do the work!

Nonprofit 56

Nonprofit Analytics Measurement Creativity 56

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Psychobiology informs us about the intersection of cognition and physiology and may explain certain inherent communication styles.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Psychobiology informs us about the intersection of cognition and physiology and may explain certain inherent communication styles.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Psychobiology informs us about the intersection of cognition and physiology and may explain certain inherent communication styles.

Publicity 40

Publicity Storytelling Study Journalism 40

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Tracks include content strategy, core content concepts, future of content, and content management and measurement. On the sales side (and if you’re part of the Salesforce community), this event offers 2,700+ sessions across four days. Topically, this event covers a lot of ground. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. PR measurement. Top tactics in PR and comms. It’s also freely available for download as a PDF on SlideShare.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Canva : When social media became a part of the communicator’s world, so did design. Yellowdig is an internal collaboration tool.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. Effective storytelling improves valuations. PR measurement. PR measurement.

B2B 114

B2B Marketing Survey Software 114

ReimaginePR

JULY 11, 2015

It’s one of the most important part because it is both public and internal facing, tasked with ensuring everything is going in the right direction. If you’re not getting lots of love from your community, start with the experience you’ve promised them and how well you measure up. It might make you feel better.

Storytelling 120

Storytelling Community Customer Service Brand 120

Stephen Waddington

NOVEMBER 26, 2018

Fairy tales are one of the most original forms of storytelling, a way of sharing stories from generation to generation, often with an important message. FuturePRoof is a community and series of crowdsourced books created by Hall to reassert public relations as a strategic management function.

Publicity 76

Publicity SEO Education Community 76

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. This is your monthly summary of all the news out of the PR technology community. 2) SocialChorus has new integrations to Microsoft for internal comms.

Pitching 78

Pitching Instagram Survey Storytelling 78

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

NewsWhip

MAY 12, 2021

So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Lauren Powell: Sure.

Trends 78

Trends Brand Branding Reddit 78

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. Currently my team and I work at the strategic level, and we’re heavily into research and measurement. I also appreciate the sense of community. I believe what is changing is the need to focus on data and measurement of programs and campaigns.

Energy 53

Energy Measurement Internal International 53

NewsWhip

JULY 29, 2021

Measuring brand reputation | Jump to text. Can you tell us a bit about how you’re thinking about measuring brand reputation today, metrics that you’re paying attention to? Because this is what we’re kind of seeing come in from the community and appear in that conversation. Follow Brian on LinkedIn.

Brand 78

Brand Branding Marketing Data 78

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Newhouse School of Public Communications as well as Marketing Management in the Martin J. Modern marketers are expected to master both traditional and digital skills to deliver measureable results. The Visual Storyteller. The Public Relations Expert.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Newhouse School of Public Communications as well as Marketing Management in the Martin J. Modern marketers are expected to master both traditional and digital skills to deliver measureable results. The Visual Storyteller. The Public Relations Expert.

Marketing 40

Marketing Mobile Engineering Technology 40

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. Enable Data Visualization to Empower Data Storytelling.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. Once the coronavirus hit, that all changed.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

PRSay

JULY 26, 2022

She is developing and shaping the agenda for the PR community in India and helping the association support and raise industry standards. The value of PR and communications in India has a new dimension, especially post COVID-19. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling.

Local 115

Local Crisis Management Internal International 115

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. Once the coronavirus hit, that all changed.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. We are the storytellers and content marketing should be our domain. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115