Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Stacey Miller , Vice President, Communications, Auto Care Association.

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 114

B2B Marketing How To Survey 114

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. ” 3.

Internal 40

Internal International Case Study Banking 40

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Proactive Report

FEBRUARY 24, 2017

It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. There’s too much good, free, intel — remember the Real Time Web ? Lee Odden Top Rank Marketing. The real time web just isn’t the same on Google or Facebook or anywhere else. Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Why: “Content marketers need to be more like meteorologists than fortune tellers. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

wiredPRworks

NOVEMBER 15, 2016

To get you ready to launch or upgrade your influencer marketing campaigns, here's my Influencer Marketing Days Speaker presentation guide. Influencer Marketing Speaker Presentation Guide. BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D by Barbara Rozgonyi , CEO, CoryWest Media.

Strategy 40

Strategy Marketing Social Media Internal 40

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Stephen Waddington

APRIL 18, 2020

If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown. Please ignore my grumpiness about lockdown motivators. Please come and join us.

Media 83

Media Crisis YouTube Television 83

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. Public service media is failing the public Thank you My thanks to the following communities and individuals.

Government 103

Government Education Print Ethics 103

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Cision

NOVEMBER 30, 2016

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch. After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). I hopped the proverbial fence from journalist to vendor to work in marketing. Yet I look back on that time fondly.

Software 0

Software Media Leadership Journalism 0

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

Reputation 52

Reputation Social Media Internal International 52

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries.

Financial 164

Financial Video Consumer Data 164

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Integrated Marketing Communications (IMC). Internal communications. Internet marketing. Market research. Web design and management. Some have local practices and others are international. Direct advertising. Event planning.

Public Affairs 40

Public Affairs Internal International Community 40

Stephen Waddington

MARCH 31, 2019

Copyright law will challenge monitoring market, landing pages and newsrooms, AI and jobs, this week’s Comms School, exploring half-baked ideas, and a research powerhouse. Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations. You’ll be very welcome. ??

Survey 68

Survey Enterprise SEO Web 68

Contently - Strategy

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Content marketers often have difficulty getting executive buy-in for customer research. Best for: Companies with a tight marketing budget. Social media and niche communities like r/SkincareAddiction or r/nutrition.

B2B 94

B2B Company Survey Enterprise 94

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 3, 2019

Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community. So, take the investment community for example.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. I had a chance to catch up with the product management team working on the Cision Impact product.

Publicity 89

Publicity Media Advertising Advertising 89

Sword and the Script

FEBRUARY 27, 2018

The hypothesis behind these findings suggested that there’s so much information on the web, a buyer could research their decision, feel pretty confident in narrowing down the list, only talk to sales when they were on the verge of purchasing. Also, see these important posts: Attract, Convert, Retain, a B2B Marketing Roundup.

B2B 66

B2B Trade Shows Survey Study 66

Stephen Waddington

MAY 2, 2018

Inbound PR is a new book about modernising marketing and public relations by Iliyana Stareva. Iliyana asked David Meerman-Scott, author of The New Rules of Marketing & PR, and I, to contribute forewords to her book. Modernising public relations and marketing. The internet is full of spam and unwanted marketing content.

Blogging 61

Blogging Agency Meeting Web 61

Presspage

MARCH 27, 2018

That perilous storm more than once proved the value of a cloud-based newsroom platform, according to Cristina Armand, PR and digital marketing manager for Miami-Dade Aviation Department , which runs Miami International Airport. Hereford Award for excellence in airport marketing and communication. 12, says Armand.

Crisis 74

Crisis Travel Web Local 74

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Bianchi Biz Blog

NOVEMBER 2, 2020

The primary initial audience will be the business-to-business community, but the goal is to bring the industry and consumers together, connecting subject-matter experts with consumers who need and crave more information on future mobility technology—providing a better dialog between the two constituents than currently available.

Meeting 57

Meeting Automotive Mobile Transportation 57

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. WordPress, the most common CMS, has perhaps the biggest selection around — the web is packed with roundups ( here’s one ), so you can search based on your industry (e.g. Mix internal images with UGC.

Company 84

Company Brand Branding How To 84

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Marketing technology company 4C has acquired a stake in TV media monitoring company, iQ Media. I’ve seen this mashup among products on review sites among other vertical markets. Learn more: press release , blog post.

Industry 85

Industry Media Technology Employee 85

Waxing UnLyrical

JUNE 15, 2011

Someone who is going to cover your business in a façade will not engage your community on the same level as a trust agent speaking his/her mind. If your frontline employees understand your business’ target market, they ultimately know the community your brand has. Don’t be a sociopath on the Web.

Brand 78

Brand Branding Customer Service Twitter 78

Communications Conversations

DECEMBER 13, 2016

If you work in the world of social media marketing, your days are most likely filled with: Creating content. Managing communities. That’s just the way social media marketers work (in my experience, at least). I’d include impressions, engagement numbers and web data. More meetings. Developing dashboards.

Analysis 60

Analysis Meeting Social Media Web 60

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing. Weekly Updates.

Training 72

Training How To Course Software 72

PR 20/20

SEPTEMBER 19, 2017

The HubSpot Growth Stack aims to solve our number one setback as data-driven marketers: the “ elusive, fully-integrated marketing stack.” It creates a home base for all marketing, sales, service and CRM activity, enabling performance-driven , agile marketing. Marketing: To Attract Visitors …. Yep, we were too.

Marketing 40

Marketing Tools Data Report 40