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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. For a more mature technology business, they can help build a competitive advantage. Crenshaw Communications imPRessions public relations PR technology

Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

PR Daily

Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more. Here are today’s top stories: Zoom slammed for privacy concerns and data sharing. As the virtual conference platform’s membership and meeting numbers are sharply rising, so are privacy concerns. However, convenience doesn’t negate people’s right to privacy. Technology updates.

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How Privacy Conscious Brands Can Gain an Edge on the Competition

Beyond PR

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm? Is Privacy Consciousness the New Corporate Social Responsibility? How to Change the Privacy Narrative and Public Perception.

CAPP Publishes Recommendations for Telehealth

Scott Public Relations

Patients need to know what telehealth can and can’t do, how their privacy is protected, and when telehealth can complement or substitute for in-person care. Providers need access to evidence-based research on the best practices for telehealth technology. Involving providers from a variety of specialties is the best way to ensure that such guidelines are comprehensive and informative.

Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Several commercials are in current rotation promoting the community provided by Facebook Groups. These commercials have one common thread: community. Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy. It’s rolling out a new News tab that promises to both pay publishers fairly as well as prevent the spread of false information.

Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. This is the same approach, and technology, used by major media companies to write earnings reports, sports stories and election results.

Building brand authenticity in a world of distrust

Stephen Waddington

Democracy should be based on everyone having access to the same information. We’re only starting to understand the impact of technology platforms such as Google and Facebook on society. Privacy is set to become a critical for brands if it isn’t already.” Organisations such as the CIPR and the Social Market Foundation suggests that organisations should report on their relationships with their stakeholders and communities alongside their shareholder value.

Why don’t we teach our kids how to use the internet to create, invent and do good?

Communications Conversations

And yeah, any class would involve lessons around online privacy and cyber security, as Baer points out. Using technology in the classroom is a great thing. For example, why couldn’t we teach out kids: * How to effectively search for information on the web (and no, just typing something into Google does NOT qualify–anyone can do that). * Namely, how to search the internet for information.

Web 99

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Technology has transformed everything we do, from our ability to swiftly discover and tightly target key opinion leaders (be they journalists, politicians, shareholders, stakeholders, or all of the above) with relevant, credible information—to our proven power to build robust virtual communities by creating enticing, engaging bridges to the brands we represent. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come.

5 tips for harnessing emotion in marketing

PR Daily

It’s important to tug on a consumer’s heartstrings, but marketers must find a way to measure success without invading people’s privacy. Consider technology such as Sony’s Aibo robo-puppies that get excited when you interact with them, or LG’s CLOi robots , friendly little machines that show emotion with their eyes. From a marketing and storytelling standpoint, emotion gives people a sense of community.

6 Reasons Your Tech Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. For a more mature technology business, they can help build a competitive advantage.

Building a Global Media Brand with HubSpot [Case Study]

PR 20/20

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity.

As public trust ebbs, workers turn to employers for info and assurances

PR Daily

As COVID-19 surges and people’s trust in government entities wanes, employees are seeking reliable information and guidance from their organizations. In his keynote address Wednesday for Ragan’s Best Practices in Internal Communications & Culture Virtual Summit , Jordan stressed the vital importance for organizations to deliver information and a sense of security to employees in these difficult times.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Following backlash over data sharing and privacy concerns, Zoom has been scrambling to fix its default settings to regain consumer trust and stop “Zoombombing” incidents. Among the privacy features Mr. Yuan now promises is an option for end-to-end encryption to safeguard conversations, he told the Journal. Zoom had previously advertised such a feature, but security experts discovered the underlying technology provided a lesser level of data protection.

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

Through regular updates, we aim to give our community the opportunity to better understand the actions we take on their behalf and evaluate us based on up-to-date information. … We’re proud of our commitment to help ensure that TikTok is a fun, inclusive, and safe community for all who have a desire to express their creative side.

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. Like a lit fuse, her post burned through the tech community and exploded into public consciousness. Unlike United’s experience, the reputation damage from Equifax’s massive privacy breach will haunt it for years.

Facebook launches multi-pronged push toward self-regulation

PR Daily

He wrote: Technology is a major part of our lives, and companies such as Facebook have immense responsibilities. These are important for keeping our community safe. From what I’ve learned, I believe we need new regulation in four areas: harmful content, election integrity, privacy and data portability. The move echoes Zuckerberg’s announcement that the company would make a big shift to prioritize user privacy.

8 tips for health care organizations to foster better communication in 2016

Reputation Us

With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. One of our firm’s largest health care clients has dropped the need for obtaining Social Security numbers from its patients, helping to solidify privacy efforts. With mobile technology comes engagement. This is essential whether updating patients about insurance changes or explaining new technologies.

NHS at 70: Ten difficult conversations for communicators

Stephen Waddington

2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. Instead, where appropriate, technology is already empowering online consultations and self-care in the home. 8 Patient data discourse Data privacy is a tricky subject. Get your copy: print, Kindle and a chapter a day #FuturePRoof: Edition Three: The NHS at 70 with Lessons for the Wider PR Community Print (Blurb) £23.19

Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

PR Daily

It also highlights the importance of focusing on your customers and community, whether in your brand images or throughout your storytelling efforts. Verizon is acquiring Blue Jeans Network, The Wall Street Journal reported , to “bolster Verizon’s business group as the carrier rolls out faster 5G networks and pitches new applications of wireless technology to its largest corporate customers.”. VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

9 Ways to Become a Marketing Artificial Intelligence Pioneer

PR 20/20

But, at the most basic level, it’s just smarter marketing technology. Therefore, you should think about it the same way you would every other marketing technology investment. And you can’t just go buy a single AI platform to replace all your existing technology. So, your marketing technology stack will likely expand, which obviously creates complexity if you don’t plan ahead. Become an informed buyer of AI-powered technology.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. 16) Social media fragments into niche communities.

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

PR Daily

Using the #WaffleHouseIndexRed, you can not only see where you can get your breakfast fix, but also, how certain communities are faring during the pandemic. Participating Starbucks locations are giving free tall brewed coffees: Thank you to the healthcare workers and first responders working tirelessly to keep our communities safe. Yelp misstepped by not informing business owners—and then by making it difficult for the owners to act. Technology updates.

Communication in Top Eight Digital Skills Needed

The Proactive Report

The conversation has shifted to: “do we know what we’re doing with technology?” It’s defined as the ability to manage your work and life tasks using technology. The BBC article lists these five basic skills: Manage information. Security & privacy. understand the community active in each platform or network. One of the problems is that the rapid pace of technological change in the workplace is leading to a skills half-life of only 2.5

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport. Good morning, PR pros: Today’s technology trends call for particular skills, and communicators who embrace them are head and shoulders above the competition. Here are today’s top stories: Instagram privacy hoax hooks big fish. The California Consumer Privacy Act (CCPA) takes effect Jan.

A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. I welcomed that challenge as an opportunity to implement a stack of technology that enabled us to determine what our current audience and awareness really is, and measure that over time to show the effectiveness of our communications. 3) Data privacy seems to be a marquee issue for the association. Have you ever heard of telematics?

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

It’s not about privacy and friends, but strutting on the world stage. Taking notes can be tedious and time-consuming, but technology might finally have an answer for tired typists. In a story for The New York Times , several market solutions that use AI to offer simultaneous transcripts of conversations, business meetings and more are generating interest in the business community.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

That means being more of a community manager and less of a broadcaster, helping your company retain its loyal audience as much as trying to help attract a new one. In fact, everyone has caught up to technologies that are now familiar, which means you and your competitors are selling the same benefits, over and over again. As a result, creativity isn’t valued enough, and the trade press (and analyst community) is full of itself with the-creative-CMO-is-dying stories.

Uber pivots from forced arbitration for sexual assault victims

PR Daily

of sexual assault and harassment that haunts every industry and every community. So moving forward, survivors will be free to choose to resolve their individual claims in the venue they prefer: in a mediation where they can choose confidentiality; in arbitration, where they can choose to maintain their privacy while pursuing their case; or in open court. Uber is making some major changes to regain consumers’ trust.

Monday Roundup: Secrets

Waxing UnLyrical

You Are Being Tracked Online By A Sneaky New Technology – Here’s What You Need To Know. Why: Online privacy is a valid concern in today’s connected world (yes, even for me). Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool. Secrets everyone has them.

3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative.

PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

Honestly, this integration made me a little skittish because I’m ultra-paranoid about information security. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. As you build your contacts, this will later help you sort them – i.e. legal reporters that cover law firm technology in Chicago, or marketing reporters that cover startups and martech in Boston. 8) User reviews and community comments.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. But public relations has always depended on persuasion, information, advocacy, the truth. Mobile, data and wearable technology. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles.

Meredith’s Jill Davison: ‘No better time for us to have an impact’

PR Daily

There’s “no better time than to show the importance and significance of good PR,” she says, whether it is helping to tell your authentic story, raise awareness in your community or combat misinformation. “It When Sports Illustrated was sold, she says, she had to remind herself that going off the record or sharing information on background, though perhaps personally gratifying, would undermine her company’s message. “I

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

How well we’re being able to engage with them and understand them and meet their needs really dictates how well they’re going to represent us out in the community. If we do it well, they’ll feel heard and we’ll get great insights from that information. What’s the most preferred source of information, what type of stories are you interested this month in? When the decisions are made, do we feel like they were informed decisions?

How to Generate Leads From Social Conversations

Cision

As social networks—and those using them—mature, we are getting more and more comfortable sharing more and more information about our business problems as well as what products or services we are considering purchasing. For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations.

How To 156

Need Gifts for PR Pros? Here’s 12 of ‘Em

Waxing UnLyrical

I suggest you purchase the book – whether the Kindle or paper edition – because it will really make you think about your relationship with technology, and the privacy implications thereof. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Top Trends, Campaigns and Platforms of SXSW 2015

Journalistics

It’s an exciting time to work at the intersection of marketing, technology and communications. The better we get at using accurate (and if possible, real-time data), the better informed and productive these decisions will be. Privacy concerns aside, this is the future of location-based marketing – pushing content to users in the moment is one step closer to realizing those scenes out of Minority Report.

WikiLeaks nukes CIA, digital giants with multi-megaton PR crisis [Updated]

PR Daily

Major technology companies, including Apple, Google and Microsoft, were trying to assess how badly their core products had been compromised,” the Times stated. Protecting consumers’ privacy and the security of our devices is a top priority at Samsung,” the organization stated in an email to numerous reporters. This is another alarm bell for all clients dealing with sensitive information that anything you say or email can potentially become public knowledge,” Rudawsky says. “If

How to Generate Leads From Social Conversations

Beyond PR

As social networks—and those using them—mature, we are getting more and more comfortable sharing more and more information about our business problems as well as what products or services we are considering purchasing. For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations.