ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts.

Brand 284

Brand Branding Small Business Retail 284

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. Case in point?

SEO 131

SEO Content Marketing Marketing Software 131

Shift Communications

JULY 26, 2022

By Amanda Munroe, SVP, Technology Practice. In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work. A Recession-Ready External Narrative.

Brand 78

Brand Branding SEO Employee 78

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). “The

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

SEPTEMBER 19, 2022

“Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. What are those non-financial factors? How will that be measured?

Survey 81

Survey Corporate Communications Financial 81

Shift Communications

OCTOBER 26, 2022

By Amanda Munroe, SVP, Technology. Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020). Unfortunately, says Steven E.

Policies 94

Policies Energy Government Crisis 94

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. The company sells services and was using proprietary technology to assist in the delivery of those services.

Software 78

Software Case Study Technology Tools 78

Deirdre Breakenridge

OCTOBER 16, 2014

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. It’s not that you want to solely focus on the technology. Let’s go back to 1987.

Big Data 250

Big Data Data Education Internal 250

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. This is a big lesson for the future.

Government 151

Government Crisis Energy Community 151

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. c) Financial transaction releases do not underperform.

Study 138

Study Media Relations Media B2B 138

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR Conversations

NOVEMBER 22, 2023

Looking back the time was an optimistic period for public relations – despite (or perhaps because of) the developing global financial crisis. Long-established reputations were at risk from online activism (commonly termed clicktivism) and technological advancements. I’m not convinced this has happened.

Education 52

Education Reputation Leadership Technology 52

PRSay

JANUARY 29, 2018

We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints. We always have met our challenges — this is one of the things that has made us great.

Survey 132

Survey Ethics Leadership Financial 132

Stephen Waddington

OCTOBER 20, 2020

I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories. To my mind, it resembles closely what we saw during the financial crash. Innovation includes account-based marketing, behavioural insights, integrated marketing, measurement, and SEO PR.

Agency 117

Agency SEO Groups Energy 117

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. CommsTech does seem like the broader category. I do have a sense of humor.

Publicity 85

Publicity Survey Enterprise Pitching 85

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Measurement. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products. Pauline Chow , a data scientist at Clique Inc.,

Media 120

Media Social Media Community Measurement 120

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Here’s how the answers stacked up: 80% said PR Newswire [press release vendor].

Survey 71

Survey Technology Corporate Financial 71

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. Speak to, not at your audience. Until next time! Critical Mention. Jolie Shapiro.

Marketing 75

Marketing Case Study eBook Measurement 75

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. Speak to, not at your audience. Until next time! Critical Mention. Jolie Shapiro.

Marketing 68

Marketing eBook Case Study Measurement 68

Stephen Waddington

DECEMBER 17, 2018

Community – the era of command and control is over, especially in networked agencies. Financial growth creates opportunity for promotion, new talent and investment in other agency priorities. Numbers – align the objectives of your work with your client’s business objectives, and measure the outcome of your work accordingly.

Agency 114

Agency Marketing Energy Financial 114

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ).

Industry 86

Industry Media Technology Employee 86

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Yes, they can help you add a financial value to your reporting.

Tools 136

Tools Publicity SEO Measurement 136

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. Speak to, not at your audience. Until next time! Critical Mention. Jolie Shapiro.

Marketing 60

Marketing eBook Case Study Measurement 60

Burrelles Fresh Ideas

AUGUST 29, 2023

Within this context, the same study uncovered a striking disparity: while most workplace leaders believe their technological setups and cultures foster an environment inclusive of employees with disabilities, less than half of those with disabilities share this sentiment. It’s time for brands to embrace disabilities with that same passion.

Brand 89

Brand Branding Marketing Ethics 89

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants… and the list goes on. One glaring example is the technology sector. Starting with startups is a real key to building a more diverse technology sector and community.

Technology 248

Technology Company Enterprise Community 248

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. And now, here’s this month’s PR technology summary…. This means they can measure earned the same way they do paid or owned, and make more fully informed investment mix decisions.”. Where does the time go?

Analytics 67

Analytics Report Technology Pitching 67

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Pharmaceuticals Banking 95

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Education 103

Education Government Print Ethics 103

Cision

OCTOBER 27, 2016

The gap that needs to be addressed by marketers and communicators, is effectively identifying the influencer communities where the buyer lives, identifying key topics of conversation, and connecting the dots. How are you measuring your programs? ANALYZE performance and attribute financial impact. What’s working?

Marketing 120

Marketing Financial Strategy Analytics 120

Shift Communications

MAY 11, 2017

A more useful benchmark is average revenue per user (ARPU): The “gold standard” of social networks is typically $2 per user; Snapchat is far below that revenue mark right now and will need to substantially increase monetization in order to be financially competitive with its peer networks. Vice President, Marketing Technology.

Advertising 97

Advertising Advertising Facebook Social Media 97

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. It’s not just the boss of the firm who should be out in the community to find clients, it’s a team effort.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time.

Agency 93

Agency Trends Marketing Survey 93

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. If you can, find a way to give back — and rally your community to do the same. In the U.S., Values matter. Source: Instagram.

Crisis 92

Crisis Marketing Employee Resources 92

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. This may include working with the authorities to obtain financial support, as well as taking steps to preserve the company’s reputation and business relationships.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

NewsWhip

JULY 21, 2020

When financial markets are volatile, there is often a “flight to quality” in investment allocations. Measuring the flight to quality. He co-authored the book Building Successful Online Communities: Evidence-Based Social Design. People move their money into gold or other investments that they perceive to be less risky.

System 78

System Facebook Twitter Software 78

Prohibition

JANUARY 7, 2022

This would result in having to pay damages to the injured customer and could damage your reputation as well as cause financial loss due to lost customers and damaged reputation. Technological breakdowns. Financial crisis. Even the most financially stable businesses will sometimes find themselves in financial crisis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62