3 Ways to Expand Your Reach Within the Hispanic Community


In addition to this, the term “Hispanic” incorporates a very large group of people with varying cultures and lifestyles, and it’s important to understand the individual, unique subgroups within the community as a whole.

Thinking Critically with Robyn Stevens

Critical Mention

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Interviews Crisis Management Earned Media Facebook Influencer Marketing Instagram LinkedIn Media Relations Online Television Twitter YouTube

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Honoring The Heroes Among Us – How the Orlando PR Community Responded to the Pulse Nightclub Shooting


Living less than a mile from where a talented singer from The Voice had been shot and killed less than 24 hours prior, I recall thinking it was a mistake when I scanned Facebook on my phone around 4 a.m.

Honoring The Heroes Among Us – How the Orlando PR Community Responded to the Pulse Nightclub Shooting


Living less than a mile from where a talented singer from The Voice had been shot and killed less than 24 hours prior, I recall thinking it was a mistake when I scanned Facebook on my phone around 4 a.m. As the morning of June 12 unfolded, I struggled with the decision – as a parent – to switch on the television. They helped tell the stories of the victims, the heroes and the impact on the community as a whole.

How We Became A Generation Of Social Media Fakers

Doctor Spin

It follows the principles as outlined in the law of diffusion of innovations : It took 5-10 years for the mainstream audience to understand reality television, and it took the mainstream audience 5-10 years to understand social media as a format.

#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

PR Expanded

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. Social media continues to capture time and attention.

Big Tech Advertising: Olive Branch or Smoke Screen?


Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example. These commercials have one common thread: community.

What happens to PR if Twitter folds?

PR Daily

Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s no fight left in their users. Facebook is a walled garden, requiring extra effort to make each profile public, though it does have excellent brand pages.

How to launch experiential campaigns on Twitch and TikTok

PR Daily

Step aside, Facebook, Instagram and Snapchat. However, what’s challenging for marketers is that Gen Z doesn’t buy into traditional advertising methods on television and radio. Twitch and TikTok have highly engaged communities with large concentrations of younger users.

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Journalism and News Trends for PR Pros


As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

When a global human crisis happens, it is up to everyone to work together to help support the community. We have always been a global community, hosting over 130,000 models from every corner of the earth. It’s donating both to its local community as well as organizations globally.

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. Facebook. 2017 also brought a reckoning of sorts for Facebook.

How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!

PR Expanded

That was a real success in the college community. I posted on my Facebook page and told ALL my friends and family why they should support the film. A Guest Post by Lauren McDonald, Volunteer, PR Outreach & Lea-Ann W. Berst, Producer, Co-Writer.

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The Implications of the Growth of Social News


This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Forty-one percent of people polled access news via Facebook each week, more than twice the usage of its nearest competitor—YouTube.

Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns. It’s a form of community management that drives almost seven times the engagement of branded content. #9 Customers engage with each other and the business in a community.

The five biggest tech trends for millennials in 2016

PR Daily

Sixty-three percent of social media users rely on Twitter and Facebook for news , Pew Research reports. Platforms like Facebook, Twitter, and Snapchat break news in real time and are beginning to shift how young consumers find trending stories.

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How to Combat the Fake News Frenzy in B2B PR

B2B PR Sense

Asked what specific sources they trusted for news, 72% chose close friends, family, and personal contacts followed, in order of preference, by national radio, local radio, community sites or online forums, and financial institutions. How to Leverage Facebook in Your B2B Public Relations.

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5 secrets for tailoring your PR pitch for TV

PR Daily

Perhaps it’s because there’s something a bit glamorous and tangible about seeing your hard work and the story you’re trying to tell play out on television. According to Pew Research, 50 percent of Americans report getting their news from television.

3 keys to reaching black millennials

PR Daily

strategic community alliances and consumer engagement: Black millennials are leading the way in their use of technology to impact change and get their voices heard. This is often far less expensive than traditional print and television advertising.

Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). This highlights the “behind the scenes” role played here by online community activity.”.

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Nike drops Manny Pacquiao over homosexual remarks

PR Daily

Pacquiao recently appeared on television in his native country, the Philippines, where he compared gay people to animals. Nike strongly opposes discrimination of any kind and has a long history of supporting and standing up for the rights of the LGBT community.”. "We

The Power of the African-American Audience

Beyond PR

Is there a reason to specifically target this community? These statistics paint a picture of an educated and economically vibrant community that has earned the respect and attention of companies and communications professionals. A Connected And Engaged Community.

6 ways live videos link TV to social media

PR Daily

The video has racked in more than 150 million views and set off an unprecedented rollercoaster of TV opportunities, potential brand deals for Payne and a visit to Facebook’s headquarters. Features like these revolutionize the way we consume television, news and entertainment.

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6 Quotes on Effective Communication From Gary Vaynerchuk


It took television thirteen years to earn an audience that size. While social media may expand your audience, it also narrows your community. With the ubiquity of social media and the Internet today, connecting with others is easy.

How live, unfiltered social video has changed breaking news coverage

Media Bullseye

I’m old enough to remember having only three television networks, each of which provided a nightly news program 30 minutes in length. Social media, and Facebook Live in particular, has changed this dynamic. The question that remained somewhat open was “how will Facebook handle this?”

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How to Use Dynamic Listening to Reach New Customers


Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks.

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Trump social


Government and politicians – at all tiers of Australian politics – were also of the opinion that Facebook, Twitter, YouTube, Reddit and the like were: • Frivolous. • And leaders from Prime Ministers to Presidents wouldn’t dream of closing their Twitter or Facebook accounts.

TikTok’s ads anger influencers, Instagram tests ‘Group Story’ feature, and Houston Rockets apologize for Hong Kong tweet

PR Daily

However, the damage was done: The Chinese Basketball Association suspended its partnership with the Rockets, announcing its state television wouldn’t be airing the team’s games. Facebook fights fake news, Pepsi ditches plastic and Taco Bell offers paradise.

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Report: Visual and mobile marketing more important than ever

PR Daily

Marketing Land reported 72 percent of ad agencies think online video advertising is just as effective as—if not more than—television advertising, according to a recent BrightRoll survey. Those numbers correlate with Facebook’s Feb.

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How targeted press efforts boost your brand's bottom line

PR Daily

Small business owners with a product or service that matters to their community should target the fact that local news has the highest trust index, is directly targeted at their audience and is more accessible to small companies than the major news outlets.

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How to Pitch Social Influencers


Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. VapeJoose , leveraging large communities on Facebook and Instagram, went from $0 to over $1 million in less than a year. By involving the community and building a strong user following we have been able to take our business from $1,000 a month to over $100,000 a month in under a year without traditional advertising. ”.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Facebook will be used more as a mass marketing tool, like a television station. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear.

How to conquer 3 adverse content trends

PR Daily

You can receive a call, SMS text, email, tweet, blog comment, Facebook post, Facebook message, LinkedIn introduction or InMail, mobile app push notifications, Fitbit notification, Xbox Live voice message, Snapchat photo. Participate in industry communities, and build your "tribe.".

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Media relations is thriving

Stephen Waddington

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. Google, Facebook and the BBC take the top three slots.

5 journalism predictions for 2017 from Nieman’s Lab

PR Daily

Michael Kuntz, senior vice president of digital revenue at USA Today Network , says news outlets will focus less of their resources on “off-platform expansion”—whether through Facebook Instant Articles or Snapchat Discover—and more on building trust with readers.

30 jobs in the PR and marketing world

PR Daily

It also expands collaborations with experts and places particular emphasis on community-led solutions to help adolescent girls complete their education. Ellen DeGeneres’ fame as the host of “The Ellen DeGeneres Show” has made her one of the most popular stars on television.

As Instagram launches IGTV, YouTube counterpunches

PR Daily

Big changes are in the works for the influencer marketing community. He noted that most video apps require you to search or browse through a directory — as opposed to television, where you simply turn it on and start watching.

9 Twitter users who PR pros and marketers should follow

PR Daily

The days of questioning whether Facebook, Snapchat, Instagram, Twitter and other social media platforms are legitimate marketing tools are way behind us. on Facebook).

The Present & Future Tech Trends PRs Should Prepare For


The FCC is investing in providing access to communities that do not have broadband. Still, on August 27, 2015, Facebook reported that 1 billion users logged in that day , the equivalent of 1 in 7 people on the planet.

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#SocialPR Spotlight: Sean Sorita

Waxing UnLyrical

My ultimate dream career is to become a Hollywood publicist to celebrities in music, movies and television. In today’s society, news comes to us very quickly through social media platforms such as Facebook, Twitter, and the Internet.