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3 Ways to Expand Your Reach Within the Hispanic Community

Cision

In addition to this, the term “Hispanic” incorporates a very large group of people with varying cultures and lifestyles, and it’s important to understand the individual, unique subgroups within the community as a whole. For instance, big cities tend to have larger Hispanic communities, which affects the volume and type of media consumption.

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#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

Deirdre Breakenridge

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. At the same time, people are still watching network and cable television, Netflix, Hulu, and Amazon Prime.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Over time, the digital community warmed to the term again. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Earned media is sexy.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Invest in building communities, customer databases and influencer networks. This is a big lesson for the future.

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Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. With this awareness, it’s likely that most marketing professionals have noticed a marked increase in the number of ads appearing from prominent tech brands such as Amazon, Facebook, and Google.

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How to Use Dynamic Listening to Reach New Customers

Cision

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to do that? It all starts with the news you are taking in.

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Lockdown letter: humanising business and media

Stephen Waddington

Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown. High profile influencers inevitably attract attention but there’s lots of good work on Instagram and Tik Tok where influencers are helping their communities with learning, mental health and wellbeing. Please come and join us.

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