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3 Ways to Expand Your Reach Within the Hispanic Community


In addition to this, the term “Hispanic” incorporates a very large group of people with varying cultures and lifestyles, and it’s important to understand the individual, unique subgroups within the community as a whole.

Lockdown letter: fraying at the edges

Stephen Waddington

Local Facebook groups have a vigilante mood. Images of lockdown dodgers have been posted in several local Facebook groups that I follow, both in London and the North East. Newspaper front pages this week celebrated the expectation of lockdown being eased.

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Journalism and News Trends for PR Pros


As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. Ditto the national newspapers; both The Washington Post and The New York Times broke subscription records. Facebook.

5 secrets for tailoring your PR pitch for TV

PR Daily

Perhaps it’s because there’s something a bit glamorous and tangible about seeing your hard work and the story you’re trying to tell play out on television. According to Pew Research, 50 percent of Americans report getting their news from television.

The Power of the African-American Audience

Beyond PR

Is there a reason to specifically target this community? These statistics paint a picture of an educated and economically vibrant community that has earned the respect and attention of companies and communications professionals. A Connected And Engaged Community.

6 ways live videos link TV to social media

PR Daily

The video has racked in more than 150 million views and set off an unprecedented rollercoaster of TV opportunities, potential brand deals for Payne and a visit to Facebook’s headquarters. Features like these revolutionize the way we consume television, news and entertainment.

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How targeted press efforts boost your brand's bottom line

PR Daily

Small business owners with a product or service that matters to their community should target the fact that local news has the highest trust index, is directly targeted at their audience and is more accessible to small companies than the major news outlets.

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Media relations is thriving

Stephen Waddington

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Transatlantic television became possible. Google, Facebook and the BBC take the top three slots.

5 journalism predictions for 2017 from Nieman’s Lab

PR Daily

Michael Kuntz, senior vice president of digital revenue at USA Today Network , says news outlets will focus less of their resources on “off-platform expansion”—whether through Facebook Instant Articles or Snapchat Discover—and more on building trust with readers.

Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Television and radio’s quick ads made it fall from favor for a few decades. It may be a literal space like a billboard or a section of a newspaper or magazine page. Build your reputation through positive news stories, community involvement, and good reviews.

PR's responsibility to the public

PR Daily

Seventy-five percent believe that a company should be more profitable by finding ways to solve societal and community problems.”. Jarvis suggests news operations can collect tweets and other communications from people in these communities in order to deliver hyper-local updates.

How to Combat the Fake News Frenzy in B2B PR

B2B PR Sense

Asked what specific sources they trusted for news, 72% chose close friends, family, and personal contacts followed, in order of preference, by national radio, local radio, community sites or online forums, and financial institutions. How to Leverage Facebook in Your B2B Public Relations.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. Almost 70% of Facebook time is spent on mobile. We can understand how Facebook and Twitter conversations can represent different parts of the community.

44 Top Growth Hacks to Help PRs, Marketers and Start-ups

Norton's Notes

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] “ [4] [5] Facebook , Twitter , LinkedIn , Airbnb and Dropbox are all companies that use growth hacking techniques.