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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Facebook relies on Wikipedia.

Wikipedia 101
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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Here are four of them.

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For whom the bell tolls

Stephen Waddington

An upcoming discussion between two senior public relations practitioners, spotlights the issue of ethics in public relations. It was also criticised at the same time for anonymously editing Wikipedia pages on behalf of clients. Editing Wikipedia is forbidden by the community in any instance where there is a conflict of internet.

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Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

and “What can we learn from communities who have done so?” I believe that looking to open-source and hacker communities gives us the answer. Hacker,” in the ethical and non-pejorative sense , refers to someone with a passion for learning how a system works as well as relentlessly improving it. Wikipedia is another topic about.

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CIPR CPD completed – easy, fun, free

Stuart Bruce

CIPR social media ethics round table – 5 points. Buzzing Communities – Richard Millington – 10 points. CIPR Wikipedia Best Practice Guidance – 5 points. Social Media Measurement Solved conference – 5 points. SOME awards judging – 10 points. PRCA digital report launch – 5 points.

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Hope we can discuss this further!

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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Pinterest has posted sustained growth in visual imaging.

Publicity 164