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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. A good reputation is essential to a bank or credit union’s well-being. But a good reputation is about more than having a good balance sheet. Reputation, Reputation, Reputation. Overall, the banking industry continued its multi-year reputation recovery among U.S. Leadership (14.1%).

Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. A good reputation is essential to a bank or credit union’s well-being. But a good reputation is about more than having a good balance sheet. Reputation, Reputation, Reputation. Overall, the banking industry continued its multi-year reputation recovery among U.S. Leadership (14.1%).


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The four Ps of public relations leadership

PR Conversations

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world.

How 2020 Has Highlighted the Importance of Being Open and Honest


Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. I immediately told my leadership team and informed my staff, letting everyone know how I would be running the company and the things that would and would not be changing. Community is more important than ever, which makes it crucial for every organization to understand their community.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. We can understand how Facebook and Twitter conversations can represent different parts of the community. The first and foremost for me is ethics and governance. Last week I participated in a Chatham House rule round table at the Chartered Institute of Public Relations to debate ethics and social media.

What Villanova Basketball Can Teach Us About Managing Reputation

Return on Reputation

But that bias doesn’t make the reputation lessons offered by Villanova any less relevant. The concept that team sports serve as a good foundation for leadership in business isn’t a new one. Team sports develop leadership skills, tenacity, focus and work ethic. But what can team sports teach us about reputation? They commit to being part of a community for life, not just for the span of their collegiate career.

The Value of Strategic Communications in the PRSA MBA/Business School Program


Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training. Thought Leadership leadership management MBA Initiative

Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. Oppo is particularly perilous in Big Tech, where the industry has experienced a steep reputation decline. So, was Definers ethical? As Bob Pickard of Signal Leadership Communications reminded us, Facebook was caught running a “whisper campaign” against Google in 2011.

Panel: Racial injustice demands action, not just rhetoric

PR Daily

Organizations, based on their values and their ethics and what they were founded upon, have an obligation to say something,” observed Brandi Boatner, social and influencer communications lead for global markets at IBM. You think you’re being silent, but you’re speaking loudly,” said Ayanna Robinson , executive vice president for reputation management at Porter Novelli. How has your leadership changed?”.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. Don’t forget to give an overview of what you’re doing to combat the spread and continue supporting your workforce and community (though don’t use that time to boast of your work). CRISIS LEADERSHIP BOARD. RELATED: Deliver powerful leadership messaging in a digital landscape ].

How communicators can change their organization’s objectives

PR Daily

It wrote : Business Roundtable today announced the release of a new Statement on the Purpose of a Corporation signed by 181 CEOs who commit to lead their companies for the benefit of all stakeholders – customers, employees, suppliers, communities and shareholders. … “ The American dream is alive, but fraying ,” said Jamie Dimon, Chairman and CEO of JPMorgan Chase & Co. Crisis Communications Employee Engagement Executive Communication Leadership Communications PR Industry Storytelling

Surveying the Past, Present and Future of PR


We have formed strategic, client-agency partnerships that drive performance and build reputations. So let us leverage our collective strength and, with the spirit of community that brought us through the past century, remain engaged and continue to define our discipline together, build our value, ensure practice to the highest standards, and realize the leadership in the world of communications and marketing that awaits us in 2018 — over the course of our next 100 years.

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

You’ll wind up with an infinite number of ways to tacitly weave the benefits of your product in a manner that is useful and relevant to your community. We do this to build an audience of likely customers, and to earn a reputation for a smart, factual, and relevant point of view – thought leadership – that customers and prospects find useful. While those people generally come with a work ethic that exceeds their salary, the chances of success are slim.

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Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Consumers are also growing more mindful of social justice reform, with 74% saying that Black Lives Matter protests have caused them to support certain organizations for their diversity and inclusion efforts, and 88% saying it’s crucial for organizations to behave ethically.

Viral 91

Self-assessment tool for benchmarking personal development in public relations

Stephen Waddington

To facilitate relationships and build trust with internal and external stakeholders and communities 6. To build and enhance organisational reputation 7. To offer organisational leadership 10.

Tools 120

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Good morning from Atlanta!

Increasing Your Media Coverage Through Storytelling


Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. How is your local government benefitting the community? Keeping in mind desired business outcomes to advance your organization, think about stories that will move stakeholders, community members, prospective students and potential donors to action. Keep it ethical. To foster and strengthen these relationships, always do your work ethically. On Jan.

Why authenticity is crucial for diversity and inclusion initiatives

PR Daily

While the global marketplace is richly diverse, executive leadership often is not , especially in rural areas or homogeneous industries. An audit can help you see how well your workforce reflects your community and whether all employees are feeling respected, valued for their strengths, and confident their organization will do what’s right. B) Failure to be inclusive poses financial and reputational risks.

Global Capabilities Framework sets standard for PR skills

Stephen Waddington

To facilitate relationships and build trust with internal and external stakeholders and communities 6. To build and enhance organisational reputation 7. To offer organisational leadership 10. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations 11. The Global Alliance has published a capability framework for public relations.

Creative Headlines Will Drive PR SEO & Success in 2017


Most businesses rely not only on their brand equity, but market reputation and repeat clients. In a world where the norm is constant and accurate information at the touch of a finger – companies and their reputation is dependent upon participating across digital communication channels. The reputation of a brand is ideally in alignment with each tweet, blast or post distributed online.

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BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product.

It’s time for comms to get serious about ‘cancel culture’

PR in High Definition

These are social, ethical, and moral matters. Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism.

USC seeks to rebuild trust, as its president resigns amid campus sex scandal

PR Daily

The University of Southern California is looking to rebuild its reputation—and the first steps include its president’s resignation. Caruso outlined additional changes the university is making to address the crisis and rebuild the school’s reputation: Some actions that will help us achieve a profound and sustainable shift in our culture will take time to implement, but they will indeed take place. The latter has been removed from his leadership role after receiving a DWI.

Meeting CIPR President candidate Mandy Pearse

Stephen Waddington

I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. Professional development and practice The reputation of public relations is defined by the media and dodgy practice. Ethical communication is at the heart of this. Professional networks We need a strong community of practice between academics and practitioners in public relations.

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. After making the switch to Corporate Communications, she has fast become a go-to source for counsel on multiple matters while developing a reputation for creating new approaches to enhance Allianz Life’s communications efforts.

Starbucks’ Howard Schultz announces retirement

PR Daily

The New York Times reported : Under Mr. Schultz’s leadership, Starbucks has waded into debates over social issues such as gay rights, race relations, veterans’ rights, gun violence and student debt. Starbucks changed the way millions of people drink coffee, this is true, but we also changed people’s lives in communities around the world for the better. Our ethical sourcing (C.A.F.E.) Our years of community service and the C.U.P.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

That means being more of a community manager and less of a broadcaster, helping your company retain its loyal audience as much as trying to help attract a new one. As a result, creativity isn’t valued enough, and the trade press (and analyst community) is full of itself with the-creative-CMO-is-dying stories. In 2020, I think we’ll see greater emphasis on corporate reputation and workplace branding. But not thought leadership in terms of ‘being an authority in your industry.’

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. However, I’d like to see this in the form of practices such as collaborative communities of practice and what Yrjö Engeström calls negotiated knotworking. I’d like to challenge this emphasis on the relatively rare type of crisis that generates global headlines and is truly a threat to the survival of an organisation/state institution and its reputation.

PRoust Questionnaire: Helen Slater

PR Conversations

Plus that organisational PR relies on the leadership (and employees) and their actions. High-quality thinking and good, ethical practices. It is a long-running and successful campaign that still resonates in our New Zealand community. Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s not that she has a bad reputation, but it could do with a bit of a polish.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration.

Who talks to (and about) colleagues like that?

PR Conversations

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism. The knowledge economy, personal capital and emotional intelligence are three areas of extended focus in Stewart’s book on female leadership.).

PR Rock Stars: 3M’s Heather Cmiel

Communications Conversations

This year, Heather starts her stint as president of MN PRSA–a big leadership spot. Professionally the organization has helped me grow skill sets and build a reputation in this community. PRSA has helped me grow into the professional I am today, and I want to give back to this community that has given so much to me. To be compared to Gail is insanely flattering for so many reasons – her leadership abilities, her guts, her killer fashion sense.

Kotcher Inducted Into Page Society Hall of Fame; Declares “This Is Our Time”


Kotcher is known to many in the industry for his leadership and dedication to the public relations profession — whether for his more than 30 years at Ketchum where he is now the agency’s non-executive chairman; his new role as professor of the practice of public relations at the Boston University College of Communication; or his many professional achievements. Page Society — to enrich and advance the leadership role of communicators — has never been more relevant.