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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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Three Barriers To Great Sales Tech PR

ImPRessions - Crenshaw Communications

Others read more tech-focused sales news from enterprise reporters at publications like TechCrunch and VentureBeat. Sales-related topics just aren’t sexy to *most* media. produced by the sales community itself. This is what we do at Crenshaw Communications. and LinkedIn.

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Cybersecurity Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Dark Reading is perfect for enterprise IT and network security professionals, providing the most up-to-date information about products, management strategies, architectures and security policy. They often break news before anyone else. In fact, if you work in cybersecurity PR you should be reading these top publications on a daily basis. .

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This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software

Sword and the Script

Whatever you might think about Kwittken, PRophet and AI in PR – he’s put his own money on the line – and is giving the PR community a risk-free way to give AI a try. The free version has a waitlist and will be available “starting on March 31, 2023” according to a press release. Even “abstention is a bet.”

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Building a Community: The Next Frontier for Social Media Professionals

Karen Freberg

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

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Why innovation in PR tech is so slow

Stephen Waddington

Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. They are also focused on earned media. The tool market is built on media relations and not public relations, or even the integrated PESO model. Thank you to all the contributors.

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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

The PR community needs the competition. Enterprise monitoring may cost more. PR tech startup Vetted announced it was acquired by ITK Information Services , which owns the media monitoring product Report Mule and publishes the PR Daily Brief. That sounds promising. That’s the first in this month’s PR Tech Sum. Propel Raises $4.5