prTini

NOVEMBER 17, 2016

While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. If it lives with the marketing or PR departments, marketing/awareness-type metrics will be the measuring stick. Developing New Community Outreach Metrics. Is it the CMO?

Community 28

Community Marketing Retail Measurement 28

Stephen Waddington

JULY 21, 2020

The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices. Education Campus and classroom education is going to be different with social distancing measures in place. Executive teams have relied on communication teams for research, listening, engagement and evaluation.

Crisis 78

Crisis Agency Enterprise Local 78

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements. CommsTech does seem like the broader category.

Publicity 85

Publicity Survey Enterprise Pitching 85

Stephen Waddington

JANUARY 15, 2020

The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT.

Storytelling 78

Storytelling Internal International Social Media 78

Contently - Strategy

OCTOBER 18, 2022

So, why do so many companies—from startups to enterprises—skimp on it? Customer research can be a full-time task, especially for enterprise organizations. Social media and niche communities like r/SkincareAddiction or r/nutrition. The takeaway? It comes down to three reasons: Fear. Lack of resources.

B2B 94

B2B Company Survey Enterprise 94

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult.

Publicity 88

Publicity Media Advertising Advertising 88

Stephen Waddington

MARCH 31, 2019

© Copyright law backward step for sharing economy and measurement Well intentioned EU legislation aimed at empowering content creators is likely to have unintended consequences for digital services in Europe. Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations.

Survey 68

Survey Enterprise SEO Web 68

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. It many ways, the feature seems to be a way to measure the influence of journalists. Out of respect, yesterday, I did not publish.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 3) Measuring the influence of coverage. 7) User reviews and community comments.

Case Study 115

Case Study Software Data Web 115

Waxing UnLyrical

DECEMBER 28, 2019

In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. How to get started: I wrote a post on how to get started with your measurement program quite a while back. ” Yes, it is, and perhaps they didn’t.

Exercises 62

Exercises Measurement Enterprise Technology 62

Stephen Waddington

OCTOBER 28, 2019

Pulsar typically work with marketing departments rather than communication or PR. Its clients are a mix of enterprise brands such as Heineken, Mazda, NBC and Paramount and advertising agencies such as BBDO, Group M and Mother. #2 3 AI is over hyped by the PR vendor community. What’s Vuelio’s approach to services?

Marketing 60

Marketing Analytics Tools Data 60

PR 20/20

SEPTEMBER 5, 2018

Improve AI: Monitor, measure and adapt based on performance. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. Who Should Attend?

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive is developing new ways to measure PR including attribution. SocialChorus is an employee communications platform that announced several new products at its customer conference. all 210 U.S.

Industry 84

Industry Media Technology Employee 84

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. This includes all PR, video, audience development, and social and community management that my team handles.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. 8) User reviews and community comments.

Pitching 63

Pitching Analytics Enterprise System 63

PR 20/20

SEPTEMBER 5, 2018

Improve AI: Monitor, measure and adapt based on performance. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. Who Should Attend?

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. Tracks include content strategy, core content concepts, future of content, and content management and measurement. On the sales side (and if you’re part of the Salesforce community), this event offers 2,700+ sessions across four days. Experiential storytelling. Media and journalism. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

JULY 13, 2015

Our executional elements for that will include tactics and tools, certainly, but in the end, our messaging and measures must reflect our existential mission,” says Sean Williams as he lists several questions that will help gauge the effectiveness of your internal communications. Building Your Business With Internal Collaboration.

Internal 40

Internal International Communications Employee 40

Prohibition

AUGUST 4, 2021

Fostering communities of brand advocates/brand ambassadors. Customer satisfaction – A measure of how well customers are satisfied by a particular brand, service or experience can drive improvements, ultimately leading to improved reput. Social Media Marketing/Management involves: Social listening. Steering users to positive content.

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

JANUARY 14, 2020

I welcomed that challenge as an opportunity to implement a stack of technology that enabled us to determine what our current audience and awareness really is, and measure that over time to show the effectiveness of our communications. 5) What aspects of working in PR and comms in the tech sector that have helped you in the transition?

Marketing 78

Marketing Data Wireless Industry 78

Cision

DECEMBER 21, 2015

Facebook Professional Services recently did a soft-launch and the resulting product is currently more akin to Google reviews than to the robust reviewing community of Yelp. For communication professionals, this means that in the near future you may perform internal communication in a closed Facebook ecosystem. Facebook at Work.

Facebook 48

Facebook Nonprofit Enterprise Google 48

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. HubSpot Enterprise Sales Implementation* : Learn how to successfully implement Sales Hub Enterprise for your clients to its completion.

Training 72

Training How To Course Software 72

Communications Conversations

MAY 1, 2015

That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. He’s a busy CEO and recognized social media would be a factor in how he communicated with various audiences. How do you measure success with a CEO like Mr. Salzwedel on social media? .

Social Media 60

Social Media Media Twitter Insurance 60

Solo PR Pro

AUGUST 2, 2016

In the communications industry, we read and hear about trends all the time. We are an industry that measures, predicts and attempts to stay ahead of the next big thing. Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

In the communications industry, we read and hear about trends all the time. We are an industry that measures, predicts and attempts to stay ahead of the next big thing. Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds.

Industry 40

Industry Trends Customer Service Internal 40

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants… and the list goes on. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards.

Technology 248

Technology Company Enterprise Community 248

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 185

Marketing Content Marketing Data Social Media 185

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

JUNE 23, 2015

Initiatives that take a few days to begin in a start-up community, take weeks, even months to begin in large companies. How to Energize the Enterprise for Content Marketing. The post Engineering the Enterprise for Content Marketing appeared first on Sword and the Script. First , I work for a very large company.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Cision

MARCH 24, 2017

This is the great debate in PR: how do we measure what we do and prove its value? If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community. If I could join any music group, it would be… one that didn’t care how bad I was.

Enterprise 227

Enterprise Agency Radio Fashion 227

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Sometimes, it just takes a little community spirit. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stephen Waddington

NOVEMBER 26, 2020

COVID-19 has forced agencies and communication teams to shift to the cloud if they weren’t already. Enterprise social networks, messaging, scheduling, and video have all been adopted. Guild has been developed by econsultancy founder Ashley Friedlein as a platform for messaging and community development. That must change.

Tools 175

Tools How To Agency SEO 175

Mindful Marketing

MARCH 21, 2020

The gig lasted for about a day before “Amazon pulled his items and thousands of other listings for sanitizer, wipes and face masks” and “eBay soon followed with even stricter measures.” ” Best Buy : “The first [goal] is to protect our customers, employees and their families. .”

Viral 75

Viral Marketing Retail Transportation 75