How Humana measures the benefits of its enterprise social network

PR Daily

Enterprise social networks, or ESNs, get their share of scrutiny. says Brenda Rick Smith, former community manager for Humana’s thriving enterprise social network. Jeff Ross has since become the community manager, and Smith has transitioned to a new role leading new role leading social listening and social intelligence efforts.). Measure the impact of your enterprise social network ,” Smith explains how to establish ROI.

5 best practices for thriving digital employee communities

PR Daily

As an internal communicator, you already know how important is to keep employees connected to their teams, especially during the COVID-19 pandemic—but how are you helping them rebuild lost communities during remote work? Keep communities open by default.

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When approaching DE&I, lean on your communities

PR Daily

She spoke with Ursula Llabres, global head of enterprise executive programs for Facebook in a fireside chat on Sept. McRell says the data has been strong, with “2X” the rate of engagement in D&I community groups, as well as new groups forming to work on racial justice workstreams.

Engineering the Enterprise for Content Marketing

Sword and the Script

Initiatives that take a few days to begin in a start-up community, take weeks, even months to begin in large companies. How to Energize the Enterprise for Content Marketing. More than just documenting wins,you have to create the opportunity to document wins, to the point where everything you produced is tagged so it can be measured in analytics. The post Engineering the Enterprise for Content Marketing appeared first on Sword and the Script.

Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

PR 20/20

After all, as the old proverb goes: “What gets measured gets managed.”. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”. PR 20/20 launched the hub in 2016 to be a community by marketers, for marketers, and is packed with how-to content for everyday marketing use cases.

B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog.

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Analyzing “results” from a communications performance measurement conference

PR Conversations

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. Optimize social media to measure change and employee engagement.

Analyzing “results” from a communications performance measurement conference

PR Conversations

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. Optimize social media to measure change and employee engagement.

4 employee engagement tips from Volvo, Microsoft, NRMA and more

PR Daily

Increased connection, easier sharing of information, faster problem solving, empowering the frontline—these needs read like a shopping list of why you would use an Enterprise Social Network,” Pete Johns, digital employee experience manager for NRMA, said in a blog post.

Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants… and the list goes on. Starting with startups is a real key to building a more diverse technology sector and community.

Why innovation in PR tech is so slow

Stephen Waddington

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. A market gets the tools that it deserves.

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Over time, the digital community warmed to the term again. Talkwalker characterized the product as “social measurement and audience insights software.” The company added “Essentials” and “Pro” versions to its traditional model it’s now calling “Enterprise.”

4 ways you’re ‘overthinking’ your hospital marketing—and how to stop

PR Daily

RELATED: Struggling to measure the success of your comms programs? Here are a few examples in hospital branding that have been the subject of overthinking: Naming a new hospital or branded enterprise We have worked with three organizations this past year that were evaluating name changes and suggestions for hospital facilities or branded enterprises. After all, it’s the “fun” part of the business and who doesn’t enjoy seeing their organization’s name out in the community.

Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. It’s helpful and makes us stronger as a communications community. I also believe communicators will continue to be a trusted source for information across the enterprise.

Should Communications Pros Use LinkedIn Stories?

Glean.info Blog

LinkedIn Stories offer an easy way to share experiences and insights and build meaningful relationships with your professional community. Know in advance what you want to achieve on LinkedIn Stories and determine how you will measure success.

Virtual experiences, not virtual events

Stephen Waddington

By Lisa Pantelli simplyIC is Europe’s largest digital workplace festival for those working in internal communications, HR, and enterprise communications technology. The platform enabled us to create rooms for specific content or communities (e.g.

WarnerMedia?s specific plan to support Black Lives Matter, Facebook labels state-controlled media, and NYT apologizes over op-ed

PR Daily

WarnerMedia also announced it was giving $500,000 to its content innovation program, OneFifty, to “seed issue-focused creative ideas from communities who often go unheard.”. MEASURED THOUGHTS.

How tech companies can—and should—improve D&I efforts

PR Daily

Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants. Starting with startups is a real key to building a more diverse technology sector and community.

Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

MEASURED THOUGHTS . Associated Press reported : “These books portray people in ways that are hurtful and wrong,” Dr. Seuss Enterprises told The Associated Press in a statement that coincided with the late author and illustrator’s birthday.

PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

Sword and the Script

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult.

Substack, Media Fragmentation & PR

Flatiron Communications

Still, there are myriad communities on Slack and other private sub-channels and again soon physical gatherings that newsletter proprietors offer to their paid subscribers. How one measures PR success also has evolved with the changing media landscape.

Study: Executives don’t recognize the value PR can offer

PR Daily

This should be a focus for PR pros, because the research also shows that as awareness increases, so does a favorable opinion about the enterprise. Whilst the conversation has typically centered around measurement and metrics, this research, the first of its kind, shows that many execs simply do not have a good understanding of what the comms function does in the first place,” says Richard Benson, CEO of Releasd. How are you evangelizing for the PR community, PR Daily readers?

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How to build your PR Tool Stack

Stephen Waddington

Enterprise social networks, messaging, scheduling, and video have all been adopted. Guild has been developed by econsultancy founder Ashley Friedlein as a platform for messaging and community development.

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COVID-19 opportunities: Where is the money?

Stephen Waddington

The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices. Education Campus and classroom education is going to be different with social distancing measures in place.

Top CEOs building trust during COVID-19, Uber lays off another 3k, and EasyJet’s data breach

PR Daily

Consider how you can offer virtual alternatives to travel activities, and share them with your community. We must establish ourselves as a self-sustaining enterprise that no longer relies on new capital or investors to keep growing, expanding, and innovating.”. MEASURED THOUGHTS.

Data 101

How comms services providers see the future of communications

PR Daily

We asked our community of vendors and agencies how they see the future of the PR world after COVID-19. Internal Comms will start to measure what matters, be able to decision-making metrics to the board and become a partner to the organization at large.”.

The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

It’s too much, too fast and too convenient for enterprises motivated by profit. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. It many ways, the feature seems to be a way to measure the influence of journalists.

How Katharina Plath sees opportunity with virtual events

PR Daily

The pandemic has forced us to innovate and adapt—which provides an opening for enterprising communicators to engage and reach new audiences. As an agency, we have taken measures to become actively involved in various organizations and groups to continue to raise awareness and promote change.

More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Time served is the typical measure of competence of PR.

Sick and Healthy "Viral Marketing"

Mindful Marketing

The gig lasted for about a day before “Amazon pulled his items and thousands of other listings for sanitizer, wipes and face masks” and “eBay soon followed with even stricter measures.”

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Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

PR Daily

MEASURED THOUGHTS . AmFam enterprise companies are making moves to attract and retain talent and create a positive impact on employees and communities by raising our minimum hourly rate to $20 per hour.

Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

Improve AI: Monitor, measure and adapt based on performance. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. In the process of making marketing more intelligent, AI has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture and community.

30 jobs in the PR and marketing world

PR Daily

Though Global Fund for Women has grown significantly since its creation in 1986, its mission still carries the same philosophy it was founded upon: “Women are the best agents of change in their communities, and giving them the resources to do their work can change the world.”. Ability to measure efforts and proficiency with social media platforms are essential skills for the position. Digital media project manager—Crate Enterprises (United Kingdom).

Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive is developing new ways to measure PR including attribution. These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”. Surveys of the PR community or reporters ( see these ). There isn’t a whole lot of coverage about PR technology.

PR Tech Briefing: Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution

Sword and the Script

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. 7) User reviews and community comments.

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

MEASURED THOUGHTS. For enterprise customers, we are making certain enterprise features, like corporate challenges, available at no cost, so they can help their employees take care of themselves. Why you should care: If you don’t have a CSR initiative in place, now is a great time to evaluate how your organization can help in the community or assist in the crisis response amid the growing pandemic.

30 jobs in the PR and marketing world

PR Daily

LinkedIn will actually measure the “completeness” of your profile as you work and offer suggestions on how to make it stronger. It summarizes the position: Windows Community. Marketing manager, global enterprise—KPMG Canada (Canada). Your LinkedIn profile conveys your professional persona. For many, it will be their first impression of you—and you know what they say about first impressions.

What comms solutions providers can offer during this crisis

PR Daily

Here’s what our community of service providers are bringing to the table to help businesses and communications pros do their jobs: Ellen Feaheny, AppFusions: “ Communicators need to think of their orgs like an ecosystem—depts, projects, teams, suppliers, partners, execs, etc.

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10 terrific (and free) survey tools

PR Daily

RELATED: Struggling to measure the success of your comms programs? Access to 24/7 community forum. Enterprise version: $41/month billed annually or $49/month billed monthly. If you’re keen to collect more honest feedback, try these platforms. Raw, candid feedback is the tough love every business needs in order to succeed. That’s why anonymous, secure, seamless surveys are an important part of any marketing strategy.

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10 Facebook features to watch in 2016

PR Daily

Facebook Professional Services recently soft launched , and it's more akin to Google reviews than Yelp's robust reviewing community. currently in beta) is Facebook's enterprise solution, and it has a compelling sales pitch. It's an enterprise social media solution with functionality that most people are familiar with. Expect to hear more about Facebook at Work, as stockholders envision higher profitably with a strong enterprise-level product.