Remove Community Remove Enterprise Remove Leadership Remove Storytelling
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When approaching DE&I, lean on your communities

PR Daily

She spoke with Ursula Llabres, global head of enterprise executive programs for Facebook in a fireside chat on Sept. McRell says the data has been strong, with “2X” the rate of engagement in D&I community groups, as well as new groups forming to work on racial justice workstreams.

Community 137
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T-Mobile responds to massive data breach, employees favor mask mandates at work, and Facebook, TikTok uphold Taliban content ban

PR Daily

Consider the creation of an enterprise cybersecurity role that regularly meets with your communications team and exists soley to operate within your organization’s larger risk management framework. Instead, it follows the “authority of the international community.”.

Mobile 127
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Neil Young leaves Spotify to protest Joe Rogan podcast, Twitter shares data on content removal, and Boeing explains profit losses

PR Daily

Why it matters: Spotify’s statement evokes responsibility and detailed content policies, but does not acknowledge requests from the medical community to develop a more robust COVID-19 misinformation policy. Announcing the PR Daily Leadership Network.

Data 100
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Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

In addition to her five years with Astellas, which includes her current role as president of the Astellas Global Health Foundation, Knight has served as director of global community relations at Baxter and has held leadership roles at Ogilvy and Kraft Foods.

Employee 106
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Purpose, diversity and inclusion: Why take a stand?

PR Daily

They want to see that they’re making a positive impact in their communities, that they are demonstrating purposeful behavior beyond the working day,” says Rosy McGillan, executive vice president and head of purpose practice at Porter Novelli.

Employee 115
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Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

CRISIS LEADERSHIP NETWORK. Join Ragan’s Crisis Leadership Network to connect and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

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How communicators can change their organization’s objectives

PR Daily

It wrote : Business Roundtable today announced the release of a new Statement on the Purpose of a Corporation signed by 181 CEOs who commit to lead their companies for the benefit of all stakeholders – customers, employees, suppliers, communities and shareholders. … “ The American dream is alive, but fraying ,” said Jamie Dimon, Chairman and CEO of JPMorgan Chase & Co. It’s got to become central to the way everyone in the enterprise thinks about: ‘Why are we here?

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4 tenets for earned media success

PR Daily

This is what is built by thought leadership efforts and through a targeted executive communications strategy. This is where two-way communication and community building plays a role, though Barkoe says his firm doesn’t engage in traditional social media work like community management.

Media 145
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Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

For enterprise customers, we are making certain enterprise features, like corporate challenges, available at no cost, so they can help their employees take care of themselves. Why you should care: If you don’t have a CSR initiative in place, now is a great time to evaluate how your organization can help in the community or assist in the crisis response amid the growing pandemic.

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State Farm and St. Jude embrace #GivingTuesday, McDonald’s offers free McRibs to fans who shave, and Starbucks gives free coffee to frontline workers

PR Daily

Show up for veterans, the trans community, foster kids and more people who could use support. Lean into your storytelling skills; connecting with consumers through human-interest stories and emotion are the most effective ways to encourage consumers to open their wallets.

Tourism 85
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Study: Executives don’t recognize the value PR can offer

PR Daily

This should be a focus for PR pros, because the research also shows that as awareness increases, so does a favorable opinion about the enterprise. The research suggests that as many as 40% of executives don’t believe PR offers good value to businesses—and that’s a huge problem for communicators looking to win contracts and rise into leadership roles. How are you evangelizing for the PR community, PR Daily readers?

Study 130
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Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

As reported by CNBC : “As previously announced, we are undertaking a transformational cost management program to accelerate the ongoing transformation of our business, enable investments in key areas and to become a more efficient enterprise,” the company said in a statement. “As a long-standing supporter of the LGBTQI community, we believe everyone has the right to love the person they choose.

Viral 66
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Jeff Bezos steps down as Amazon’s CEO, Ulta pledges to double Black-owned brands on shelves, and Lowe’s offers Valentine’s ‘night of Lowemance’

PR Daily

We serve individuals and enterprises, and we’ve pioneered two complete industries and a whole new class of devices. CRISIS LEADERSHIP NETWORK.

Retail 83
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Ragan honors the 2022 PR Daily Awards in New York City: list of winners

PR Daily

NBCUniversal Telemundo Enterprises: Our Girls, the Unstoppable Women of the Future. Community Engagement Campaign. Winner: Mars Petcare: How Mars Petcare Inspired its Community to Save 285 Pets during its Annual Adoption Weekend. Community Relations Campaign.

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Ragan’s PR Daily Awards finalists announced

PR Daily

NBCUniversal Telemundo Enterprises: Our Girls, the Unstoppable Women of the Future. Community Engagement Campaign. Mars Petcare: How Mars Petcare Inspired its Community to Save 285 Pets during its Annual Adoption Weekend. Community Relations Campaign.

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2023: The year when internal and external communications align

PR Daily

When impactful storytelling is at the heart of internal comms and public relations, it’s time to join forces!

Internal 124
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Beam Suntory’s Clarkson Hine highlights the value of writing for comms pros

PR Daily

Keeping leadership in-the-know is key to performing well as a communications professional. Effective communication with C-suite leadership is ever-changing, and is currently experiencing a shift towards strategic, data-driven methods. Demonstrate an enterprise-wide perspective.

Writing 145
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2021 and the rise of identity economics

PR Daily

The average enterprise critical response team may be comprised of executive and board representatives, legal counsel, human resources and corporate communications consultants, and product or sales leaders as appropriate.

Airlines 128
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How PR Helps Turn Prospects Into Customers

ImPRessions - Crenshaw Communications

For a larger brand, it can support a leadership position within a business category. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Storytelling is also important for B2B companies where the product is complicated or the industry changes quickly. That Forrester Wave can influence purchase of enterprise software for years.

B2B 201
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format.

Marketing 169
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Announcing PR Daily’s 2022 Content Marketing Awards finalists

PR Daily

The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. BMC Software: The Autonomous Digital Enterprise (ADE). STIHL & imre: Team STIHL: Powerful Storytelling Across Instagram.

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ESPN takes action amid DE&I scandal, Microsoft and Amazon respond to cancelled federal contract, and growing cybersecurity threat lands on comms pros

PR Daily

A study by The Plank Center for Leadership in Public Relations found that more than half of professionals surveyed said their organization was the victim of a cyberattack or data breach, with 6 in 10 claiming that cybersecurity is relevant to their daily work.

Privacy 107
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Communications Week welcomes comms leaders to advisory board

PR Daily

Boatner’s responsibilities include developing and driving digital communications and content that supports the way IBM engages external audiences and enterprise IT professionals on topics such as hybrid cloud, enterprise mobility and business continuity.

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What comms solutions providers can offer during this crisis

PR Daily

Here’s what our community of service providers are bringing to the table to help businesses and communications pros do their jobs: Ellen Feaheny, AppFusions: “ Communicators need to think of their orgs like an ecosystem—depts, projects, teams, suppliers, partners, execs, etc.

Crisis 99
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Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. At this phase, PR delivers targeted content like thought leadership articles, expository videos, opinion pieces, and white papers — all invaluable when it comes to enlightening and persuading. A great PR campaign can generate positive brand awareness, which is clearly desirable.

Publicity 212
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Communications Week welcomes comms leaders to 2022 Advisory Board

PR Daily

Under Guarnaccia’s leadership, Kite Hill has grown to become recognized as one of the top tech PR agencies in the US. Laura Brusca directs strategic corporate communications, thought leadership, issues management, media relations and internal communications for Forbes.

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WarnerMedia?s specific plan to support Black Lives Matter, Facebook labels state-controlled media, and NYT apologizes over op-ed

PR Daily

WarnerMedia also announced it was giving $500,000 to its content innovation program, OneFifty, to “seed issue-focused creative ideas from communities who often go unheard.”. CRISIS LEADERSHIP BOARD.

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Ragan celebrates its Top Women in Communications honorees for 2022 in NYC

PR Daily

My job is all about storytelling,” Thomas said. “Your job is all about storytelling. Bec Rollins is known not only for her constant leadership, but her selfless commitment to others. Mary Gibson, Director, Enterprise & Brand Communications, SWM International.

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Top CEOs building trust during COVID-19, Uber lays off another 3k, and EasyJet’s data breach

PR Daily

Consider how you can offer virtual alternatives to travel activities, and share them with your community. We must establish ourselves as a self-sustaining enterprise that no longer relies on new capital or investors to keep growing, expanding, and innovating.”. CRISIS LEADERSHIP BOARD.

Data 89
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Top Women in Communications honorees for 2022 announced by Ragan, PR Daily

PR Daily

Honorees include PR and communications veterans, rising stars of the profession, mentors and superstars that hold the community together. Bec Rollins is known not only for her constant leadership, but her selfless commitment to others. Community Givers.

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How comms services providers see the future of communications

PR Daily

We asked our community of vendors and agencies how they see the future of the PR world after COVID-19. Communications will need to invest in digital solutions and community management strategies in order to effectively reach, connect and support their entire workforce.”.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Your community, your influencers and your customers define your brand. manual social media searching, local news, niche publications, community events, etc.,

Fashion 67
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Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

PR 20/20

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. This includes all PR, video, audience development, and social and community management that my team handles. It also helped us build a community that wanted to see us in person at our events – either as attendees or even as speakers and sponsors.

eBook 55
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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Experiential storytelling. Enterprise and workplace. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”. Marketing conferences have shaped my top team memories.

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How PR pros should put data and tech to work

PR Daily

Beyond storytelling, media relations and creativity, your senior leaders expect you to understand business fundamentals as well as the technology and data sciences that propel business results. People judge an enterprise more by its actions and less by what it says.

Data 148
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Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

Peace Through Water, El Salado—Storytelling website, Ferrovial Corporación S.A LinkedIn Community Building, Swisslog Healthcare. Community Engagement. Marketing On Pointe: Awakening a Community to the Magic of Local Ballet, Benecomms. Techstars Atlanta, Cox Enterprises, Inc. Thought Leadership, Ascension. MyHealthysexualStory: Breaking Down Barriers in HIV Vulnerable Communities, Health Unlimited and Gilead Sciences.