ImPRessions - Crenshaw Communications

JULY 28, 2023

Others read more tech-focused sales news from enterprise reporters at publications like TechCrunch and VentureBeat. This is a key reason sales sees a deficit of conventional outlets, but a surge in insider media (like podcasts by sales tech companies, LinkedIn communities, etc.), produced by the sales community itself.

B2B 156

B2B Journalism Enterprise LinkedIn 156

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. That Forrester Wave can influence purchase of enterprise software for years.

Storytelling 233

Storytelling Education Software LinkedIn 233

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. This includes all PR, video, audience development, and social and community management that my team handles.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Enterprise and workplace. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. On the sales side (and if you’re part of the Salesforce community), this event offers 2,700+ sessions across four days. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

JUNE 28, 2017

When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important.

Publicity 255

Publicity Storytelling Automotive Software 255