Remove Community Remove Employee Remove Storytelling Remove Viral
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How to Leverage Emotions to Boost Digital PR

Cision

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Unveiling surprising facts or data can also make your online PR content go viral. The company is active in their community. Share Relatable Stories.

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Even a tiny company can challenge competitors for customers, employee talent, and visibility. According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” They’re part of the community. Everyone likes an underdog.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

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Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills.

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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. Steve Barrett: We’ve all seen those go viral haven’t we? It’s not just PR and communications anymore.

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As Salaries Rise, PR Firm Fees Per Billable Hour Fall

Sword and the Script

Critical to exceptional client service, is the Achilles heel of employee turnover. In the legal community , alternative fee arraignments are being driven by clients because these models bring budget predictability. Marketers think in terms of findability, sharability and virality. The Rise of Agency New Business Development.

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