Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work. What we do 5.

Government 103

Government Education Print Ethics 103

Solo PR Pro

APRIL 13, 2021

Despite their characterization, Jason says a majority of influencers are brilliant content creators who’ve built communities and audiences that engage with their content and hang on their every word. You have a wealth of influencers right in front of you, but you don’t tap into them: your employees. Which channels impact them?

Marketing 89

Marketing Employee Local Community 89

Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. It’s the eight-second elevator pitch employees rattle off at professional networking events.

Case Study 97

Case Study Storytelling Study Social Media 97

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Considering those annual changes, it’s important to prepare for the PR and communication changes that come with the holiday season. Start by making a list of your employees who’ll be out of the office during the holidays.

Publicity 74

Publicity Employee Analysis Radio 74

Sword and the Script

JUNE 6, 2020

That means riding the wave of memes and random topics that sustain social-media chatter, posting in the same formats as everyone else, often acting more like a friend than a company – even in times of tragedy.” How about now? Should brands show up and engage people about this issue? “…it Hsu paraphrases Ms. Aina: “…Ms.

Brand 91

Brand Branding Fashion YouTube 91

Sword and the Script

JANUARY 18, 2020

promoting false information in healthcare that leads to mistrust of the medical community. promoting false information in healthcare that leads to mistrust of the medical community. He counts employees as the “best defense against misinformation,” but cautions it cannot be an afterthought. What’s the applicability in business?

Film 86

Film Ethics Employee Data 86

Critical Mention

APRIL 9, 2020

It is critical that your digital communication is relatable to your audience across all phases of the purchase process since a great number of people are more digitally connected during this time. Videos are an excellent way to show support in your community via blog posts and videos on your site. Until next time! Critical Mention.

Healthcare 89

Healthcare Radio Sports Video 89

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community.

Mobile 101

Mobile Community System Social Media 101

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation.

Strategy 52

Strategy Customer Service Airlines Hotels 52

MaccaPR

FEBRUARY 19, 2018

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

Instagram 98

Instagram Crisis Privacy Local 98

Waxing UnLyrical

APRIL 3, 2012

While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. While there were 200 people who participated, there were over 2,500 views online on YouTube. Flash mobs have a way of engaging the audience. reading and traveling.

YouTube 87

YouTube Viral Video Social Media 87

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Crisis Telecommunications Training 75

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. after Google, Facebook, YouTube, Yahoo and Amazon? Source: Alexa ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Communications Conversations

FEBRUARY 29, 2016

1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list).

Analytics 60

Analytics Instagram Mobile Writing 60

MaccaPR

JUNE 21, 2017

These paid arrangements can take almost all aspects of original content production out of the hands of your brand, and lead to high levels of brand exposure to new audiences, delivery of authentic brand message, and bring new traffic to your website and social media channels. Crew: Style Hacks. In this series from the J.Crew brand, 2.5-minute

Video 54

Video Brand Branding Fashion 54

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

MaccaPR

JUNE 8, 2017

In this age of blogs, podcasts, Instagram and YouTube, are radio talk shows still relevant? But Edina was also a community of excellence and challenge. Testify for us about social media. Savvy PR folks take those links and use on their clients’ social media and other spaces. What do I love about talk radio?

Radio 89

Radio Instagram Pitching Interviews 89

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Brand Branding How To 271

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Vitality of Social Media.

Social Media 0

Social Media Marketing Media Customer Service 0

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 113

Social Media Media Infographics Community 113

Communications Conversations

JANUARY 8, 2021

According to the Edelman Trust Barometer , only 49% of the American public trust the mainstream media in 2020. newspapers have shed HALF their newsroom employees since 2008. And, we’re seeing more community and local newspapers close shop every day. Less than half! According to Pew , U.S. And, if you’ve read the St.

Newspapers 179

Newspapers Local Consumer YouTube 179

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram LinkedIn Social Media 198

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Use social media marketing – such as Facebook – to build awareness for your brand. “Making the best use of content is an efficient way to create brand awareness.

Brand 246

Brand Branding eBook Leadership 246

Stuart Bruce

JULY 23, 2017

.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media.

Social Media 68

Social Media Media Customer Service Corporate 68

Prohibition

DECEMBER 17, 2021

Crisis communication is an important part of any business. It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Who needs crisis communication? So where do you need crisis communication? Managers and supervisors.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Communications Conversations

NOVEMBER 20, 2017

This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels. I manage our social media platforms which include Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. Also, social media. Video is another aspect of my job.

Meeting 0

Meeting Social Media Employee Pinterest 0

Beyond PR

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 57

How To Instagram LinkedIn Social Media 57

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

prTini

MAY 25, 2016

For example, you might create a polished, compelling 3-minute video that tells your founder’s life mission, your company’s dedication to giving back, your employees’ biggest pet peeves, or anything you can dream of. You publish it on YouTube, the viewer hits play, and they get to know your story. They are complementary.

Storytelling 37

Storytelling Community Retail YouTube 37

MaccaPR

MARCH 14, 2016

In the past, a campaign might feature a Latino family to reach the Hispanic market, or an African-American to connect with the black community. What kind of ROI can a company expect from launching a social change campaign? So what about PR, event marketing and social media content, outside of TV ad buys? Surprisingly, no.

Brand 48

Brand Branding Advertising Advertising 48

ZudePR

JUNE 6, 2016

Let's Hear From Those 28 Highly Productive Communicators #1: Ana Hoffman (San Francisco, US) Ana is the founder of Traffic Generation Café. She is a social media, SEO, Internet marketing and blogging consultant. My two biggest daily challenges are social media and reading. Social media is the obvious one as well.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Share your post liberally on social media. 7) Have graphics for social media prepared. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Third, Social Media Experience. First, Writing Skills.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR for Anyone

OCTOBER 20, 2021

Introduce your newest employee. Share your favorite place in the community. Welcome a new business in the community. The other thing you can do is use this content as media pitches. Check out this short video and remember, if you like these, subscribe to our YouTube Channel >> HERE. Create and post a video.

How To 130

How To Video Interviews YouTube 130

PR for Anyone

JANUARY 30, 2024

On the contrary, Ashton emphasizes that older employees are far from being a financial burden. Within the world of technology is social media. She encourages a democratic approach to social media, allowing individuals to choose what suits their interests and helps them stay connected.

Technology 130

Technology Study Social Media Resources 130

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. billion use social media. This is data from We Are Social’s Digital 2019 Global Digital report. These include shareholders, media, staff, suppliers, customers, and the local community.

Publicity 79

Publicity Community Pinterest Reputation 79