Prohibition

DECEMBER 30, 2018

With two ‘professionals’ signing up to the site every second, LinkedIn is the global community of business professionals, but how can you tap into this huge audience to launch campaigns that achieve real, tangible business results? Should you use LinkedIn for business growth? What are sponsored content ads on LinkedIn?

LinkedIn 67

LinkedIn B2B How To Marketing 67

Communications Conversations

MAY 26, 2022

Meanwhile, how much time do we spend on listening and community-building? However, in that same report, when asked what two factors are the most restrictive in terms of maximizing their social media listening practice, almost half of respondents said: Employee bandwidth and time. Think about community management.

Social Media 143

Social Media Marketing Media Community 143

Communications Conversations

FEBRUARY 22, 2017

I spend a lot of time in LinkedIn these days. Helping manage corporate LinkedIn pages. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing.

LinkedIn 60

LinkedIn Web Analytics Employee 60

Waxing UnLyrical

JANUARY 8, 2013

I was surprised to get a Facebook request from my company ( Six Degrees PR ) to join its Page named “Six Degrees PR bunker.” I never thought that any company would step up to connect and engage with its employees through a private Facebook Page – this was quite a surprise to me. Facebook: Improving Employee Communications?

Employee 104

Employee Facebook Communications Travel 104

Waxing UnLyrical

DECEMBER 20, 2012

One that could have a vibrant Facebook community, if they could just get to that point. With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Ask friends, family, employees to Like the page.

Community 93

Community Facebook How To Web 93

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 95

Community Communications Case Study Customer Service 95

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Go beyond LinkedIn for your job search. Donate your time and skills to a cause that is important to you.

System 187

System Public Affairs Employee Nonprofit 187

PRSay

JANUARY 20, 2023

Communicators can prepare themselves for that. What’s the best way to manage your stakeholders, your employees, with your leadership team that’s respectful of the business but also respectful of the people involved?” Another way to prepare for recession and layoffs is by building your community, she said.

Trends 83

Trends Newspapers Community Ethics 83

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Highlight new business locations or employee hires.

B2B 92

B2B Community Facebook How To 92

Communications Conversations

APRIL 9, 2020

The community comeback. With many brands cutting, or at the very least pausing, social media ad campaigns for Q2 (and maybe Q3, according to what I’ve seen), community is poised to make a big comeback. I think brands will devote more of that to community. Largely, I’m talking about LinkedIn.

Social Media 169

Social Media Trends Media LinkedIn 169

Prohibition

APRIL 7, 2022

For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter. The openness and transparency of the platform is fuelling debates and conversations within the finance community/NFT culture. LinkedIn remains a key focus for recruitment. Tik-Tok continues to drive e-commerce.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter. The openness and transparency of the platform is fuelling debates and conversations within the finance community/NFT culture. LinkedIn remains a key focus for recruitment. Tik-Tok continues to drive e-commerce.

Social Media 62

Social Media Trends Media Instagram 62

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 105

Report Publicity Marketing Pitching 105

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

PRSay

DECEMBER 10, 2020

In some ways, it has proven the inverse: getting real with our colleagues, with our customers and with our community has drawn us closer together. Do your employees need to be trusted and empowered, granted resources or nudged toward excellence? To find out, internal communicators should become reporters within their organizations.

Communications 153

Communications Nonprofit Employee Film 153

The Proactive Report

JUNE 18, 2021

LinkedIn has groups for almost any type of business, interest, or profession. You can create your own groups on social media and build a community of engaged followers. Or you could leverage other people’s groups on LinkedIn and Facebook. For example, create a group on LinkedIn or Facebook and take an active part.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Shift Communications

NOVEMBER 9, 2022

Among them are Meta (at 11,000 employees), Twitter, Salesforce, Stripe and Zendesk. Between the media and the echo chamber that is now LinkedIn, the impact of layoff communications is big and immediate. It left the public (and likely Twitter’s remaining employees) wondering about, well, everything. Future outlook.

Employee 78

Employee Twitter Policies Agency 78

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. Fortunately, your corporate communications team can kindle that love.

Internal 112

Internal International Communications Strategy 112

Communications Conversations

APRIL 1, 2021

Just a quick glimpse at her LinkedIn posts and you’ll see what I mean. It’s a wonderful opportunity for communications professionals to build their network, be in community with others, and sharpen their skills. Over the last year, you’ve been pretty active on LinkedIn. we’ve never met in-person.

Financial 148

Financial LinkedIn Groups Sports 148

Stephen Waddington

JULY 15, 2020

Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community. Learning and development opportunities were cited as the main benefit to being part of a community. This will have a knock-on impact on salaries and likely see further reductions.

Survey 159

Survey Policies Crisis Community 159

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Shift Communications

DECEMBER 6, 2022

LinkedIn remains the most effective for executive thought leadership, especially B2B but B2C, too as it remains the only real platform to connect with talent, potential partners and clients consistently. More than half of decision-makers say that executives’ thought leadership on LinkedIn is one crucial way they vet organizations.

Communications 78

Communications Leadership B2C LinkedIn 78

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. Patagonia’s support of employee activism creates an incredible opportunity for professional development. Follow her on Twitter @ SarahDHuckins or on LinkedIn. . A Guest Post By Sarah D. Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner.

Communications 171

Communications Nonprofit Training Study 171

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Influencers like industry analysts, authors, and even journalists typically have powerful followings on key social platforms like LinkedIn, Medium, and Twitter. Build a community. Recognize employees. Cultivate media and influencers. By extension, business customers can also help one another. It’s all about video.

B2B 170

B2B Social Media Media Education 170

Solo PR Pro

APRIL 13, 2021

Despite their characterization, Jason says a majority of influencers are brilliant content creators who’ve built communities and audiences that engage with their content and hang on their every word. You have a wealth of influencers right in front of you, but you don’t tap into them: your employees. Which channels impact them?

Marketing 89

Marketing Employee Local Community 89

NewsWhip

OCTOBER 28, 2022

In the days immediately following, West unleashed a torrent of anti-Semitic comments on social media, culminating in his appearance on Drink Champs, a hip-hop community podcast on October 16, where he said: “I can say anti-Semitic things, and Adidas can’t drop me. Now what?” . Not saying anything is saying everything.” .

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Communications Conversations

MAY 20, 2020

The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though). But, in each episode are thoughtful, in-depth interviews with J&J employees, health care professionals and external thought leaders, scientists and academics.

Journalism 148

Journalism Brand Branding Interviews 148

The Proactive Report

OCTOBER 12, 2015

Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business. If you’re not already a known entity, you had better start off writing in earnest for your own blog or on sites such as Medium and LinkedIn.

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

JUNE 6, 2023

Poppulo “laid off 80 employees at the end of April, including 20 workers in Colorado,” according to the Denver Post. The article reports that “the layoffs caught the internet’s attention when former employee Chris Callahan took his frustrations to LinkedIn this week. Layoffs at internal comms platform.

Survey 142

Survey Software B2B Pitching 142

Communications Conversations

DECEMBER 7, 2021

#3: Get a handle on your existing social communities. Review social demographic info on your existing communities. LinkedIn also gives you some good demo data about your audience–is your content matching up with who’s following you on each platform? How large are their social media communities? And, formats.

Social Media 104

Social Media Media LinkedIn Facebook 104

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even a tiny company can challenge competitors for customers, employee talent, and visibility. They’re part of the community. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations.

Small Business 168

Small Business SMB Local Viral 168

Communications Conversations

OCTOBER 13, 2015

Great, model employee. Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? Employee engagement? Of course, you’d have to set up guidelines and parameters with the employees. Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Cision

FEBRUARY 11, 2016

In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. Casey Rosenthal’s recent LinkedIn post about his time off as a new father made it into the Huffington Post.

How To 120

How To Media Employee Policies 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 110

Video Marketing SEO Social Media 110

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Jeff Coyle, co-founder of MarketMuse, sums it up like this: Source: LinkedIn. Brands are showing up in unprecedented ways to support their employees, customers and communities. In the U.S., Values matter. Source: Instagram.

Crisis 92

Crisis Marketing Healthcare Resources 92