PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Instead of managing Gen Z employees, mentor them. We need to cultivate communities and have real conversations.

How To 103

How To Employee Leadership Nonprofit 103

PR Conversations

MAY 3, 2016

As the UK department store British Home Stores (BHS) went into administration last week (a situation similar to going into “Chapter 11” in the USA), questions are being asked about how it was run to the detriment of employees and their pension fund. It seems that shareholder greed trumps employee and common interests. risk analysis.

Employee 40

Employee Leadership Communications Internal 40

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 80

Ethics Employee Communications System 80

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

Shift Communications

DECEMBER 6, 2022

The events of the past few years permanently disrupted both leadership approaches and expectations. Customers, investors, talent and teams now expect more open, accessible and conversational communications and real thought leadership. Executive Communications, Now & Future State. Thought Leadership Channel Strategy.

Communications 78

Communications Leadership B2C LinkedIn 78

PRSay

JANUARY 20, 2023

Communicators can prepare themselves for that. What’s the best way to manage your stakeholders, your employees, with your leadership team that’s respectful of the business but also respectful of the people involved?” Another way to prepare for recession and layoffs is by building your community, she said.

Trends 83

Trends Newspapers Community Ethics 83

Communications Conversations

JANUARY 22, 2021

As I read over the Trust Barometer last weekend, I couldn’t help but come back to one key tactic that more communicators could be pushing: Get your CEO out in front on social media–specifically LinkedIn and/or your corporate blog. Again, people are looking for leadership from their local CEO. Table stakes for 2021.

Data 88

Data Social Media Local LinkedIn 88

ImPRessions - Crenshaw Communications

APRIL 19, 2017

When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building. Only 39% of Fortune 500 CEOs have a social profile, and most who are active on social media use the relatively tame LinkedIn. Are Social CEOs More Successful? It’s also efficient.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

PRSay

AUGUST 25, 2023

24 for Strategies & Tactics Li ve , PRSA’s monthly livestream on LinkedIn that delves deeper into topics covered in its award-winning publication, Strategies & Tactics. As Joseph discussed in a piece for the August issue , Ketchum, a leading communications consultancy, is celebrating its 100 th anniversary this year. “It

Brand 78

Brand Branding LinkedIn Employee 78

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making. Chris Freytag.

Leadership 74

Leadership Energy Corporate Conference 74

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 95

Community Communications Case Study Customer Service 95

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 105

Report Publicity Marketing Pitching 105

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. Ask yourself what is important to you and create goals within your role and share them with team leadership. Patagonia’s support of employee activism creates an incredible opportunity for professional development. Follow her on Twitter @ SarahDHuckins or on LinkedIn. .

Communications 171

Communications Nonprofit Training Study 171

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 119

Communications Crisis Internal International 119

Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. What is Thought Leadership ?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Influencers like industry analysts, authors, and even journalists typically have powerful followings on key social platforms like LinkedIn, Medium, and Twitter. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry.

B2B 170

B2B Social Media Media Education 170

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Go beyond LinkedIn for your job search. Donate your time and skills to a cause that is important to you.

System 187

System Public Affairs Employee Nonprofit 187

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 110

Video Marketing SEO Social Media 110

Communications Conversations

APRIL 1, 2021

Just a quick glimpse at her LinkedIn posts and you’ll see what I mean. I enjoyed my time consulting, as it was a much-needed change of pace and a way for me to firmly reestablish myself in the communications space having been in senior leadership for over a decade. we’ve never met in-person. Would you ever go back?

Financial 148

Financial LinkedIn Groups Sports 148

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

Survey 94

Survey Industry Leadership Study 94

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. Want inspiration?

How To 120

How To Media Employee Policies 120

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Communications Conversations

MAY 20, 2020

The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though). But, in each episode are thoughtful, in-depth interviews with J&J employees, health care professionals and external thought leaders, scientists and academics.

Journalism 148

Journalism Brand Branding Interviews 148

PRSay

DECEMBER 10, 2020

In some ways, it has proven the inverse: getting real with our colleagues, with our customers and with our community has drawn us closer together. Do your employees need to be trusted and empowered, granted resources or nudged toward excellence? To find out, internal communicators should become reporters within their organizations.

Communications 153

Communications Nonprofit Employee Film 153

Scott Public Relations

FEBRUARY 1, 2019

Communicators play a big part in helping their organizations stay focused and on the same page. By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall.

Insurance 49

Insurance Insurance Healthcare Communications 49

Waxing UnLyrical

JUNE 27, 2019

says “influence” is the “ability to build meaningful communities around us.” Building a global network like this requires a tremendous amount of community building, fueled by Joi’s purpose and commitment to helping women gain confidence and clarity so they can succeed in life.

Community 94

Community Groups Leadership Instagram 94

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house.

Employee 87

Employee Internal International Training 87

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. Without this research, targeting, and communication strategies in place, it would be even harder for these companies to implement their renewable energy project in new areas across the United States.

Agency 89

Agency Energy Crisis Management Industry 89

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. LinkedIn video? Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees?

Social Media 62

Social Media Trends Marketing Viral 62

Communications Conversations

MAY 1, 2015

He recognized early how Twitter could help him and AmFam on several fronts, including driving deeper connections with agents and employees, as well as simplifying his life by aggregating news and information into one place for easier consumption. He wanted to try this new technology on for size. Is there a certain mix you’re going for?

Social Media 60

Social Media Media Twitter Insurance 60

Waxing UnLyrical

FEBRUARY 15, 2016

Leadership qualities never go out of style. Whether you’re an entry-level employee, CEO, or somewhere in between, this President’s Day-inspired roundup will help you step up your leadership game. You Don’t Have to Be a CEO to Develop Leadership Qualities. 5 Ways Women Can Develop Leadership Skills.

Leadership 40

Leadership Employee Writing LinkedIn 40

Scott Public Relations

OCTOBER 13, 2019

As a provider of services to children with autism spectrum disorders, ABS employees spend much of their time in the field performing therapy services. The program comes equipped with a chat system to share ideas and questions among employees and receive immediate clinical input. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

As a provider of services to children with autism spectrum disorders, ABS employees spend much of their time in the field performing therapy services. The program comes equipped with a chat system to share ideas and questions among employees and receive immediate clinical input. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Waxing UnLyrical

MAY 23, 2019

Your nonprofit, your employees, the cause and the volunteers themselves! This is the start of building a real community. Of course, you will be communicating on social media. Facebook and LinkedIn groups are wonderful for keeping in touch during “off” times. Develop a sense of community. And it’s easy today.

Communications 59

Communications Nonprofit Training Community 59

Rock the Status Quo

SEPTEMBER 3, 2014

Employees are scrambling to service the accounts with no clue how to do it. Agencies need skilled employees who aggressively learn new digital tactics. They need employees skilled in building community, connecting social media to sales and customer service, integrating digital practices into traditional public relations, and more.

Agency 188

Agency SEO Advertising Advertising 188