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How Trinity Health’s ‘It Starts Here’ campaign is boosting vaccine awareness in underserved communities

PR Daily

Hospitals and health care institutions have a crucial role to play in this struggle to get as many shots into arms as possible, though misinformation, skepticism, mistrust and inequalities remain major barriers to overcome—especially in communities of color.

How to build community during the current global pandemic

PR Daily

In order to adequately respond to external pressures, you must take care to bring employees and stakeholders together. Without these basic assurances, employees can’t properly focus on the health of a business. Engage your professional community.

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LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Walmart is also paying its full-time hourly employees a $300 bonus, while its part-time hourly and temporary workers will receive $150 each. LinkedIn lays off 960 employees. As your organization decides its best path forward, invite your employees into the discussion.

Saks Fifth Avenue separates e-commerce and in-store business, LinkedIn to stop tracking iOS users, and Twitter tests ‘undo send’ feature

PR Daily

It was created internally, she says. Other executives and leaders have reported higher employee satisfaction. LinkedIn to stop tracking iOS users. Why it matters: LinkedIn’s announcement follows Google’s move to stop tracking consumers across their website use.

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

Hello, Communicators: Just days after the conclusion of its multi-year internal investigation into its ‘Dieselgate’ emissions scandal, Volkswagen announced a campaign that will rebrand the embattled automaker as “Voltswagen” to emphasize its renewed focus on electric vehicles.

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

Here are today’s top stories: WeWork to lay off 2,000 employees. Adding to the startup’s woes is news that its employees are complaining of a toxic work environment as well as the announcement that WeWork shuttered 2,300 phone booths across its locations in the United States and Canada because of high levels of formaldehyde. LinkedIn introduces page features to boost employee engagement. You can check out LinkedIn’s Pages Best Practices to start.

5 tips for building strong social media communities during difficult times

PR Daily

During these difficult times, more people are appreciating the value of real community, not just the number of likes on a post. To build stronger social media communities, try these five tips: 1. Your efforts can go a long way toward building a loyal community.

Celebrating the PR Profession’s LGBTQ Community

PRSay

Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR Increasingly, corporate cultures encourage employees to be their authentic selves.

Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Customers will never love a company until the employees love it first” says author and organizational consultant, Simon Sinek. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees. Expanding beyond internal memos.

Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. It is not enough to just speak up for one marginalized community on one topic,” he said. “We

Facebook: Improving Employee Communications?

Waxing UnLyrical

I was surprised to get a Facebook request from my company ( Six Degrees PR ) to join its Page named “Six Degrees PR bunker.” I never thought that any company would step up to connect and engage with its employees through a private Facebook Page – this was quite a surprise to me. I believe that the idea behind creating this Page was to get the employees under one platform to engage with them and understand their needs and concerns. Facebook: Improving Employee Communications?

Monday Roundup: Internal Communications

Waxing UnLyrical

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator. The case for internal communications. Why: “I believe no organizational communication is as important as employee communication.

What Does A Community Manager Do? +Bonus: The CM Toolbox

Doctor Spin

I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. ‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do? Here goes: Community Management As A PR Specialisation.

How you take care of employees today crucial to future success

PR Daily

When we come out on the other side of this pandemic, companies that have ensured their employees receive sufficient paid leave, bonuses or other support will be remembered favorably and those that don’t, won’t. It’s not just about protecting your employees.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

The move to drop wellness knowledge and other truths is also a growing trend among community managers across branded accounts. As diverse and inclusive a community as we think we currently are, we exclude those who think that the N word is always meaningful.

5 ways internal content can boost your brand

PR Daily

In the race to continually spit out content that consumers are interested in, brand managers can—and often do—make use of effective internal communication efforts to enhance external content marketing and PR campaigns. Here are five ways the content you push out to employees can also affect your consumers and your overall brand: 1. What’s worse, Gose found that 80 percent of employees don't believe managers will act on their survey feedback. “No

Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

This theory basically claims that increasing the wealth available to “job creators” would ultimately increase the wealth of the broader population, as the money trickled down to employees through economic growth.

How businesses can address and remedy systemic social injustices

PR Daily

There is outrage, there is sadness, and our employees are feeling all of it. Some will focus internally only. FREE DOWNLOAD: Employee pulse survey template ]. Lead with acknowledging the reality of the social environment and the voice of the employees.

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5 ways to create extraordinary consumer experiences on LinkedIn

PR Daily

As many companies turn to Facebook, Twitter, Instagram and Snapchat, don't discount what's possible on LinkedIn. Harland Sanders might have been born in 1890, but that hasn't stopped him from embracing modern technology to create a robust LinkedIn profile. To promote its Premium Economy amenities, Virgin Atlantic took to LinkedIn to post what could quite possibly be. RELATED: Want to get your employees involved and active online?

#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. To engage/motivate your internal community, you need to understand the ‘state of the union.’

Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo

PR Daily

Here are today’s top stories: Tyson fires employees involved in COVID-19 ‘betting pool’. An outbreak centered around the plant infected more than 1,000 employees, at least six of whom died. “We

Healthcare and the Wealth Gap

Scott Public Relations

This theory basically claims that increasing the wealth available to “job creators” would ultimately increase the wealth of the broader population, as the money trickled down to employees through economic growth.

Monday Roundup: International Women’s Day

Waxing UnLyrical

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. How will you celebrate International Women’s Day?

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

LinkedIn’s vice president for talent and learning solutions says big data, artificial intelligence and cloud computing are the “top skills we’re seeing that are in great demand.”. Use your prowess to educate online communities about savvy content consumption—and make sure you’re examining posts before you share them. Bergeron wasn’t the only network employee unhappy with the announcement. — Orlando International Airport (@MCO) August 21, 2019.

Your CEO doesn’t have to post his own articles to be effective on LinkedIn

Communications Conversations

And, it has more to do with community-building than it does thought leadership. And, in that role, he had a fairly famous post on LinkedIn during the Target financial crisis years ago ( I wrote about it here, if you’re interested). But, his most recent activity on LinkedIn caught my eye. Not because he was active on LinkedIn–it was the WAY in which he was active that really intrigued me. You make a simple post on LinkedIn celebrating your week.

Monday Roundup: International Women’s Day

Waxing UnLyrical

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. How will you celebrate International Women’s Day?

Why workers need more than wellness benefits and initiatives

PR Daily

Perks and programs are great, but employees want leaders who express genuine care, compassion and appreciation for their labor. We will continue to prioritize the safety of our employees, customers and communities.

Being a Successful Communicator For Your Team

Scott Public Relations

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Communicators can shape internal messaging to give employees a better understanding of their purpose and make their message resonate from the top down. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Navigating the aftermath: Top 10 communication trends for 2021

PR Daily

Every industry and every employee feel the impact. RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. Never before has it been more crucial to consider the feelings and concerns of employees.

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Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

As a provider of services to children with autism spectrum disorders, ABS employees spend much of their time in the field performing therapy services. The program comes equipped with a chat system to share ideas and questions among employees and receive immediate clinical input. Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information.

Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

As a provider of services to children with autism spectrum disorders, ABS employees spend much of their time in the field performing therapy services. The program comes equipped with a chat system to share ideas and questions among employees and receive immediate clinical input. Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information.

Bed Bath & Beyond cleans house, the decade’s top apps, and another fired Google employee speaks out

PR Daily

Also: YouTube Music gets more personal, LinkedIn offers new features to manage groups, how to take advantage of 2020 politics, where communicators report, and more. LinkedIn offers new features for managing groups. Are LinkedIn Groups poised to make a comeback?

PR career rule No. 1: Thou shalt not do internal communications

PR Daily

Having worked on both sides, I've never understood the wall between internal and external communicators. Most of my career has been in PR and corporate communications; the past few years I've specialized in employee communications. But the truth is, I probably behaved like that before I appreciated the power of effective employee communications. He said he wasn't interested in internal communications because he wouldn't know how to measure it.

5 ways to use LinkedIn for content marketing

PR Daily

With more than 364 million registered users in roughly 200 countries, LinkedIn is a powerful and active social media network. Although users can hunt for a new career, share online portfolios and connect with other professionals, LinkedIn can also boost marketers’ and PR professionals’ efforts to create and share content. Here are five ways to use LinkedIn in your content marketing strategy: 1. Your employees can offer a trove of storytelling and industry insights.

5 terrible LinkedIn habits—and why and how you should break them

PR Daily

LinkedIn is a prime platform for gaining professional insights and career advice and, of course, for networking. As many good ways as there are to connect via LinkedIn, there are probably twice as many bad ones. Here are five common LinkedIn faux pas that the overly eager commit: 1. Because LinkedIn is a professional network, a simple head-and-shoulders shot of you facing the camera, smiling and generally looking competent is all you need.

Brands celebrate International Women’s Day, Hollywood Foreign Press issues DE&I commitments, and 60% of Google searches are on a mobile device

PR Daily

Here are today’s top stories: Brands celebrate International Women’s Day. Many social media and brand managers are tweeting messages of empowerment and inspiration for International Women’s Day. Internal communicators should follow this advice for employee communications, too.

This Is Our Lane: Why Gun Control is a Health Issue

Scott Public Relations

Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

This Is Our Lane: Why Gun Control is a Health Issue

Scott Public Relations

Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

5 functionalities every PR person wish LinkedIn had

Communications Conversations

I spend a lot of time in LinkedIn these days. Helping manage corporate LinkedIn pages. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing. So, I consider myself somewhat of a LinkedIn “power user.” ” Not in that I know everything these is to know about LinkedIn–more in that I spend more time in the platform than the average yogi.

Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM

Sword and the Script

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. Employees are a critical piece to any organization’s success and yet one that is often taken for granted, overlooked or shuffled along. When you have engaged employees, you have happy customers.