Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams.

Publicity 197

Publicity Government Corporate Financial 197

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Shareholders, investors, financial institutions, etc.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. Think about bringing that transformational moment to employees. At its best, it’s transformational.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

PR Conversations

OCTOBER 27, 2023

public affairs, community relations, lobbying, sustainability, among others) together with the communication functions (e.g. media relations, employee communications, digital communications, advertising and media planning, etc) under “bundled” Public Relations inspired organizations.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Doctor Spin

JUNE 29, 2022

Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. ROI in Marketing vs PR.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

ImPRessions - Crenshaw Communications

JUNE 30, 2016

B2B PR, financial service, public affairs…these categories wouldn’t be likely Lions candidates. A well-designed PR program goes beyond the customer relationship to engage and influence not only consumers, but stakeholders, employees, media, and other constituencies.

Agency 120

Agency Creativity Advertising Advertising 120